Forecast · The Marketing Podcast for Consultants and Professional Service Firms

How to Spark Sales Conversations with Jeff Molander

02 Oct 2019

Contributed by Lukas

Why Your Personality Is Your Best Asset with Michael Katz

29 Jul 2019

Contributed by Lukas

If you consume my content online and then meet me in real life… I guarantee you’ll meet the same guy. Because I’m the same person at work, in th...

Pick Clients You Like (and share your values) with Landon Porter

24 Jul 2019

Contributed by Lukas

It was a revelation for my guest when he discovered he could CHOOSE who he worked with. Landon Porter woke up one day and realized he didn’t relate ...

Science, Comedy and Copywriting with Justin Blackman

08 Jul 2019

Contributed by Lukas

Justin Blackman says the highest level of engagement comes right after you’ve made someone laugh. But don’t fret — even if you aren’t funn...

The Perfect P&L Formula with Adam Rundle

05 Jul 2019

Contributed by Lukas

Most people who go into business don’t understand how the money flows.  And my guest on this episode says getting to the perfect P&L Statement ...

Stop Guessing What To Say To Your Clients with Zach Messler

03 Jul 2019

Contributed by Lukas

Is your messaging clear enough? Does it attract new clients? And better yet… does it attract the RIGHT clients? These are super important questions ...

How to “Defy Gravity” With David Brier

20 Jun 2019

Contributed by Lukas

I had a ton of fun interviewing my latest podcast guest! David Brier, an edgy New Yorker, kept me on my toes as we zigged and zagged our way through t...

How to Build Your Personal Brand on LinkedIn With Kait LeDonne

13 Jun 2019

Contributed by Lukas

What Happens When Modeling And Marketing Collide? What do modelling, branding and marketing have to do with each other? A lot, apparently! During her ...

How To Successfully Publish Your First Book with Julie Broad

10 Jun 2019

Contributed by Lukas

If you’re at the point in your business where you’re ready to shift your role or ignite some serious growth, it might be time to write a book. &#1...

Making The Leap From Employee To Consultant with Jacq Hackett

07 Jun 2019

Contributed by Lukas

There are many pros and cons of working as a freelance consultant. It’s why Jacq recommends doing a self-audit to make an informed decision before l...

How To Craft And Refine Your Marketing Message with Tom Poland

29 May 2019

Contributed by Lukas

A weak marketing message, no matter how much exposure it gets, will get you nowhere. But a marketing message that “grabs people by the throat&#8...

The Latest Research on “High Growth Firms” with John Tyreman

11 Apr 2019

Contributed by Lukas

What are the fastest growing professional services firms doing… that everyone else isn’t? This is the question that Hinge Marketing seeks ...

How to Sell From the Expert Frame With Peter Frumenti

09 Apr 2019

Contributed by Lukas

How do you sell without making the client feel like they’re being sold to? This is the question so many experts struggle with. They need to sell. Bu...

Selling to Multiple Decision Makers

08 Apr 2019

Contributed by Lukas

  Get the podcast delivered to your inbox

Death to Imposter Syndrome

03 Apr 2019

Contributed by Lukas

  Get the podcast delivered to your inbox

Scaling your consulting business with Tony Banta

14 Feb 2019

Contributed by Lukas

Tony sees far too many coaches and consultants create group programs before they’re ready. And according to him, it’s a sure way to crash fast. Wh...

The EBM secret to success in business with Brennan Dunn

11 Feb 2019

Contributed by Lukas

Is success as a consultant just a string of good luck? Some might think so… especially if their luck ran out and they ended up falling back on a job...

From Cold To Warm To Hot. Demystifying Facebook Ads with Michelle Evans

10 Jan 2019

Contributed by Lukas

  Word of mouth can be a helpful way to get started in business, but when the free leads dry up and you’re ready to get hyper-targeted, Fac...

How to Win Clients Without Advertising With Marc Mawhinney

10 Dec 2018

Contributed by Lukas

Is it possible to build a business and get clients without paid advertising? Marc Mawhinney, host of the Natural Born Coaches Podcast, says yes. Join ...

Getting the Most Out of LinkedIn With Eli Hochberg

28 Nov 2018

Contributed by Lukas

A plan and consistency build a business. And if part of your marketing plan is to build a following — which it should — LinkedIn is a powe...

