Farmer to Farmer with Chris Blanchard

090: Lucila De Alejandro of Suzie's Farm on Saying Yes, Getting Smaller, and Getting Workers and Community to Invest in the Farm

27 Oct 2016

Audio

Description

Lucila de Alejandro owns and operates Suzie's Farm with her husband, Robin Taylor. Located three miles from the Pacific Ocean and three miles from the Mexican border, Suzie's Farm got its start in 2004, and has provided fresh, organic produce to the San Diego area through a CSA, farmers markets, and sales to restaurants and grocers. As a 70-acre urban farm, Suzie's Farm provides a rare blend of tractor-scale farming just minutes from the urban core, and Lucila and Robin leveraged their geography and scale to grow rapidly as the local food scene in San Diego took off – but when that local food scene leveled off, they were faced with making hard decisions to save the farm and their relationship. Lucila shares the process they used for making those hard decisions, including a technique with the acronym POEM. We also dig into how she and Robin have created a loyal workforce that carries Lucila's energy and enthusiasm out into the community, how they use farm tours to engage the community and build their customer base, and how vegetable farming works in the Mediterranean climate of San Diego. The Farmer to Farmer Podcast is generously supported by Vermont Compost Company.

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

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Farmer to Farmer with Chris Blanchard

090: Lucila De Alejandro of Suzie's Farm on Saying Yes, Getting Smaller, and Getting Workers and Community to Invest in the Farm

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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