Behaviour change & the importance of communication

Our new podcast series tells the story of real behaviour change, relating to the development of inclusive and anti-racist behaviours. We follow the journey of mindset change from a scientific lens of a behaviour change specialist, to stories of impact at individual, business and leadership levels, and finally to understanding how important communication and language is, especially in engaging people on this journey. Our second episode focusses on why consideration of communications and collective buy in is an essential piece of any behaviour change initiative. IDC’s CEO talks to Lisa Burroughes, Behaviour Change Expert and Coaching Psychologist, to explore this topic. Lisa is an organisational development professional and coaching psychologist. Over the last 15 years she worked as a consultant with a wide range of organisations to deliver lasting behaviour and culture change. Central to her approach has been helping managers communicate the message in a clear and compelling way.

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