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Excess Returns

Exceptionalism Is Ending. New Winners Are Rising | Olga Bitel on the $2 Trillion Opportunity

17 Sep 2025

Description

In this episode, William Blair Global Strategist Olga Bitel joins us to unpack her “Perpetual Growth Machine” framework and what it means for investors navigating AI, tariffs, inflation volatility, market concentration, and a shifting global order. We dig into why growth often emerges from solving problems, how monopolies can stunt future innovation, where AI’s productivity dividends could accrue, and why she sees the next decade’s best opportunities outside the United States. Olga also walks through the risks she’s watching, why facts change faster than narratives, and practical ways to connect top-down insights with bottom-up research.Topics coveredThe Perpetual Growth Machine: why needs spark innovation and growth, and how investors can spot it earlyWhy monopolies look great to investors but hurt long-term growth and innovationAI as a general purpose technology and the scale of potential productivity savingsHousing affordability, incomes, and policy bottlenecks through the PGM lensHow firms are actually adopting AI and how faster data changes research cadenceEurope’s defense build-out and the rise of national champions and small-cap innovatorsInterpreting market concentration and what it signals about competitionInflation oscillation, policy mix, and why the Fed’s tools have limitsTariffs as a regressive tax and how costs pass through to consumers over timeUS exceptionalism narrowing and why ex-US markets may lead in the coming cycleThe Draghi report and tearing down barriers inside the EU single marketComparing late-1990s tech to today’s AI build-out and who the next leaders may beGrowth vs. value: focusing on sustained profit inflections, not cheapness aloneUsing stakeholder analysis to link macro themes to bottom-up stock workBiggest opportunities: Japan, Korea, Europe, select emerging markets, and parts of the Middle EastBiggest risk: a breakdown in the global order amid US-China tensionsClosing lessons: stay curious, stay nimble, question narratives, track the factsTimestamps00:00 Introduction and Olga’s role at William Blair02:49 The Perpetual Growth Machine explained06:24 Policy bottlenecks, incentives, and growth09:32 AI as a general purpose technology and productivity math11:53 Practical AI adoption inside investment firms15:06 Where PGM points to opportunity right now16:26 Europe’s defense spending and emerging winners19:02 Macro setup and consumer health20:42 Inflation today and what’s changed under the hood22:46 The Fed’s dilemma and limits of monetary policy25:00 Tariffs 101: who pays and how it shows up28:55 Early evidence in goods prices29:41 US exceptionalism vs. the rest of the world31:00 The Draghi report and a real EU single market33:11 Can Europe and others catch up in tech?36:15 EU financial services barriers and capital deployment37:07 Portfolio implications: why look ex-US39:10 Late-1990s tech vs. today’s AI cycle41:20 Concentration risk and competition policy42:26 Value vs. growth through the PGM lens44:48 Base rates, sustaining growth, and churn at the top49:33 Marrying macro themes with bottom-up research51:08 Firsthand observation vs. headline narratives52:20 Biggest opportunities across regions53:00 Middle East changes and new listings54:48 Biggest risk: global order and US-China tensions55:36 Parting advice for investors

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