Food Chain Wars

Sales lessons from the 7-figure snack stick farmer (John Arbuckle).

06 Dec 2024

Contributed by Lukas

John Arbuckle and his wife Holly have landed their pork snack sticks in over 600 retail stores nationwide! Their key accounts include the likes of Spr...

Nick Carter & the rise of Market Wagon

11 Oct 2024

Contributed by Lukas

An "online farmers market" that connects consumers & farmers within a shoppable platform is a business model many have attempted, but few have accomp...

7 figures in agri-tourism with Ryan MacKay

11 Sep 2024

Contributed by Lukas

Ryan MacKay is the owner of Lilac Hedge Farms. Their primary sales outlet is DTC eCommerce, but they also operate a 7-figure agri-tourism enterprise c...

The farmers co-op that's scaled beyond 8-figures!

22 Aug 2024

Contributed by Lukas

Cody Hopkins is the CEO and founding farmer of GrassRoots Co-Op, and has led the company to become one of the more successful D2C farm-to-fork brands ...

Can paid ads skyrocket your growth?

06 Jun 2024

Contributed by Lukas

In this episode, Blaine and Brooks share their experience acquiring new customers by advertising on platforms like Facebook and Google. With their bra...

5 ways to increase margins (without adding to your workload)

16 May 2024

Contributed by Lukas

In this episode, you'll hear us (Blaine and Brooks) break down their top strategies for high leverage ways to increase your product margin. We're tal...

GrazeCart POSNation

21 Feb 2024

Contributed by Lukas

A full episode to break down the acquisition announcement of GrazeCart by specialty retail point-of-sale provider, POS Nation.  On this episode Blain...

The perfect team meeting agenda for your farm!

27 Jul 2023

Contributed by Lukas

Team meetings are tough to get right... Whether you work with a few family members or a full-blown team, you've probably left meetings feeling more c...

From Zero to $600M: The Incredible Rise of ButcherBox!

29 Jun 2023

Contributed by Lukas

According to a few recent interviews from CEO Mike Salguero, ButcherBox has scaled beyond $600m in revenue.  In this episode, Blaine and I share our ...

Creative ways we're using AI to save time!

15 Jun 2023

Contributed by Lukas

There's a lot of buzz floating around about AI and how it's disrupting countless industries. But are there actually any practical applications to use ...

Two SIMPLE ways to increase AOV by next week!

09 Mar 2023

Contributed by Lukas

Increasing your AOV (avg. order value) not only increases revnue and margin, but it also reduces your operational headaches... Why? Because every orde...

Don't Screw Up: YOUR LOGO

28 Feb 2023

Contributed by Lukas

It's something rarely talked about, but your brand name and logo does have an impact on the future of your business. Fun fact, Steve Jobs paid the ren...

Don't Screw Up: CASH FLOW

24 Feb 2023

Contributed by Lukas

A common killer of healthy businesses is poor cash flow. This is like a predator that always strikes when you're not expecting it. It doesn't matter i...

Shipping vs Pickup: Which is better for you in 2023?

09 Feb 2023

Contributed by Lukas

To ship, or not to ship? 8 years ago, that's the big question Blaine and were battling with at Seven Sons... Up to that point, we had built a very s...

Retail vs Wholesale: Who wins?

25 Jan 2023

Contributed by Lukas

Retail vs wholesale... Which is most relevant for you in 2023? The short answer is that it depends! In this episode we unpack the pros & cons of both ...

Cracking the code to subscriptions!

11 Jan 2023

Contributed by Lukas

There's a lot of power in understanding your customers' buying psychology... Without a subscription, your customer has to let your know when they want...

Don't Screw Up: PRICING

28 Dec 2022

Contributed by Lukas

Are your priced stay profitable in 2023? According to the USDA, consumers paid 12.4% more at the grocery store in Oct, 2022, vs Oct, 2021. As we conti...

Season 2 Trailer

15 Dec 2022

Contributed by Lukas

With season 2, we're relaunching the show under a new name (Food Chain Wars). Our vision is to grow the show into the most valuble free resource for f...

Three Simple Tips to Improve Email Copy Today!

