Female Founder World

3 Years Ago No One Knew Her Makeup Brand. Now 1 Eyeliner Sells Every 4 Minutes

06 Jan 2025

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Priyanka Ganjoo is on the Female Founder World podcast with Jasmine Garnsworthy! Priyanka is the founder of Kulfi Beauty, the first-ever South Asian-owned beauty brand to join Sephora shelves. After building a career in the beauty industry, Priyanka saw first hand how underrepresented South Asian communities were in beauty. She sought to create the brand she wished existed, and Kulfi beauty was born. Since launching three years ago, Kulfi was accepted into the Sephora Accelerate program, launched exclusively at Sephora, and now sells one of their bestselling Kajal eyeliners every five minutes. Wild! In this conversation Priyanka shares her learnings in building and scaling super quickly, what founders aiming for Sephora should know, the content strategy that keeps them going viral, and how she’s scaled her team without a ton of full time hires. LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Priyanka’s business: https://kulfibeauty.com/ Priyanka’s PR agency recommendation: https://www.goodapplepr.com/ Priyanka’s operations agency recommendation: https://www.haecpg.com/ Priyanka’s brand design agency recommendation: https://superspicy.com/ Priyanka’s beauty consulting agency recommendation: https://viewfrom32.com/ Priyanka’s beauty publication recommendations: https://www.beautyindependent.com/, https://www.businessoffashion.com/topics/beauty/

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

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Female Founder World

3 Years Ago No One Knew Her Makeup Brand. Now 1 Eyeliner Sells Every 4 Minutes

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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