Exchanges with Amanda Stevens: Attention is not enough

This week, consumer futurist Amanda Stevens joins us to explore the rapid transformation of consumer behaviour in a world reshaped by digital acceleration. From the rise of experiential spending over ownership to the growing influence of AI on how brands engage with their audiences, Amanda offers expert insight into what’s driving today’s purchasing decisions—particularly among millennials and Gen Z.We dive into the critical role of brand trust, not just in the commercial world but also in political branding, and how shifting values are reshaping expectations of leadership, service, and authenticity.Amanda also makes a compelling case for education reform, arguing that to future-proof younger generations, we must teach essential life and financial skills that align with the demands of a fast-changing world.Follow Amanda here:LinkedIn: https://www.linkedin.com/in/marketingamanda/Instagram: https://www.instagram.com/stories/marketingamanda/3631491497381964939/Website: https://amandastevens.com.au/Follow Me here:LinkedIn:https://lnkd.in/gbqaSuBZInstagram: https://lnkd.in/guJqhENYWebsite: www.evanlucas.com.auChapters00:00 Understanding Consumer Behaviour in a Digital Age02:57 Political Branding and Consumer Trust05:57 The Impact of Generational Shifts on Consumption08:53 Experiential Spending: The New Consumer Mindset11:57 The Role of AI in Consumer Engagement14:59 Education and the Future of Skills Development Hosted on Acast. See acast.com/privacy for more information.

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