IA40 Spotlight: Cresta Co-founder and CEO Zayd Enam on Using AI to Empower People to be More Productive

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We've all struggled with call center experiences. Madrona's Ishani Ummat talks with Cresta Co-founder and CEO Zayd Enam about the unique angle Cresta takes to leverage AI to drive a better customer experience in real time. The two dive into the important topic of how AI can be used to help empower people to be more productive. we hear the story of why Zayd dropped out of his Ph.D. program to pursue launching his own company based on what he explains as the "schlep blindness" of contact centers. He also discusses the unique way he landed his first customer, which happens to be Intuit, one of the largest financial software companies in the country, and the benefits of taking a modular approach versus a full rip and replace of a customer's entire system. This episode may make you crave a Costco hot dog, but you'll have to listen to find out why!

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