Farm4Profit Podcast
Climb Cringe Mountain: This Couple Is Building a Cattle Operation From Nothing
12 Mar 2026
Transcript generated automatically by AI and may contain errors.
Chapter 1: What inspired Lauryn and Colin to start Pinkston Cattle Company?
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They're here to help farmers identify and defend research and development tax credits using your real data. Learn more at Onshore.com slash Farm for Profit. That's Onshore.com slash Farm for Profit. So let's get into the social media. Like I said in my intro, you guys have a ton of followers. So when did that start? I think it really kind of took off in late 2023.
I had a loved one who was very ill and she was hospitalized for extended period of time. So it's like a sad, you know, sad chapter of life. And I'd always posted on my close friend's story on Instagram, just silly nonsense, just crazy, crazy girl things. And I had a friend, Kaylee, said, Lauren, you got to get on TikTok. You got to TikTok. I'm not getting on TikTok. I'm not doing that. I did.
And it was a fun, creative and just something for me to create and get my mind off what was going on in the real world. So it took off. People like it for whatever reason. It's crazy to me. It's nearly 300,000 people. Yeah, it's it's it's it's we've we've seen some growth in the past year and Yeah, it's a lot to navigate. It's a unique industry. It's a unique world.
Are you focused on anything specifically or just kind of anything goes? I think my main focus on it is just that my real life comes first. Like I try really hard not to put too much pressure on it. Like it's supposed to be fun.
There's times, you know, I get stressed out about it and, you know, worried about X, Y, and Z. And I have to, at the end of the day, remember like I can delete this and be gone and go live a perfectly fulfilling life without social media. There is a podcast in Iowa, funk for profit was named by they. They stirred up a banker near, then quick came an auctioneer.
Making profit was their first goal, oh boy, oh boy, oh boy. Soon may the farmers come to bring us guests and beer and fun. One day when the recording's done, we'll take our money. Well, hey, ladies and gentlemen, if you can hear our voice near the right, implement John Deere booth. We are going to do another interview with the Farm for Profit podcast.
If you can hear our voice, come over, take a seat, take a listen. Front row's still open. That's because everyone's over getting hats signed by Tractor Guy. Actually, he ran out of hats. We love doing these shows live at trade shows, but we also curate them to go out on our podcast platform for those that don't have the pleasure of being here. So we get to address our podcast listeners.
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Chapter 2: How did Lauryn's background in horses influence their cattle operation?
And actually, you can call it, too, in the voicemails. So those are fun to listen to. Yeah, I'll go ahead and get them introduced. Today on the Farm for Fun show from the 2024 National Farm Machinery Show, sitting here at the John Deere booth, we meet up with a power couple that has a rich history in ag, from horses to tobacco to hay and now cattle. They are my favorite guests of the show.
You want to know why? Why? Because they brought us a gift. They brought me a gift, not you guys, of E.H. Taylor. some bourbon, and it's going to go great with our whiskey collection. So that's why they're my favorite, and we'll see. We'll have to learn their story here. So please welcome, with a ton of social media followers, from Lexington, Kentucky, Colin and Lauren Pinkston.
Thanks for having us. We're glad to be here. Well, I'm so glad you guys brought me that bottle. I did the research. I knew you liked that. I love guests that do the research. Cracker guy didn't bring us nothing. I know. He actually took our stuff and gave it away. There you go. Yeah. We should say, too, at the end, if there's anyone that has a question for these guys, come on up.
We have a few California dusters, just a few left. We've got a bunch of these. Have you ever seen these? Mm-mm. They're great in a tractor cab, great in your pickup, great in your car. Get the dust off. But, yeah, we use them in the combine to take the dust off the windows. Gotcha. And at the end of the day, so then the dude doesn't get them all dirty, so you don't have to wash them every day.
