Finding Genius Podcast

Rewards.com – Todd Rowan, CEO and Co-Founder, and Michael Shepard – Tokenizing Rewards and Loyalty Programs Using Blockchain Protocol

12 Feb 2018

Audio

Description

The average person in the US is a member of over 30 rewards programs, and yet they only actively use just a few of those. On the other side, companies spend just as much money trying to get people enrolled in these programs as they do restricting the ability of those same people to use the rewards they have earned. With over 20 years experience in the rewards and loyalty program industry, Todd Rowan founded Rewards.com, which aims to tokenize the rewards that people earn through all their various loyalty programs, including Sony, Nissan, Hotels.com, and more. In this way, a specific value is given to the rewards that are earned, which will create the loyalty from customers that is missing from many of these programs. Because tokens will have an actual exchange value, they can trade them on exchanges, or redeem them for items or gift cards. Rewards.com is planning a pre-sale of their token to begin April 15th, with a full launch on June 1st. Todd will also be at the Bitcoin, Blockchain, and Ethereum Superconference in Dallas, Texas February 16-18, and gives us a sneak peek of his talk on how cryptocurrency and blockchain can revolutionize the loyalty program industry, and ultimately give consumers control of their profile and rewards. For more information, visit www.rewards.com.

Transcription

This episode hasn't been transcribed yet

Help us prioritize this episode for transcription by upvoting it.

0 upvotes

🗳️ Sign in to Upvote

Popular episodes get transcribed faster

Other recent transcribed episodes

Transcribed and ready to explore now

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

Comments

There are no comments yet.

Please log in to write the first comment.

Report any issue

Finding Genius Podcast

Rewards.com – Todd Rowan, CEO and Co-Founder, and Michael Shepard – Tokenizing Rewards and Loyalty Programs Using Blockchain Protocol

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

Sign in to Audioscrape

Share this moment