Luke Carlson: Built to Last — Leadership, Longevity & the Sub-Three Pursuit

Luke Carlson has spent two decades mastering performance — in business and in running. As the founder and CEO of Discover Strength, a 30-plus-location fitness company built around evidence-based strength training, Luke’s leadership philosophy is as structured as his marathon build-ups. A former NFL strength coach turned entrepreneur, he’s now chasing a sub-three-hour marathon at age 45, while running one of the most disciplined fitness franchises in the world.In this episode, Luke shares what the process really looks like — from building a company “built to last,” to running 31 marathons with precision, and balancing science, ambition, and joy along the way.HighlightsHear how Luke turned a single 2,000-sq-ft gym into a global franchise guided by purpose, not ego.Learn why he believes most runners (and leaders) get the 80/20 rule completely wrong.Discover how to train smarter: the science-based strength plan every runner should follow.Explore the connection between structure, leadership, and freedom — in business and in running.Understand why progress, not perfection, drives both performance and fulfilment.Take away Luke’s timeless framework for vision, purpose, and growth that any leader can apply.Connect with Luke Carlson:→ Instagram – @lukecarlson3070→ Discover StrengthConnect with Execs Who Run:→ LinkedIn – Execs Who Run→ Instagram – @execswhorunConnect with Jason Hunt:→ LinkedIn – Jason Hunt→ Instagram – @jasonzane_If this episode resonates, share it with a friend who runs. Subscribe on Spotify or Apple Podcasts, and leave a quick review — it helps more leaders find the miles that matter.

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