Yeah. Yeah. Well, we love starting off all of our interviews with going back to when you were a kid. So let's start with you first, Lauren. Did you grow up on a farm? No, so the elevator pitch of how I got involved in ag in general, it'll be a long elevator ride, but I'll try to make it quick. It'll be a long one.
I went to a birthday party with pony rides, and I was like, oh my gosh, I love this. This is amazing. Santa brought me riding lessons for, it was the Christmas, I'm a New Year's Day baby, so I was turning five the next week. Okay. And yeah, Santa brought me riding lessons and borderline, that's all she wrote. So I grew up riding horses and it was fun. My parents knew nothing about it.
And so it was a whirlwind for them to learn how to. I was like, hey, we got to go get a horse. You know, I leased, I borrowed, I did the whole thing. And then once you have a horse, you now need a trailer for the horse and a truck to pull the trailer out of the horse and horses need shoes. And it was a whole learning curve for my parents. So like riding, showing, racing, what do you do?
I was involved in like a 4-H type program called Pony Club. It's very niche. I grew up writing English, so hunter-jumpers, and I wasn't big on competing. I just really enjoyed the social aspect of it, and yeah, it was fun. I never liked going very fast.
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Chapter 3: What challenges did they face when purchasing their first farm?
What color was your Pony Club? What color? Yeah. Was it pink? No. It's like the pink club. Yeah. No. Pony Club, it's a great organization. It's nationwide and I think gives the youth a really strong horsemanship foundation. So I was really blessed to grow up in that. And then that really opened the door for me for a lot of connections in the horse industry and doing what I do today. Okay.
So you got your connection to act from horses. Didn't grow up on a farm. Collin, what about you? Yeah, so I didn't grow up on a farm either. Grew up in town in a small little community, Harrodsburg, Mercer County, Kentucky. Took a, basically just kind of always loved being outside, getting outdoors, and had some really good friends, and they all lived on farms. And everybody seemed happy.
I loved the family aspect of working together, and I was like, man, that's me right there. That's what I'm going to do. Um, luckily from there, I had a great uncle. Um, he still had a small cow herd and, and was in the, uh, the hay business a little bit, just part-time. Um, I had a day job. And, um, so, you know, I would always bug him at events like, Hey, let me come work for you.
Hey, let me come work for you. And he's like, ah, you're too little. And I'd be sitting in the basement. I was like, man, we had a bench down there. And I'd be like, I'm going to lift weights so I can start throwing square bells. So that just kind of led to. So it wasn't for the girls. No. You were lifting weights to do work. Yeah. It's funny to say.
But like it was a lot of the friends got asked to come work on farms because they knew how to. Well, at the time, I didn't know anything. So it was like, hey, I need to get my knowledge built up so I can go. hang out with my buddies, make a little money and go work on the farm.
So through high school, our area is kind of outside of Appalachia, but it's stick and rock farming, lots of cedar trees, not very many crop ground. And so tobacco was in high school was still a huge crop. So if you were willing to go out and work in tobacco, you know, they would take in and Be happy to have you and get your base going from there. So that just kind of led into what it is today.
You know, just working on the farms, getting some ground lease and then into the operation that it's turned into because of both of us. It's not just me. So did you sell the horse girl hay? So basically, yeah, it's funny. I was trying to, we were coming on here and I was like, I got to think of a joke with this. You're not supposed to bury the horse crazy there.
No, but I was like, everybody was tired. I'm retired. Oh, yeah. I'm tired. Yeah, well, when we showed up, I was like in the same thing. But, hey, we're great, you know. No, basically, the joke was, you know, everybody looks at me like, how did he pull her off? I'm like, well, she had two horses when we met.
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Chapter 4: How are Lauryn and Colin balancing off-farm careers with farming?
I had a barn full of square bales, so it just kind of worked out, you know. There you go. We don't have the horses anymore, but we still got the hay. We just try and sell it now. So did you meet at college or just you? No, actually we didn't.
