Freight Friends Reunion: How Orderful is Shaking Up EDI

Is EDI broken or just misunderstood? In this reunion episode of Freight Friends, Blythe Brumleve welcomes Grace Sharkey back to the mic to talk about her new role at Orderful, the state of freight media, and why so many companies are still struggling with EDI integrations. From customer horror stories to a Christmas Eve miracle involving Walmart, Grace shares why she’s betting big on solving one of freight’s most persistent pain points. Key takeaways: Media experience is a hidden weapon for logistics companies trying to build trust and relevance Grace’s new role at Orderful focuses on making EDI less painful, faster to implement, and API-friendly Many brokers delay switching tech out of fear of cost when in reality, it’s the bad setup that’s costing them Freight tech storytelling needs to focus more on the people using it, not just the software Orderful is solving a known problem with actual working tech (that’s already saved Christmas at least once)LINKS:Grace's LinktreeNick Stachel's LinkedInOrderful's WebsiteThe Supply Chain Is the ProductThe Logistics of SHEIN: From Imports to InfluencersWATCH THE FULL EPISODE HEREFeedback? Ideas for a future episode? Shoot us a text here to let us know. -----------------------------------------THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

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