How to Find Your Consulting Sweet Spot With Kristen Gallagher

21 Nov 2018

Contributed by Lukas

Kristen Gallagher is the founder and CEO of Edify. In this episode, Kristen shares the story of how she launched Edify and turned it into a leading le...

What Makes A Consultant Stand Out with John Doherty

27 Sep 2018

Contributed by Lukas

In this episode, John Doherty shares what makes other consultants stand out from the rest and the common mistakes that they do with their messaging an...

The 3 Questions That Your Marketing Should Answer with Dov Gordon

27 Aug 2018

Contributed by Lukas

It may seem like there’s a never-ending list of questions your marketing needs to address. But when you boil them down, there are really only th...

The Six Rules of Pricing with Blair Enns

02 Aug 2018

Contributed by Lukas

Blair Enns is the founder of a training company for creative firms called Win Without Pitching and the author of a fantastic book called Priving Creat...

The Business of Expertise with David C. Baker

29 Jun 2018

Contributed by Lukas

David C. Baker is the author of a fantastic book called The Business of Expertise: How Entrepreneurial Experts Turn Insights into Impact + Wealth. Thi...

Selling is a Behaviour, Not an Identity with Liston Witherill

07 Jun 2018

Contributed by Lukas

Hate the idea of coming across as some kind of sleazy salesperson? Liston Witherill has some good news for you. You don’t need to be the stereot...

3 Tweaks to Free Up 40 Hours Per Month with Mandi Ellefson

30 May 2018

Contributed by Lukas

Do you sometimes feel like weeks and months have gone by but you haven’t made meaningful progress in your business? You’re not alone. This...

How to Thrive as an Independent Consultant With Will Bachman

27 Apr 2018

Contributed by Lukas

Will Bachman is a McKinsey trained independent management consultant. He’s also the Founder of Umbrex, a global community of independent, top-ti...

What High Growth Firms Do Differently with Lee Frederiksen

12 Apr 2018

Contributed by Lukas

What do the fastest growing firms in every industry do differently than their average growth competitors? This is the question that Lee Frederiksen an...

How to Find Your Super Power With Anthony English

21 Mar 2018

Contributed by Lukas

In this episode, Anthony English shares the story of how the market for his IT services suddenly collapsed after the financial crisis, and how he had ...

How to Get Attention by Telling Stories with Mark Evans

14 Mar 2018

Contributed by Lukas

In this interview, Mark Evans and I talk about how to get attention by crafting powerful stories that pull your audience in, engage them in the conver...

How to Optimize Your LinkedIn Profile with Kevin Pettie

07 Mar 2018

Contributed by Lukas

Kevin Pettie joins us to talk about the bread and butter of your LinkedIn strategy, which is your LinkedIn profile. The LinkedIn profile is your own p...

How to Grow Your Consulting Practice Without Adding Overhead with John Jantsch

27 Feb 2018

Contributed by Lukas

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine an...

How to Choose a Target Market with Jason Foster

22 Feb 2018

Contributed by Lukas

Jason Foster is the Founder of Cynozure, a big data consultancy based in London, UK. Jason’s team has a wide breadth of experience in the big da...

How to Build a Successful Micro Firm with Matt Inglot

13 Feb 2018

Contributed by Lukas

Matt Inglot is the Founder of Tilted Pixel and host of the Freelance Transformation podcast. In this episode, Matt shares the story of how he scaled d...

How to Create a Lead Magnet that Converts with Reuben Swartz

08 Feb 2018

Contributed by Lukas

Reuben Swartz is the Founder of Mimiran, a web application that helps consultants convert more website visitors into leads, more leads into conversati...

How to Think Right Side Up with David A. Fields

05 Feb 2018

Contributed by Lukas

David A. Fields is Founder and Managing Director of The Ascendant Consortium, an organization that matches top-tier management consultants with consul...

How to Develop a Distinctive Point Of View with Ian Brodie

01 Feb 2018

Contributed by Lukas

Ian Brodie teaches consultants, coaches, and professional service providers to attract and win their ideal clients by becoming seen as authorities in ...

How to Grow Your Network by Podcasting with Philip Ideson

17 Jan 2018

Contributed by Lukas

Philip Ideson is the Founder of Palambridge and host of The Art of Procurement. In his corporate life, Philip was a successful Procurement executive. ...

Lessons from Building a 14 Person Agency with Brent Weaver

06 Dec 2017

Contributed by Lukas

Brent Weaver is the guy who started a business in college and never really looked back. As much as I hate guys like that, it’s really hard to NO...