Um, we met and we met in Lexington and, um, uh, I started, uh, moved to Nicholasville cause that's where my uncle's farm was when I went to EKU and, uh, stayed in there. And so got out of college, got on with the local fire department and we hooked up and, uh, later met in Lexington and, um, and then kind of Day two, there was a toothbrush, and day three, she was showing up.
So I was like, hey, she's decided she's staying. I feel like that first date story has got to be good by the way that she reacted to if you met at college. Now you said you're a firefighter, so I feel like there's something there. There's a lot to the story. I did catfish Colin, unfortunately. I catfished him. Oh. Yeah, I did. It was a very strategic plan on my behalf.
So for the listeners that don't know what catfishing is. It was a joke. Okay. So we were on dating apps. A lot of people are on dating apps these days. Okay. No shame in it. We met in 2019. And I had put on the account. You could put on how tall you were, you know. And there's a lot of things, you know. You can put so many selections on who you are. I've been on there that I was six foot four.
Genius. Genius. Because it weeds out a bunch of people who would say, oh, my gosh, I'm not even going to call this girl because she's six foot four. You know, very. Yeah. So Colin showed up and like the gentleman that I am, I stood up to greet him and shook his hand. And he said the first thing he came out of his mouth, he said, I'm so glad you're not six foot four. Yeah.
But there was a picture of me next to a horse. Like, I'm not a super tall gal. So I thought he would have used context clues, but. No, she, I just thought he didn't pay attention to the profile, what it said, six foot four. No, he, he totally, first thing. No, I did. He said, oh my gosh, you're not six foot four. No. That's, So you did see it? I did see it, yeah. But it didn't stop you?
No, I said, man, we're going to. He showed up. Challenge accepted, right? Yeah, he showed up. He did. Because you're not. How tall are you? He's like 5'10 on a good day. No, 5'10.
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Chapter 5: What role does social media play in their business growth?
My wife taught us the same thing. If you're not six foot, you're 5'11 and three quarters. Yeah. Ah, dang it. Yeah, no, I'm not. Quit. I'm six foot with boots on. Yeah. I was six foot in my high school basketball program. Are you six foot? No. No? No? Close enough. I've never gotten there. Yeah. I think I'm probably shrinking now. So what's the farm look like now?
Because you both didn't grow up on one. Or do you call it a ranch? What do you call it? No, we call it a farm. I mean, we went on a trip to South Dakota this past year to Fulton Ranch. It was one of the stops. And that guy's got a ranch. You know, that's 35,000 acres. 5,000. He calves out 5,000 first calf heifers. And I'm like, man, I can't fathom that. What makes it a ranch?
When you cross the Mississippi, that's ranches, you know, and we're farms. But so right now, I would say we were just able to buy our first farm that we were leasing. So we own 188 acres and then we lease between hay and cattle ground somewhere about 850 in there. And so that leads into a cow-calf, modest cow-calf herd, about 45 cows. And then we've got 235 feeders at the moment and
just kind of keep those coming in and out, uh, to stay in the markets. And then like right now, the, the mama cows is kind of what's supporting us. And then the feeders are just kind of going, you know, so, uh, but, and then we also do depending on the weather and, uh, what allows us, we'll do 10 to 15,000 square bales and then, uh, several hundred,
Or not 100,000, but about 1,000 roe bales somewhere in there. Lexington area is thoroughbred capital of the world, so big demand for good quality hay. A lot gets shipped in from out west, and a lot of the horses like the color. But if you are able to grow it homegrown and have a good quality, people buy it right up. Everything small squares or— Yeah.
So yeah, small squares, the big square balers on our terrain and the horsepower that's needed for them doesn't really fit our area. And then there's a lot of women in the area and a lot of the horse trainers and things like that have younger people and they need the smaller 50 pound bale. I've had customers look and be like, I want a 40 pound bale. I don't care if it's the same money. I got you.
