Beat Baudenbacher at loyalkaspar

In a world inundated with brands, one visionary offers a more considered method to branding.GUESTBeat Baudenbacher | Principal, Chief Creative Officer at loyalkaspar⁠HOST⁠⁠Joel Pilger⁠⁠ | Global Consultant at ⁠RevThink⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠LinkedIn⁠⁠NOMINATE A FABULISTKnow a creative entrepreneur who should be on “the list”? ⁠⁠Nominate them⁠⁠.CREDITSPost-Production by ⁠Coupe Studios Music & Sound Design⁠Engineered by Taylor Marvin, Alex HawleyProduced by Celia St. Amant, Eric SingerThe Outsourceress: ⁠⁠Lidia Scarlat⁠⁠Special Thanks to Multimedia Storytellers ⁠Arbo RadikoNOTESWe asked Beat to share an image of an object dear to their company. Here's what we got:"So what popped into my head was the first MACINTOSH CLASSIC we got at my home in Switzerland, which opened the world of computer-generated visuals to me. We still have it at the office in NYC, but it doesn't work anymore."

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