The Elite Consulting Mind with Michael Zipursky

23 Nov 2017

Contributed by Lukas

Michael Zipursky is the CEO of Consulting Success and a coach to thousands of elite consultants. In this interview, Michael shares the story of how he...

How to Sell Services on Webinars with John Nemo

06 Nov 2017

Contributed by Lukas

Contrary to popular belief, webinars are NOT just for people selling information products or online courses. You can sell consulting or professional s...

How to Turn Leads into Conversations with Naeem Ali

02 Nov 2017

Contributed by Lukas

Naeem Ali is a CBTC (“Communication Based Train Control”) consultant. With over 15 years of experience deploying CBTC train solutions, Nae...

How to Design Your Sales Process with Dianna Geairn and Shawn Karol Sandy

30 Oct 2017

Contributed by Lukas

What does your sales process look like? Whenever I ask this question, I get a lot of blank stares, followed by an awkward moment of silence until they...

How to Develop a Turnkey Service Offering with Molly Nicholson

26 Oct 2017

Contributed by Lukas

Hitting capacity in a service business is an inevitable and uncomfortable position to be in. It’s nice to be busy, but it’s unsettling to ...

How to Generate More Leads from Your Website with Tsavo Neal

23 Oct 2017

Contributed by Lukas

Your website can either bring someone into your pipeline or it can turn them away. — Tsavo Neal Is your website generating leads? If it’s not,...

How to Build a Business that Plays to Your Strengths with Jake Jorgovan

19 Oct 2017

Contributed by Lukas

Jake Jorgovan started his entrepreneurial journey as part owner of a video production agency. A few years into that experience, despite the fact that ...

How to Scale a Coaching and Training Firm with Mary Ann Samedi

16 Oct 2017

Contributed by Lukas

Mary Ann Samedi, Managing Director of Amazing Appeal, is a learning and development professional with over 15 years of experience facilitating workpla...

The Power of Positioning and Specialization with Philip Morgan

09 Oct 2017

Contributed by Lukas

To truly achieve mastery, you have to focus on just one thing. — Philip Morgan Specialization is HARD. Even if you’re convinced of the benefit...

The 4 Elements of an Unforgettable Personal Brand with Rochelle Moulton

05 Oct 2017

Contributed by Lukas

I still remember the day I first discovered Rochelle Moulton. It started with a tweet from Jonathan Stark. From there I clicked through to Rochelle&#8...

How to Use Your Unique Experiences as a Differentiator with Joel Smith

02 Oct 2017

Contributed by Lukas

Joel Smith is the only theatre producer turned business development consultant that I’ve ever met. If that’s not enough to make for a good...

What’s Next On Forecast

28 Sep 2017

Contributed by Lukas

Great news… we’re back! You may have noticed that Forecast has been on break since the summer. If you’re one of the kind people who ...

REPLAY: How to Dramatically Improve Your Chances of Marketing Success

10 Jul 2017

Contributed by Lukas

In this lesson, we'll talk about how to translate your goal into a plan that you can execute. Make no mistake, there's nothing sexy about this process...

REPLAY: How to Pick One Big Marketing Goal for this Quarter

06 Jul 2017

Contributed by Lukas

What's your focus in Q3? When it comes to marketing, less is more. There's no sense committing to a whole set of tactics that you probably won't be...

REPLAY: Why Your Marketing Needs a Quarterly Check Up

03 Jul 2017

Contributed by Lukas

Q2 is officially over. More than 50% of the year is behind you. The question is, are you 50% of the way towards achieving your goals? That's the e...

How Productized Consulting Can Level Up Your Business with Jane Portman

22 Jun 2017

Contributed by Lukas

Jane Portman began her entrepreneurial journey as a freelance designer on oDesk (which is now called Upwork). She struggled to find good clients who w...

5 Signs You Should Fire That Client

19 Jun 2017

Contributed by Lukas

No client relationship lasts forever. Usually it’s the client who decides it’s time to move on. Maybe they needed your services for a cert...

How to Generate Qualified Leads on LinkedIn with Jimena Cortes

15 Jun 2017

Contributed by Lukas

(click to tweet) Do you know how to use LinkedIn to generate leads? If you’re like most people, the answer is probably no. Short of harassing people...