Are you using like accumulators and all that stuff? Yeah. So we've got, uh, 1840, uh, master Ferguson inline Baylor. We just switched to, I guess I shouldn't have said on deer base, but, uh, real. No, I like a three 48. We had one before, but, um, being where we are high traffic, small role, small roads with telephone poles, right on the road. So we got to get up and down the road. Easy.
So we got the, uh, Coons accumulator, 15 bale and just gravels. And, uh, we're teetering on the edge of trying to either get another baler and another accumulator. Cause we're about max capacity on the two and three in the morning.
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Chapter 6: How do they manage their cattle and hay production?
You ever looked at the bale bandit that puts them into, uh, puts all the smalls into bigger? Yes. Uh, I've looked at the, looked at that and I love pretty much anything about everything about those except for the cost. Yeah. Um, and so, and then too, when it comes to things like that, you know, just with our return and what we're limited to, the ground is pretty hilly.
Um, and those things seem to like flat ground, you know, um, you guys take your cattle to Lexington livestock there. No. So when I went to Eastern, I knew a little bit. Of course, by this I had gained a base on knowing how to raise cattle, basically just general knowledge. But I said I need to know more of the back end on marketing the cattle.
So, Richmond, it's still bluegrass, but bluegrass stockyards in Richmond, small little stockyards. Jim Doss, manager, went up there. I never had class on Friday. Went up there, said, hey, I'd love a job. You know, I said, I know the general basis about cattle, but I don't know anything about grading or selling. And he said, come on. And from there, through college, I worked there.
I got the knowledge of the backstory of what to do with the loads and kind of what goes on when they come in the cell ring. Everybody sees the cow, but when they go out that other door, that's a long night for everybody. And there's a lot that goes on that you wouldn't even think about. So where do you store all the hay? So one of our big accounts, we've got a couple of hoop barns.
Hoop barns are pretty popular, but that's mainly for the roe bales, to be honest with you. Luckily, the accounts that we have will buy off the wagon. Oh, nice. So as long as we can get it, we get it up, get it on the wagon, stacked, strapped, we deliver it to their door, we come back the next day, get our wagon. You don't have to unload it? No. No. That's what I always hated about it. Yeah.
Discounted price for that. But for what we were getting unloading, it didn't pencil out. Yeah. I want to get to the social media side of things, but before we do, I can't go over it. You guys both didn't grow up on a farm. Mm-mm. But you own land now. That's a really good accomplishment. So we've got to be missing something in between there, right? How did that happen?
We get that question all the time. We've got young listeners. A lot of them, they say, well, how can I get into farming? My parents don't farm, and I want to get into farming. How'd you do it? Well, first, I'd like to just say, get you a good partner that supports it. Tried to throw that in there. Yeah.
No, basically, what you do, I mean, there's a book called Land Rich, Cash Poor, Brian Reinzinger. I think I said his last name. And Small book, interesting book. I don't like to read, but I'll listen. I listen to you guys. That's a lot of podcasts. Um, he goes through basically the last hundred years of just troubles, you know, like, like everybody talks now, oh, you can't buy land and farm it.
It's too hard. It's too this. Well, your great grandparents had the great depression, you know, the, the fifties, I believe there was another time.
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Chapter 7: What strategies do they use for marketing their cattle?
I can't think of what he talks about. And then And it's all based out of Wisconsin and the dairy farms. But basically, about every 20 years, there's been something happening that makes things difficult. People make some money. People lose some money, lose the farms. But basically, it gets to the end. It's like it's all about money management. Don't overspend.
What we were able to do, and we are very lucky. That's the reason we own it. We leased the farm for a long time, kept a good relationship with the guy. Lauren's Beer Cheese is the reason we have the farm. We would take the guy beer cheese every year. But long story short, I know I'm going on. But basically, leased the farm, went in there. Just last year, he said, I'm never selling it.
And then this year, he called the realtor in town and then called us. And I was like, why didn't you just call us? But, you know, everybody's got to make their part, right? Yep. Everybody wants to cut the realtor out, Dave. Everybody wants to cut the realtor out. You guys are expensive. But he priced it probably what it was worth. You know, we couldn't necessarily swing that.
