Founder's Story
From Teenage Dream to $60M Empire and Impact: How Peter Khoury’s Give Kindly is Redefining Charitable Giving | Ep. 146
04 Nov 2024
In this inspiring episode of Founder's Story, host Daniel Robbins interviews Peter Khoury, a successful entrepreneur and founder of Give Kindly. Peter shares his journey from a young dreamer at 13 to the head of R2B Group, valued at over $60 million. This episode delves into Peter's mission-driven approach to business and how Give Kindly aims to revolutionize charitable giving by empowering consumers to give back through everyday purchases.Key Discussion Points:Founding GiveKindly: Peter reflects on his long-standing desire to impact, which began in his teens. After years of building a successful business, he returned to Give Kindly with a renewed focus on purpose-driven work.The Founder’s Dilemma & Finding Purpose Beyond Profit: Daniel and Peter discuss many entrepreneurs' challenges—finding fulfillment beyond financial success. Peter highlights the importance of purpose and how service to others drives his happiness.Give Kindly's Mission: Give Kindly is designed to let charities focus on their mission while consumers support causes through purchases. By focusing on women’s clothing and accessories, Give Kindly allows customers to choose charities they want to support with a portion of each sale.Globalization and Expansion: Peter explains how the digital age enables companies to expand globally. With Give Kindly’s US launch set for November, Peter chose the US market for its strong community spirit and desire for impact.Entrepreneurial Challenges & Lessons Learned: Peter shares insights on overcoming hurdles in his journey with R2B Group and why persistence is crucial. His candid discussion highlights the ongoing challenges in business growth and maintaining focus on impact.Navigating the Nonprofit Sector: Peter discusses charities' complexities in generating revenue and how Give Kindly seeks to alleviate this burden. By leveraging profitable, revenue-generating businesses, he believes entrepreneurs can better support causes without the financial strain typical in nonprofit models.Noteworthy Quotes:"Success isn't just about money; it's about what we do beyond ourselves.""I believe it's a founder’s duty to create impact with the resources they’ve been given.""Entrepreneurship is like building the plane as you fly—it’s challenging, but worth every lesson."Launch Announcement:Give Kindly will officially launch in the US on November 4th, with an introductory offer of 40% off all items, allowing users to experience the platform fully. Customers can find GiveKindly at givekindly.com and on the Give Kindly app, available on Android and iOS.Connect with GiveKindly:Website: givekindly.comApp: Available on Android and iOS (search for "GiveKindly")Our Sponsors:* Check out Indeed: https://indeed.com/FOUNDERSSTORY* Check out Northwest Registered Agent and use my code FOUNDERS for a great deal: https://northwestregisteredagent.com* Check out Plus500: https://plus500.com* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com
Full Episode
Hey everyone, welcome back to Founders Story. Today we have Peter Khoury. I love what you're doing, Peter, because you are the founder of GiveKindly, and I am all about impact. It was like a few years ago for me where my journey was like, you need to focus on impact, and everything I do is all around that. I know you are super successful with your group holding company of R2B.
I think you're at a valuation of like 60-something million dollars, and this is... I believe you mentioned it's something from 24 years ago that was an idea that's coming to fruition now. Let's talk about that. Why did you launch GiveKindly right now and why are you so focused on impact?
Absolutely. Thank you so much for having me. In business in general, I've always felt it's about the why. And I believe every founder's journey kind of gets to a point where financially accrual doesn't make any more sense. There's nothing else you can buy. There's nothing else you can do. So for me, it's always been about the purpose. Why am I doing what I can do? Why am I doing what I do?
And by that, I mean, I'm striving for something every single day, but it has to be beyond myself because essentially there's nothing left to buy. It's all about how do I make a difference in this world with the gifts I've been given? The question of why now? Simply put, I've tried before.
So as you said, 24 years ago, age 13, I registered gift kindly, gave it a good shot, but obviously a 13-year-old doesn't have the tools or skills to do it. It needs to do more to have the capital. I launched it again when I was 17, 18 here in Australia. And again, didn't have the capital behind it. My budget was $4,000 and just, again, not the experience.
And now having gone off and built, you know, my own business sort of empire in Australia, I've always come back to the point of what am I doing this for? What's the purpose? And now that I've accrued what I need to accrue, I need to put all behind the mission, which is doing something beyond myself and creating a difference in this world we want to see.
I think there's this founder's dilemma. And I know there's a few different dilemmas, but the one specifically I'm thinking is happiness. It's like you go into business most of the time in the beginning because you want to make money. You want to make freedom of making unlimited money. You don't want to be held back by a job where they tell you how much to make. But then you buy what you want.
You get to travel. You get to do the things. And then you're kind of left with this dilemma of what's going to make me happy next, right? Did you ever find yourself in there? And then then what brings you happiness now?
Yes, it's a funny thing you mentioned. I remember working in the cinemas when I was a lot younger. And I'd recruit like two or three weeks for the pay packets and I had $400 in my account. And I said, I want to go buy something and I went through the shops, all by aisle, you know, department store after department store. And
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