Founder's Story
Tequila, Tradition, and Triumph: How Charley Pavlosky Built Aguadios into a Collector’s Dream | S2 Ep. 152
19 Nov 2024
In this episode, Charley Pavlosky dives into his extraordinary journey into the world of rare spirits, sharing how a chance experience in Jalisco, Mexico, inspired the creation of Aguadios Tequila. From exploring tequila's rich history to crafting some of the rarest and most exquisite spirits, Charley delivers a compelling story of passion and innovation.Key Topics Discussed:The Origins of Tequila: Charley’s discovery of a family-run Jalisco operation featuring rare organic blue Weber agave with exceptional sugar content.Crafting Perfection: How Aguadios Tequila is aged in 200-year-old Japanese Mizunara oak barrels, creating a spirit that blends tradition and rarity.Tequila as a Collector's Item: The growing trend of tequila as an appreciating asset, with limited-edition bottles becoming highly sought-after investments.Overcoming Industry Challenges: The hurdles of navigating legal and logistical processes across Mexico, the U.S., and Japan to bring a premium product to market.The Celebrity Influence: The role of high-profile celebrity tequilas in popularizing the spirit, while Aguadios focuses on authenticity and exclusivity.The Role of Humor: Charley’s background in comedy, working with legends like Robin Williams and Richard Pryor, and how humor has been a guiding force in overcoming challenges.Takeaways:Tequila is not just a drink; it’s a vessel for storytelling, tradition, and shared human experiences.Scarcity and authenticity make rare spirits like Aguadios Tequila truly remarkable.Perseverance, humor, and passion are essential to navigating challenges and achieving success.Connect with Charley Pavlosky:Trending Spirits Inc.AguadiosVisit these websites to explore Charley’s story, purchase limited-edition bottles, and inquire about private tastings or events.Our Sponsors:* Check out Indeed: https://indeed.com/FOUNDERSSTORY* Check out Northwest Registered Agent and use my code FOUNDERS for a great deal: https://northwestregisteredagent.com* Check out Plus500: https://plus500.com* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com
Full Episode
Hey everyone, welcome back to Founders Story. Today we have Charlie Pawlowski. And Charlie, you are the founder and CEO of Trending Spirits and Aguadillos Tequila, which tequila to me is very fascinating. I remember going to this special tasting in Cabo a few years ago, and they were really teaching us all about the history of tequila. It's very intricate.
So I'd love to learn from you, what is the origins or the interesting facts about tequila that brought you into the industry, and why are you really deciding to go all in?
That's a great question, Daniel. Thank you. It happened by accident, like a lot of great things in life. I had made many journeys to Mexico throughout the 80s and 90s at the behest of family and friends who I had down there who asked me to come and travel to their location they were living in, spend time with them.
And one particular friend of mine in Los Angeles at the time had a family down in Jalisco, and he asked me to go visit them while I was hiking around the local region. And one day I hiked up the side of this volcano called Volcanda Tequila, outside of the town of Tequila. And it turns out it's an ancient volcano, had been dormant for 220,000 years.
Halfway up the slope, I happened upon a ranchero, which was my friend's family. And they welcomed me in, had a meal with them. And when I left for the rest of my journey, they gave me a bottle with a cork in it and said, take this with you. So I took that back to Los Angeles and I had never tasted anything so amazing in my life.
And it was tequila made the old fashioned way through family methods that went back to this family settled this land in 1835. And it turns out that they had the rarest blue Weber agave in all of Mexico, organic, and had the highest Brix content of any agave anywhere. The usual Brix content, which is a sugar content in the plant, is about 27 for all your premium tequilas.
Their bricks content was 53, which is almost double. And they had been making their own tequila for many years. And that sort of started me on this journey of rare, unique, unbelievable spirits that were unlike any of the run-of-the-mill tequilas.
So what do you think in terms of the reception around when you talk to people about the rarity and people, are they open to like, oh, I want to try something that's more rare? Do people not care so much about it because they think, you know, tequila is tequila? What are you finding in terms of what are people saying when you tell them the story?
Depends upon who you talk to. The one thing I hear all the time is, oh, I had an experience with tequila in college and I drank too much and I got sick. I know that they were drinking, you know, some Blanco cheap tequila that they got, you know, in college. We all drank cheap booze in college.
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