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Expected Goals

Lots of investment conversations, not many deals - here's why

20 Aug 2025

Description

As another major fund to buy women’s football teams launches, Maggie and Matt ask the question: why haven’t we seen any news of deals closing? They also analyse the English Football Association's new National League strategy for the women’s game, and see what impact it will have for club football outside the top-tiers, and answer a listener question about scheduling for this coming WSL season: will it prevent fans of WSL2 clubs from following the top-tier? Here is the Financial Times article Matt references If you're enjoying the podcast, please give us a like and a review! It will help us become more discoverable. Expected Goals is an Unofficial Partner production. Get in touch by emailing [email protected] Learn more about your ad choices. Visit podcastchoices.com/adchoices

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