Well, he's like, hope you find someone to buy your farm. And so, but no, he said, well, here's my bottom dollar. See what y'all can do. And so we'll try and make that work. Um, what we did, we did bring in a partner on it just to get the whole thing bought without having to split it. The first initial thought was, okay, let's buy it.
Um, the area we live in, we weren't planning on subdividing it, but you can go down to a 40 acre partial and the end of the farm is very hilly and about five acres of road front or five acres of grass. And then the rest of it's woods to river. So we were like, we're not going to use that anyway, but we'll, we can recoup some money and then swing the payment. Um,
But if it wasn't for the relationships of leasing the land, that farm would have went straight to the market, been listed, or went to auction, and nothing would have ever been known about it. And at that point, we would have never had a chance at it. So leasing farms and taking care of your landlords is very important, you know.
But how do you even get into the leasing if you didn't have the farming? You're a fight and fire. Yes, sir. You're a fight and fire. You can't tell? No.
no that's a well you do you do throw those jabs out there you know you make some runs and go up to a nice farm that's kind of local and you help them up and you're like oh who's taking care of the place oh you need some help oh man i love farming on my days off you know yeah now um basically um so back to my uncle's story um i was helping him and this was back 2010, maybe so.
It was a long time ago, yeah. The gentleman that had lived on that farm pulled up to the neighbor's house looking for somebody to mow hay. And I was sitting on a Massey Ferguson 574 with a little six-foot disc bind, or a Vicon disc mower. And he said, y'all looking for any more hay? I said, man, I think we're about packed, but what do you got? And he said, oh, about 150 acres.
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Chapter 8: What are their future plans for expanding the farm?
He said, I know who he was. And so he went over there and then sure enough, the next day we were out there mowing hay. Yeah. Then from there, that's when my uncle was doing more of a favor for him. The gentleman that owned the farm was rich in the history of the area, generation after generation. We're the first generation to own the farm in the past 100 years. Very fortunate with that, too.
Dave always says that, when a piece of land comes up for sale, you only get one chance every 100 years. It's true. The other farm we leased that we should have bought, we never had a chance at it. It borders the farm that
that we own now uh but yeah so it was all uh not what you know to you know yeah yeah yeah that's good yeah he keeps saying we you just do this all together right we do yeah we do yeah very good still are you still a firefighter Yep. Yeah. So we both still work full-time jobs. Okay. And what do you do? I work in corporate equine insurance. So I'm a claims adjuster.
I have been with the company for almost two years now. It's European corporate. The equine is a very niche line. It's a newer niche line. They do
yachts and fine art and cyber security and they'll ensure concert venues so but equine is very small um but i like it it's a great way for me to still be involved in the horse industry and that's that's my niche you know that's what i know about that's that's what i can be involved in so it's nice i sit at a desk and don't have to be in the elements scooping manure so it's nice
What do you insure a horse for? That's what I was thinking. You don't insure... I bet it's expensive. So we do like a mortality policy. So if you go out and, you know, you want a nice show horse, maybe you spend $20,000 on the horse, you want to insure your investment. But then you can also get major medical coverage on the horse if it gets sick or has a lameness issue.
There's all sorts of coverage. Transit coverage. You got to import your horse from Holland. You got to come... Yeah, I mean, it's... And it's a... It can be taxing. You know, Colin, I think, has a pretty taxing career with the fire department. And, you know, you see a lot of stuff. And my job, I think, can be hard on me because I see a lot of the worst of worst of worst ownership.
You know, I'm on the phone with them at 2 a.m. when, you know, we're in surgery. You know, poor, everyone's crying. You know, it's a lot. And so it's fulfilling to me because I can be there for those people in that time of need and crisis and tragedy and whatever. And then tell them you're getting paid from your coverage so everyone's happy.
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