#19 The Ultimate Guide to Ecommerce CX

In this conversation, Michael Bair, SVP of Customer Experience at Figs, shares insights on creating a seamless end-to-end customer experience in ecommerce. He emphasizes the importance of investing in all touchpoints of the customer journey and understanding customer expectations. Michael also discusses the key elements of a great customer experience, including on-site experience, shipping and delivery, and support. He highlights the need for clear descriptions, self-serve tools, and resolution-focused support. Tune in to learn:How to invest in all touchpoints of the customer journey to create a seamless end-to-end experience.Why to focus on clear descriptions, self-serve tools, and resolution-focused support in ecommerce.How to understand customer expectations and deliver on them to build trust and loyalty.Why employee experience is key to delivering exceptional customer experience. Creating a great work environment for customer success is crucial, as it involves solving problems for the most important person in the organization: the customer.Why clear goals and consistent communication are essential in creating a good work environment for customer success teams.Why customer satisfaction is the North Star metric for measuring customer experience, and NPS can still be a valuable tool when used consistently and transparently.Understanding that customer feedback is crucial, and how organizations should communicate that they listen and take action on customer feedback.Moving from ecommerce to retail and the required adjustments in the customer experience –Imagine running your business with a trusted advisor who has your success top of mind. That’s what it’s like when you have a Salesforce Success Plan. With the right plan, Salesforce is with you through every stage of your journey — from onboarding, to realizing business outcomes, to driving efficient growth. Learn more about what’s possible on the salesforce success plan website. Mission.org is a media studio producing content for world-class clients. Learn more at mission.org. –Are your teams facing growing demands? Join CX leaders transforming their AI strategy with Agentforce. Start achieving your ambitious goals. Visit salesforce.com/agentforce Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org

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