Looking Inside The Box - Contextualising Innovation for Digital Transformation

Nishith Srivastava, Vice President of Continental Europe at Tech Mahindra, approach of ‘looking inside the box’ signifies a paradigm shift—a shift towards innovation rooted in practicality and customer-centricity, redefining the way businesses perceive and embrace innovation in the digital age. In a dynamic landscape defined by rapid technological advancements, Tech Mahindra stands at the forefront of innovation. With a steadfast commitment to delivering transformative solutions, the company adopts a unique approach—one that involves 'looking inside the box' to contextualize innovation. At the helm of this endeavour is Nishith Srivastava, Vice President, Europe at Tech Mahindra, who provides invaluable insights into the company's strategic deployment of innovative solutions devoid of mere buzzwords. Amidst this vast landscape, there exists a unifying horizontal—the BORN XDS. This integrated entity, comprising 31 niche agencies acquired over the past five years, serves as the backbone for Tech Mahindra's CX, eCommerce, Experience Design, and Martech transformation services. Connecting creative, content, and commerce, BORN XDS is an award-winning, global agency that helps brands with digital transformation. The company produces unique brand experiences by connecting ten specialisms that serve as the foundation of the digital economy: creative design, content production, commerce enablement, conversions (visitors to customers), cloud technology, cognition (analytics), cohesion (integrating all the systems), consulting and completeness (connecting brand experiences) across all channels. BORN XDS's current and past clients include; Fossil, Red Bull, Funimation, Textron, Maxim Semiconductor, Tag Heuer, DVF, Nestle, Hanes, Ferragamo, Bulgari, Razer, Sotheby’s, Tetley Tea, Lorna Jane, Razer, Glanbia, Medifast, Harley Davidson among others. Source Article

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