Scaling Health Practice Theory

What does it take to build a thriving, scalable functional medicine practice in today's healthcare landscape? In this episode of the Evolution of Medicine podcast, we're joined by Seth Conger, a seasoned entrepreneur and innovator in the functional medicine space who's helped practices grow from startup to seven-figure exits. Seth shares his own journey, from event marketing into transforming his father-in-law's clinic with cutting-edge technology and a shift to a membership-based model. The episode explores three distinct stages of practice growth—startup, growth and scale—and the critical mindset and business shifts required at each level. Tune in to learn: Why the startup phase is all about finding product-market fit and acquiring patients How the growth phase requires systems, hiring and stepping back from direct care What the scale phase looks like when your vision leads and your practice grows independently Why choosing the right business model (and ditching fee-for-service) is non-negotiable for long-term success Common mistakes that keep practitioners stuck and the high opportunity cost of not evolving Whether you're just getting started or looking to scale beyond yourself, this episode offers a roadmap for sustainable growth in functional medicine. Download today to learn how to build a profitable practice that doesn't burn you out.

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