319. The Key to Success: Aligning Values with Your Ideal Customers in a Values-Driven Coworking Space

Jen Luby is the founder and CEO of Dayhouse Coworking in Highland Park, a suburb of Chicago. Jen's story might sound familiar....one day, while trying to do deep creative work with a three year old interrupting her every 45 seconds, she thought there must be a better way. Enter Dayhouse. Dayhouse was designed to serve members like Jen who needed a professional, but family-friendly place to get work done. Jen and her team have experimented with various kid-friendly models and landed on a version where there's an enclosed, kid-friendly area in the space that is often used by therapists who work with kids and gets booked for school-day-off activities and day camps.  Here are some questions that I ask Jen: Who is your ideal customer? What do they want out of your coworking space? How do your values align with what your Ideal Customer wants as well as the type of business that you want to run? What does being family-friendly look like for you? What have you experimented with?  What has worked/not worked?   Resources Mentioned in this Episode: Jen's LinkedIn profile Dayhouse Coworking website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space The Everything Coworking Academy Community Manager University Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective Follow Us on YouTube

There are no comments yet.

Please log in to write the first comment.