Nicky Rudd - "Work towards the headline."

Nicky Rudd, founder of Padua Communications, demystifies the minefield of PR & communications, talks about working with her husband and how she went from teacher and journalist to business owner. Show Notes: (2:42): Background in teaching and early career in PR (7:14) Maintaining that teaching spirit with monthly free event for business owners (8:16) Career at BBC (12:15) Advantages of volunteering (13:20) Differences between being business owner and being MD for somebody else (14:45) Tips for people thinking of getting an MD for their own business (16:08) Progressing further to opening own agency and employing freelancers only (20:30) How to create team spirit while only employing freelancers (22:02) Husband joining business (24:26) Hints and tips on running business successfully with husband/wife/partner (26:35) Things every business owners should consider about their PR & comms strategy (31:37) In-house marketing vs. using an agency (34:00) Where is PR & comms going in the next ten years? (38:35) Affects of pandemic on the agency (40:43) What hard thing are you not doing enough of? (44:30) How do you build your resilience? (49:35) Personal definition of success

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