Franchise Rocket Fuel | FRANX

S2 E21: Case Closed: How to Solve a Franchise Murder Mystery

11 Jul 2022

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"Would you buy this franchise again?" Sir Prospect asks. "Um, maybe," Madam Franchisee says. And just like that, the murder of Bob's Bagels -- once noted as the fastest growing franchise east of the Mississippi -- has begun. Now, for the most part Bob's Bagels was not a bad franchise. Point of differentiation -- bagels that didn't have the hole in it. Unit Level Economics -- category leader. Cost to get in? Reasonable. But when Madam Franchisee was not happy with the support she got when Cathy's Coffee (that also sold bagels) opened down the block, Madam was not happy. And, was willing to tell others. So, what do you do when validation starts heading south? You hire Detective Franchise. At your next meeting, talk about how negative and positive validation can help/hurt the bottom lines of all franchisees. Do surveys to ensure you have a pulse on your brand’s mood. Build great stories/content/video around those who scream from the rooftops. Listen, listen, listen. Understand what is at the root of the problems that are creating noise. Try to solve those problems. Celebrate your achievements with awesome PR. Validation can be a brand killer (or murderer). You are in control of what happens next. CREATE YOUR FREE FRANX PROFILE: https://franxlaunch.com/ SUBSCRIBE to our Channel: https://www.youtube.com/channel/UC9JuzJQGcBr5cw26trxM7BA?sub_confirmation=1 JOIN Franchise Growth Mastermind Community: https://www.facebook.com/groups/1464519290241259

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

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Franchise Rocket Fuel | FRANX

S2 E21: Case Closed: How to Solve a Franchise Murder Mystery

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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