Simone Musgrave - Crafting a journey to innovation

In 2015, Simone launched Musgrave Gin, South Africa’s first craft gin. The idea was first conceptualized while on a trendspotting trip to the UK, after noticing the craft trend shifting between categories with gin making the biggest impact. Consumers are always looking for a story in their product. They want a drinking experience and ingredients with which they can both relate and be playful. The rise in female entrepreneurs is a wave that she was very much at the forefront of, and she stands today as an inspiration not only to women everywhere but also to her two daughters who have supported her throughout it all. It is her view that in this World and in Africa, a girl must be entrepreneurial in all that they do, and it is her goal to leave as much of a legacy with her children through her journey as with her end success.  Simone continues to channel her own advice in the hope that one day she will be able to simply ‘climb mountains and explore’ - ‘work hard, stay real, create partnerships, believe, and always be authentic and true.  -------------- Expedition Business is an opportunity to talk to our inspiring South African entrepreneurs about the highs & lows of their business journey and how they manage to keep the flame of business adventure burning. Your host: Christél Rosslee-Venter www.expeditionbusiness.co.za www.addventures.co.za   #entrepreneurjourney #entrepreneurchallenges #entrepreneurmindset #entrepreneur #proudlysouthafrican #expeditionbusiness  

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