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Evolution Exchange Gaming Podcast

Evo Gaming #286 - Defying The Marketing Rule Book On Games

21 Feb 2025

Description

Host Melanie Lindsey dives into the unconventional strategies redefining game marketing. Joining the discussion are Geoff van den Ouden, CEO & Founder; Steve Porter, Product Marketing Lead at Metacore; and Artem Kadykov, Game Marketing Director at SYBO. They explore bold new approaches to player engagement, digital advertising, and community-driven campaigns. Discover how game studios are breaking traditional marketing norms, leveraging influencers, and crafting unique storytelling techniques to capture audiences in an ever-evolving gaming industry.

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