390. Mail That Makes Money (and Sense): Inside Kim Lee's Coworking Mail Strategy

How Kim Lee Turned Virtual Mail into a High-Value Revenue Stream Kim Lee has been in the coworking game since 2017—and she's one of those operators who's truly in it. From understanding her numbers to tweaking her team structure to building out a profitable mail program, Kim brings equal parts heart and hustle to the table. In this episode, Kim walks us through her journey with virtual mail—from opening with it in place, to running the numbers year after year to make sure it still makes sense (spoiler: it does). She now has over 200 virtual mail clients, including some premium customers that contribute thousands per month. Kim is also one of our coaches in the Mailbox Moneymaker Challenge, and she shares why even seasoned operators can find big wins by putting focus on their mail program. What we cover: Why Kim almost didn't add a second mail platform—and how it paid off The tweaks that helped her team cut mail processing time in half The customer who brought in 40+ pieces of mail a day—and how they handled it How to keep your team from burning out on details (hint: structure matters) Why virtual mail is one of the most scalable revenue streams for coworking spaces Her secret to tracking ROI and knowing when to pivot on event space vs. office conversions What changed when she added IPostal—and why that was the right move Thinking about launching or optimizing your virtual mail program? Kim's story is the perfect combo of honest insight, operator-tested tips, and encouragement to just get started. And if you're ready to finally put this on your "done" list, join us for the Mailbox Moneymaker Challenge. Registration closes Friday, June 13th. 👉 www.mailboxchallenge.co Resources Mentioned in this Episode: MoneyMaker Mailbox Challenge Kim's LinkedIn profile Forge website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

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