The Biggest Marketing Challenges Facing Small Businesses

12 Jun 2017

Contributed by Lukas

You know all those challenges you have with marketing? the lack of time to commit to marketing consistently the lack of budget to dedicate to marketin...

Why Hourly Billing Is Nuts with Jonathan Stark

08 Jun 2017

Contributed by Lukas

Do you bill clients by the hour? Whether you backed into that model by default, or it was the client’s expectation, or that’s just the way...

Free Consultations: Lead Gen Tool or Waste of Time?

07 Jun 2017

Contributed by Lukas

Do you offer a free consultation on your website? Whether you call it a free consultation, strategy session, or some other fancy name — the idea is ...

How to Scale a Solo Consultancy with Nick Disabato

01 Jun 2017

Contributed by Lukas

Every solo professional eventually has to make a decision. Do you scale up by hiring staff? Or do you stay solo and find other ways to grow? The defau...

How to Play CEO in Just One Hour a Week

29 May 2017

Contributed by Lukas

Too busy working IN your business to work ON your business? That’s a common complaint I hear from professional services leaders. If you run your...

How to Make the Leap and Start Your Own Firm with Ali Hanif

25 May 2017

Contributed by Lukas

I love hearing stories of folks leaving their cushy corporate jobs to start their own business. You can’t help but respect the courage it takes ...

Ask These 10 Questions for Powerful Client Testimonials

23 May 2017

Contributed by Lukas

Let’s be real for a minute. It’s not easy to get testimonials from your clients. Even if you know they’re happy with the work, you&#...

How to Generate More Referral Business with Kai Davis

18 May 2017

Contributed by Lukas

There’s something magical that happens when a referral is made. For your client (the referrer), it makes them look good. If they refer someone ...

How to Make the Most of Networking Events

16 May 2017

Contributed by Lukas

I recently attended a luncheon hosted by the Legal Marketing Association’s Toronto chapter. This is an event that’s held every month for m...

How to Get Over Yourself and Start Recording Video with Paige Wilhide

11 May 2017

Contributed by Lukas

Convinced that video is the future? Ready to hit record and share your message with the world? That’s great. But even if you have the time and i...

Why Video is the Future of Digital Marketing

09 May 2017

Contributed by Lukas

Isn’t it about time you got on video? Unless you’ve been living under a rock, you’ve probably noticed the abundance of video content...

How to Become a Household Name in Your Industry with Kristin Weitzel

05 May 2017

Contributed by Lukas

Kristin Weitzel is a powerhouse. After a long and successful career in the advertising industry — working with big brands and large budgets (every m...

5 Calls to Action You Can Make on Your Website

01 May 2017

Contributed by Lukas

There's a lot that goes into building a lead generating website (we've covered a lot of it over here). But your call to action is the single most impo...

The Difference Between Buying and Selling with Mike Moriarity

27 Apr 2017

Contributed by Lukas

How much time do you spend thinking about the buying process from your client’s perspective? If you’re honest, not much at all. Most profe...

The 4 Most Important Pages on Your Website

24 Apr 2017

Contributed by Lukas

I hate to be the one to break this to you. But no one is going to read look at entire website. No one is going to click on all the pages. And no one i...

Why Your Professional Portraits Are Really Important with John DeMato

20 Apr 2017

Contributed by Lukas

How much thought did you put into your professional headshots and portraits? If you're like most people, not much at all. You either found a local...

5 Steps to Turn Cold Website Visitors into Warm Leads

17 Apr 2017

Contributed by Lukas

You know how important your website is. You know that prospects will always check out your website before they meet with you. You know that your websi...

How to Build a Badass Brand with Pia Silva

07 Apr 2017

Contributed by Lukas

Running a small service business is no small task. As the founder, there's no doubt that time is your most precious asset. And yet, you're probably wa...

How to Improve Sales Conversations with Mark Cox

30 Mar 2017

Contributed by Lukas

Do you think "sales" is a dirty word? Does the thought of having to sell make you want to curl up into a ball and hide in the corner? Many professi...

9 Tips to Close More Deals from Anthony Iannarino

29 Mar 2017

Contributed by Lukas

Do you dream of becoming an all star closer? Do you wish you could walk into a new business meeting and walk out with a deal every single time? Wel...

4 Ways to Open More Sales Conversations

28 Mar 2017

Contributed by Lukas

Whenever I ask someone what their biggest sales challenge is, the answer inevitably comes back to something like "I can't seem to close enough deals" ...

