Financial Freedom Podcast with Dr. Christopher H. Loo, MD-PhD

🎙️ Public Relations for Small Businesses with Leslie A.M. Smith | Master Your Brand + Strategy

07 Jun 2025

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Public Relations for Small Businesses isn’t just about press releases and damage control — it’s the foundation for trust, reputation, and long-term growth. In this episode, marketing and PR consultant Leslie A.M. Smith shares how entrepreneurs, physicians, and service-based professionals can use PR to elevate their brand and connect with their audience more authentically.If you're searching for effective small business marketing strategies, frustrated by cost-effective PR tactics that don’t work, or trying to align your personal branding with your services — Leslie brings clarity, actionable steps, and a no-nonsense approach. Her insights address the very questions many entrepreneurs ask:“How do I position myself in a crowded market?”“Why isn't my branding working — and how do I fix it?”“What’s the difference between crisis communication and true proactive PR for doctors or service providers?”“How can I use the marketing mix for entrepreneurs to attract my ideal clients?”Leslie breaks down the PR game in a way that’s digestible, especially for professionals like doctors, dentists, and lawyers. She explains how customer service in healthcare is a vital brand touchpoint, why your front office may be undermining your efforts, and how to transform your brand presence without overspending.This episode will give you the clarity and direction you’ve been looking for. Leslie’s analogies — from “marketing mania” to the “cake and frosting” branding metaphor — will shift the way you view PR forever.📚 To learn more from Leslie, check out her book: The Laws of Promotion (Amazon): https://amzn.to/4mS1ElM00:00 – Intro: Meet PR expert Leslie A.M. Smith01:12 – What is PR? How it differs from advertising and marketing03:45 – Understanding the marketing mix for entrepreneurs06:18 – Biggest mistakes in small business marketing strategies08:30 – Why customer service in healthcare IS your brand10:42 – Branding breakdown: “Your frosting has to match your cake”13:00 – Cost-effective PR tactics for entrepreneurs and physicians15:20 – How to build referrals & leverage personal branding17:10 – Clarifying crisis communication vs. proactive PR for doctors19:15 – How to start using PR today20:10 – Where to find Leslie + next steps

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

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Financial Freedom Podcast with Dr. Christopher H. Loo, MD-PhD

🎙️ Public Relations for Small Businesses with Leslie A.M. Smith | Master Your Brand + Strategy

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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