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Evolution Exchange Gaming Podcast

Evo Gaming #320 - Game Plan Marketing - Levelling Up Your Brand

30 Jun 2025

Description

Host Nina Fallows leads a dynamic conversation on gaming brand strategy with Kevin Taylor, Marketing Director at ICHI Worldwide; Guy Perkins, Brand Director, International at Bethesda Softworks; and Malize Evans, Co-Founder, CEO & CMO of Raftur Games. They dive into what it takes to craft compelling narratives, scale global awareness, and position gaming brands for success. From AAA franchises to indie studios, this episode unpacks real-world insights on marketing leadership, audience engagement, and leveling up brand impact in the gaming world.

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