Why You Must Adopt a “Selling Mindset”

28 Mar 2017

Contributed by Lukas

Not getting the results you want out of your business? Chances are you have a sales problem. No matter what stage your firm is at, there are always...

3 Steps to Tell Your Brand’s Story

24 Mar 2017

Contributed by Lukas

Grab the entire series on branding at forecast.fm/brand Let’s assume you’ve got your brand image all lined up. You know exactly how you ...

How to Make Your Brand Stand Out

23 Mar 2017

Contributed by Lukas

Grab the entire series on branding at forecast.fm/brand Do you look and sound the same as all your competitors? There’s an easy way to find out....

Why Feelings Matter More than Facts

20 Mar 2017

Contributed by Lukas

Grab the entire series on branding at forecast.fm/brand What the heck is a “brand” anyways? Ask three different people and you’ll g...

5 Steps to Get Started With Content

17 Mar 2017

Contributed by Lukas

If you’ve decided to give content marketing a try, I have good news and bad news for you. The good news is it’s never been easier to get started. ...

A Tale of Two Professional Services Firms

15 Mar 2017

Contributed by Lukas

Make no mistake. Content marketing is a LOT of work. You’re busy enough trying to balance the many demands of running a professional services firm. ...

How to Create Marketing People Actually Want

13 Mar 2017

Contributed by Lukas

Unless you’ve been living under a rock for the past few years, you’ve probably heard the term content marketing before. Even if you haven’t hear...

Use This Simple Formula to Write Your Value Proposition

10 Mar 2017

Contributed by Lukas

So you’re finally ready to put pen to paper. You’ve completed the customer profile and identified the ways your products and services create value...

How to Connect What You Do to What Buyers Want

08 Mar 2017

Contributed by Lukas

Now that you have a clear customer profile, your next step is to determine how your products and services can help buyers achieve their “gains” an...

The 3 Elements of a Customer Profile

06 Mar 2017

Contributed by Lukas

If you struggle to craft a compelling value proposition for your firm, chances are you’re doing it wrong. As we’ve discussed previously on the sho...

5 Success Disciplines for Marketing Execution

03 Mar 2017

Contributed by Lukas

Here’s the harsh truth. Most people will NOT achieve their goals. Despite the best of intentions and their best effort, they just won’t achieve wh...

How to Align Your Actions With Your Goals

01 Mar 2017

Contributed by Lukas

It’s nice to have goals. The act of setting goals along makes you much more likely to achieve them. But having goals isn’t enough. It’s far too ...

How to Set Business Goals that Stick

27 Feb 2017

Contributed by Lukas

Goal setting is a tricky exercise. For starters, most people try avoid it altogether. It’s much more fun to sit around and dream about your goals th...

The 5 Levels of Buyer Awareness

24 Feb 2017

Contributed by Lukas

This is where messaging gets messy. Up until now, we’ve talked about where powerful messages come from and how to get your clients to tell you what ...

How to Get Clients to Tell You What They Want

22 Feb 2017

Contributed by Lukas

I’m going to let you in on a little secret. There’s something that marketers and copywriters (people like me) don’t like to tell their clients (...

Where Powerful Messages Come From

20 Feb 2017

Contributed by Lukas

Here’s how most people come up with marketing messages. They sit down at their computer, fire up the keyboard, and start brainstorming “hooks”. ...

These 5 Factors Determine How Much You Can Charge

17 Dec 2016

Contributed by Lukas

The more you charge for your services, the more money you’ll make. But you can’t simply raise your prices indiscriminately. If you do that, withou...

How to Maximize the Value of Every Client

14 Dec 2016

Contributed by Lukas

Some clients are worth more than others. There are clients who stick around for the long haul… they buy from you repeatedly and happily pay your inv...

How to Unlock the Power of “Growth Leverage”

12 Dec 2016

Contributed by Lukas

What’s the first thing that comes to mind when you think about growing your firm? If you’re like most people, you probably think about attracting ...

This Simple Sentence Will Get Your Prospect’s Attention

09 Dec 2016

Contributed by Lukas

What if you could turn a stranger into an interested prospect in just one sentence? What if you could almost instantly make a new prospect curious abo...

The 7 Elements of a Billion Dollar Marketing Story

07 Dec 2016

Contributed by Lukas

Are you sending a clear message to your prospects? If your message isn’t getting through, or it’s not converting prospects into clients, chances a...