#315 - Simplicity is the best approach to design

Valerie Vacante is an award-winning global innovator; she is the VP of Solutions Innovation for Dentsu, where she uncovers cultural trends, commerce dynamics and emerging technologies to shape next-generation product innovations, and solutions impacting the way people connect and experience in the physical and digital world. Val is the co-creator behind Dentsu NXT Space, a co-space for rapidly realizing the future of the metaverse in collaboration with Microsoft and HeadOffice.space. Val is also the co-creator of ShopNXT™ — Dentsu's retail innovations focused on helping brands create more personalized shopping experiences increasing loyalty, sales, and customer joy. Additionally, Val architected and launched NXT Intelligence™ an innovation platform featuring 12 technology, innovation, and brand solutions designed to rapidly explore, evaluate and evolve business growth opportunities. She is also the Founder of the strategy and innovation firm Collabsco; where she pioneered award-winning digital products and connected experiences across IoT, AR, VR, voice, robotics, and the first  connected play landscape featured in VentureBeat, The Drum, VRScout, and more. Val has recently been named one of the Top 25 Women in Tech by PCR magazine, The Most Powerful Women in Technology, 2022 by CIO Views and 40 Over Forty.

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