Founder's Story
Pauline Malcolm: AI Innovation for Creators & Brands with BrandStory Architech | S2 Ep. 181
05 Mar 2025
In this episode of Founder's Story, we sit down with Pauline Malcolm—the visionary CEO of Brand Story Architech and former executive from Essence. With over 25 years of experience in digital tech, media, and marketing, Pauline shares her journey from Silicon Alley to pioneering innovative branding strategies. She explains how AI and data-driven insights are transforming the creator economy and empowering brands to forge authentic connections.Topics We Cover:• The impact of AI on brand storytelling and digital marketing• How data-driven insights can authentically match creators with brands• Strategies for building a strong personal brand beyond logos and visuals• Navigating the creator economy as a mini media company• The future of marketing in an increasingly digital landscapeKey Takeaways:💡 AI tools like social listening and content analytics are revolutionizing brand communication.💡 Authentic storytelling is about expressing a core identity, not just design elements.💡 Creators should view themselves as mini media companies to build sustainable brands.💡 Strategic partnerships and community-building are essential for long-term success.💡 Embracing digital innovation empowers both brands and creators to thrive.Resources & Mentions:• Brand Story Architech – Innovative branding and marketing solutions• Pauline Malcolm’s website – paulinemalcolm.com• AI & digital marketing tools – Enhancing storytelling and audience engagementConnect with Pauline Malcolm:📢 Website: paulinemalcolm.com📷 Instagram: https://www.instagram.com/brandstoryarchitech/Our Sponsors:* Check out Indeed: https://indeed.com/FOUNDERSSTORY* Check out Northwest Registered Agent and use my code FOUNDERS for a great deal: https://northwestregisteredagent.com* Check out Plus500: https://plus500.com* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com
Full Episode
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Hey everyone, welcome back to Founders Story. Today we have Pauline Malcolm. And Pauline, you are the CEO of Brand Story Architect. And I'm excited to dive into all things tech, AI. I mean, these are huge topics that everyone is talking about and the impacts on your business, the good things, the bad things. And we're gonna dive into all that. The future, what do you see in the future?
Before we do that though, Pauline, what was the inspiration behind wanting to start this company?
Thank you for that, Dan. And thank you for having me. So I've been in the digital tech and media landscape for close to 25 years. I'm dating myself from Silicon Alley, starting my career in New York to Silicon Valley, and also spent some time in Silicon Beach as well. So kind of did all coasts. And really, you know, through my experiences at companies like the Walt Disney
Disney company to being the chief revenue officer most recently at Essence and tripling their revenue. I was always fascinated by brand storytelling as well as working with top notch creators and influencers.
And I saw a lot of white space in the creator economy and thought that, you know, through the work that I've done in helping brands build, you know, multimillion to multibillion dollar companies through my marketing and sales efforts, wanted to do that for creators.
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