10 Mar 2022

Contributed by Lukas

Want to generate more engagement, clicks, and revenue with every email you write? We've brought Chad Graue (Director of Digital Marketing for Seven So...

3 Promotions Ideas to Implement this Quarter

25 Feb 2022

Contributed by Lukas

In the 'expert interview, you'll hear from Chad Graue (Digital Marketing Director at Seven Sons) share three proven promotion strategies that you can ...

Growing a Social Following with Five Marys Farms

10 Feb 2022

Contributed by Lukas

5 Marys Farms are doing a lot of things right and we've yet to see anyone leverage Instagram better. Their account is up to 200K+ followers, and they'...

Mastering Video to Build Customer Relationships

27 Jan 2022

Contributed by Lukas

With any business, it is vital that your customers know and trust your operation which helps build a long-term customer relationship. In this episode...

Three Affordable On-Sight Freezer Options

30 Dec 2021

Contributed by Lukas

Our three favorite walk-in freezer solutions you can buy for up to ten times less than the price of buying new! This episode is the perfect resource ...

Setting SMARTER Goals in 2022

17 Dec 2021

Contributed by Lukas

This episode is for anyone who's ever been discouraged by failing to achieve their goals. In this episode, we show you how to use the SMARTER goals fr...

How to Sell a 1/4 Beef on Demand

03 Dec 2021

Contributed by Lukas

In this episode, you'll learn about how you can save time, and increase sales by dedicating a little upfront effort to simplifying the steps required ...

From Scratch to Scale with Jordan & Laura Green!

18 Nov 2021

Contributed by Lukas

Looking for a great example of an operation that's scaled completely from scratch? In this interview, we unpack Jordan and Laura Green's story and the...

Three Questions to Ask Before You Hire

04 Nov 2021

Contributed by Lukas

In today's episode, Blaine and I discuss the three critical questions to ask before expanding your workforce!    

Top Three Benefits of Shipping with Regional Carriers

21 Oct 2021

Contributed by Lukas

How to Raise Prices and Retain Your Customers

07 Oct 2021

Contributed by Lukas

Rolling out a much-needed price increase, but aren't sure how your customers will take it? In this episode, we share a formula you can use to communi...

Three Keys to Quality Grassfed Beef

22 Sep 2021

Contributed by Lukas

Listen and learn as we sit down with Dr. Allen Williams to discuss the importance of quality grassfed meat, soil health, plant species diversity, and ...

Subscribe & Save is Coming Soon

09 Sep 2021

Contributed by Lukas

We're officially building a robust subscription module to accompany GrazeCart's eCommerce platform! This has been nearly a year in the making, and we...

Tactics for Scaling Your Business

26 Aug 2021

Contributed by Lukas

How to scale your business by increasing product turnover. The final episode of a three-part series called the Three Levers of Profit. Watch or liste...

Three Tips to Improve Gross Margin

13 Aug 2021

Contributed by Lukas

A small improvement to gross margin can have a HUGE profit impact on established businesses. E.g. a 5% margin improvement for a $1M business will doub...

Three Tactics to Lower Overheads

29 Jul 2021

Contributed by Lukas

The Three Levers of Profit

15 Jul 2021

Contributed by Lukas

No matter your business type, or what industry you're in, there are only three core ways to improve your year-end profit. 1. Increase gross product I...

Behind White Oaks Pastures with Will Harris

01 Jul 2021

Contributed by Lukas

If there's anyone who's been able to seriously scale a farm-to-fork business, it's Will Harris and his team at White Oaks Pastures.  It's run by a ...

Mistakes to Avoid When Choosing Your Processor

03 Jun 2021

Contributed by Lukas

If you're seeking a more reliable processing arrangement, learn more about the mistakes to avoid in this GrazeCast episode!

Three Tips for Scaling Curbside Pickup

20 May 2021

Contributed by Lukas

In this episode of GrazeCast, Brooks and Blaine will answer three major questions for anyone looking to scale their curbside pickup.

Three Tips for Keeping Pickup Day Stress-Free

06 May 2021

Contributed by Lukas

In this episode of GrazeCart, Brooks and Blaine reminisce about some of their biggest pickup day goof-ups and reveal three systems they developed that...

