From 5M to 10M ARR: How This CMO Uses AI to Qualify Leads & Build Defensible Brands

In this episode of Exec on AI, we sit down with Vukasin Vukosavljevic, CMO of HeyReach, recorded live from Slovenia during Podium's event. Vukasin shares how he's scaling HeyReach from $5M to $10M ARR using AI-powered lead qualification and brand-building strategies.🎯 Key Topics Covered:- How AI transforms lead qualification from vanity metrics to actionable insights- Building defensible brands that create customer loyalty beyond features- Using Clay + HubSpot for automated prospect scoring and segmentation- LinkedIn outreach strategies that convert cold prospects to warm leads- The "reverse thinking" approach to setting growth targets- Why tool selection should prioritize simplicity over complexity💡 AI Marketing Insights:- How to analyze 5,000+ monthly interactions and identify 5-15% qualified prospects- Using AI agents to enrich CRM data with revenue, company size, and ICP matching- Leveraging tools like Triggify.io to capture LinkedIn engagement data- Transforming inbound content engagement into outbound opportunities🚀 Actionable Takeaways:- The "20 targeted connections per day" LinkedIn growth strategy- How to use AI as a "spotting partner" for content creation vs. letting it write everything- Building long-term customer success beyond one-time conversions- Creating brand defensibility through customer experience and communityPerfect for CMOs, growth marketers, and business leaders looking to scale with AI while maintaining human connection.Timestamps & Resources mentioned in the description comments below! 👇00:00 Introduction and Marketing Philosophy00:21 Building and Growing a Network00:54 Leveraging AI for Lead Qualification01:33 Podcast Introduction and Guest Welcome02:16 Guest's Background and Marketing Journey03:02 AI in Marketing and Prospecting04:28 Creating Long-Term Success in Marketing06:46 Choosing the Right Tools and Metrics13:18 Importance of Brand and Customer Experience17:37 Personal and Brand Alignment18:51 Setting Goals in a Fast-Paced World19:39 The Hey Reach Journey20:07 LinkedIn Outreach Strategies22:32 Generating Leads with AI25:25 Building and Growing Your Network27:05 Staying Updated with Technology28:46 Proactive Learning and Mentorship32:19 Final Thoughts and Reflections#ExecOnAI #AIMarketing #LeadGeneration #LinkedInStrategy #SaaS #GrowthMarketing

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