EP124: Caring, Legislating, and Preventing!

Learn about a new way to take your vitamins, how government regulations affect businesses, and creating intentional friction in e-commerce. Bite-Sized Delight From the Episode: • A Daily Dose of Experience - Custom vitamins with personalized messaging from Care/of creates customer connection and builds long-term loyalty. • Print Ads for Social Media Catch the Eye - Facebook's effort to promote regulatory legislation stands out for placement in the newspaper. • Friction for the Win - The "IKEA Effect" occurs when high quality furniture must be assemble by the customer - leading to a perceived increase in value, while reducing overall costs. Are You Looking for Things We Referenced? • Care/of - personalized daily vitamins (50% off first order) • Facebook Encourages Regulation • Solvvy - The Next-Gen Chatbot • "Friction in e-commerce: Sometimes it's a good thing." - by Branwell Moffatt on The Future of Customer Engagement & Experience • Season 5, Episode 101 - Agree to Disagree: The Benefits and Costs of More Convenience (discussing Privacy) • Season 2, Episode 42 - Required Remarkable: Assembling Target Furniture Find a full transcript of the show at: http://ExperienceThisShow.com. See you next week!

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