For Your Own Good

Make Your Brand Addictive: Lessons from Wayfair Pro’s Amanda Evans | Ep054

23 Jun 2025

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Description

This episode is packed with branding gold.I’m joined by Amanda Evans, the creative force behind Wayfair Professional’s brand strategy, and we’re diving deep into what actually makes a brand stick (hint: it’s not your logo).Whether you’re a business owner, interior designer, or obsessed with marketing , you’ll want to hear:The Wayfair Pro hack that gives you free design help, delivery, AND installationWhy Taylor Swift is Amanda’s marketing muse—and how we channeled her vibe into a post that hit 30,000 likes.The secret to creating a brand that feels addictive—and why it all comes down to emotion.The “Goldfish Rule” for content: hook people in 5 seconds or lose them for good.Amanda’s honest breakdown of why most ads flop (and how to fix yours today).We also get into a little brand tea—ranting about Walmart’s rebrand, why CVS beats Walgreens, and the magic behind Wayfair’s Tastemaker Program.You’ll leave with at least 3 actionable takeaways to elevate your brand, save time, and stretch your marketing dollars.Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/for-your-own-good/id1793769313Watch YouTube to catch the video versions: https://www.youtube.com/@KassidyWarrenSocials:Kassidy - https://www.instagram.com/kassidy.warrenAmanda Evans https://www.linkedin.com/in/amandasiriannievans/Wayfair Prohttps://www.instagram.com/wayfairprofessional#ForYourOwnGood #KassidyWarren #FYOG

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

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For Your Own Good

Make Your Brand Addictive: Lessons from Wayfair Pro’s Amanda Evans | Ep054

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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