Angelo Coletta discusses his bold vision for transforming e-commerce through visual customization and immersive technology. Based in Italy, Angelo explains how Zakeke enables merchants to deliver personalized, 3D, and AR-enhanced shopping experiences that bridge artisan craftsmanship with mass production. He shares insights on the evolution of visual commerce, the strategic challenges of onboarding diverse B2B customers, and his long-term plan to redefine online retail, making digital interactions as compelling as in-person experiences.Key Discussion Points:Vision & Inspiration:Predicting the shift towards personalized, immersive e-commerce experiences eight years ago.The spark to merge artisan quality with mass-market affordability.Technology & Innovation:Integrating 3D visualization, AR, and automated back-office processes.Creating a scalable platform that serves small businesses to global brands.Strategic Partnerships & Market Expansion:Building dual pricing models for small and large merchants.Leveraging global partnerships to drive adoption in various markets.Takeaways:Visual commerce is set to become the new standard in online retail.Embracing emerging technologies can redefine customer engagement.Strategic innovation and flexible pricing models drive sustainable growth.Our Sponsors:* Check out Indeed: https://indeed.com/FOUNDERSSTORY* Check out Northwest Registered Agent and use my code FOUNDERS for a great deal: https://northwestregisteredagent.com* Check out Plus500: https://plus500.com* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com
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Put more of you in your business. Go to Wix.com and do it all yourself. Hey everyone, welcome back to Founders Story. Today we have Angelo Coletta, the CEO of Zakeke. And Angelo, we were just talking about that you are in Italy, which is one of my absolute favorite places to visit. I love going there in Europe. I was just there a few months ago, had a fantastic time. But what you're doing is...
really revolutionary and I'm excited to dive in because I saw something like this about 10 years ago, but at that time it was like too soon, too new, but now I could see this becoming massive. So why don't you start off with how did you get into this industry and why this business?
Thanks for inviting me here. And what we have done is, you know, maybe eight years ago, my vision was that e-commerce space will change dramatically in the next years. So my vision is that on one side, there are customers, they want to pay more to have something that is just for them. You know, they can create, maybe they can interact, they can do something like that.
On the other side, industry in the back office finally is ready to offer like an artisan products done only for you at the same cost of mass in production in many industries. And on the other side, brands are looking for providing different experience, more immersive, with more gaming action with their brands.
So all these things together give me the idea that probably we have to create something to help merchants to offer this new kind of experience to their customers and to help them to scale and automate things. process in a back office and digitalize all their channel from the production to the final customers. And so we have started the kicking.
and we have developed this platform that enables Merchant to offer a very complex experience in the visual commerce area that I think it would be the next step of growing of e-commerce. I can imagine any e-commerce online without visual experience in the next years.
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