Three Tips for Operating a Self-Service Storefront

22 Apr 2021

Contributed by Lukas

In this episode of GrazeCast, Brooks and Blaine unpack what made the Seven Sons farm-store such a success and help you identify if this model is a goo...

Three Keys to Rock Perishable Shipping

08 Apr 2021

Contributed by Lukas

In this episode, Brooks and Blaine will share the three most important lessons they've learned during their 4-year journey of transforming into a farm...

Introduction to I.C.E.

25 Mar 2021

Contributed by Lukas

In this episode of GrazeCast, Brooks and Blaine unfold a simple framework to help you prioritize where you should be spending your time.

Introduction to I.C.E.

25 Mar 2021

Contributed by Lukas

In this episode of GrazeCast, Brooks and Blaine unfold a simple framework to help you prioritize where you should be spending your time.

Three Tips to Amaze Every Customer

11 Mar 2021

Contributed by Lukas

In this episode, you'll hear Blaine and Brooks provide their take on Shep Hyken's book Amaze Every Customer, Every Time. They'll unpack their biggest ...

Top 3 Marketing Metrics (to know if you're going in the right direction)

19 Feb 2021

Contributed by Lukas

In this episode of GrazeCast, Blaine and Brooks reveal the top marketing metrics they watch at Seven Sons.

The Top SEO Fundamentals

05 Feb 2021

Contributed by Lukas

In this episode, you'll learn a handful of ways you can improve your search rankings, by implementing the foundational things Google & other browsers ...

Top Three Tech Tools to Increase Productivity

22 Jan 2021

Contributed by Lukas

Leveraging technology is one of the most effective strategies for getting more done, with less effort!  In this episode, our goal is to help you do e...

Building an Effective Tripwire

09 Jan 2021

Contributed by Lukas

In this episode, you'll hear Blaine and Brooks unpack their experience using Tripwire Offers, as well as an overview of: How the customer decision-m...

Top 3 Changes our Farm is Making in 2021

26 Dec 2020

Contributed by Lukas

If you fail to plan, you plan to fail. The goal of this episode is to help kick-off your 2021 goal setting by sharing the top changes & opportunities ...

Top 3 Ways to Grow Your Email List (with Chad Graue)

12 Dec 2020

Contributed by Lukas

Email lists are one of the greatest assets to online brands, which is why we've invited our email-marketing domain expert; Chad Graue, to share his ad...

State of Regenerative Ag (with Gabe Brown)

28 Nov 2020

Contributed by Lukas

In this episode, we explore the latest trends, opportunities, & challenges Gabe Brown & his team at Understanding Ag are seeing in the growing practic...

The Most Overlooked Way to Grow Revenue

13 Nov 2020

Contributed by Lukas

In this episode of GrazeCart, Brooks and Blaine encourage listeners to spend LESS time focusing on acquiring new customers, so that you can spend more...

Top 3 Beef Cuts You Probably Aren't Selling

30 Oct 2020

Contributed by Lukas

In this episode of GrazeCast, Dr. Allen Williams is in the studio to share three value-adding beef cuts that you should be selling that you probably a...

Top Three Tips for Establishing & Maintaining Producer Partnerships

16 Oct 2020

Contributed by Lukas

In this episode of GrazeCast, we're talking with special guest Johnny Wood of US Wellness Meats about the power of producer partnerships. He'll share ...

Top 3 Most Important Things You Should Include on Your Homepage

30 Sep 2020

Contributed by Lukas

The team at Seven Sons has been refining their homepage since 2005. Why spend so much time focusing on a homepage? Your homepage is your first impres...

Top Three Email Campaigns for Conversion & Retention

16 Sep 2020

Contributed by Lukas

Whether you're a startup or simply new to marketing, you may feel overwhelmed with a torrent of tools you can use to promote your business. It can be ...

Three Strategies to Retain More Customers Online

27 Aug 2020

Contributed by Lukas

COVID19 has gained most online food brands a lot of exposure and new customers (which was likely a lot of work to keep up with). In this episode, we t...