Free Spirits: Insights on Functional Beverages

Julie Rhodes on Building Kick Fizz, Sessionable Beverages, and Educating the Modern Consumer

11 Aug 2025

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In this episode of the Free Spirits Podcast, Lars Miller and David Gonzalez sit down with Julie Rhodes, founder of Kick Fizz and longtime beverage industry consultant, to explore what it takes to launch a differentiated brand in today’s crowded adult beverage space.Julie shares why Kick Fizz focuses on low-dose, sessionable beverages that give consumers more control over their experience, and how she’s approaching the market with an online-first strategy before expanding into retail. From designing for multiple drinking occasions to creating products that are “fun without the fear,” Julie explains how Kick Fizz is carving out space in the functional beverages and beverage industry landscape.You’ll hear:Why dose perception is subjective—and why options matterThe role of education in helping consumers navigate cannabinoids and functional ingredientsLessons from moving from consultant to beverage operatorHow to clearly define your differentiators and target audiences in the beverage businessThe product roadmap for Kick Fizz, from day-and-night formats to new occasion-based releasesWhether you’re in the beverage business, tracking functional beverage trends, or looking to build your own brand, this conversation offers actionable insights on standing out, staying consumer-focused, and growing with intention.#beverage #beverageindustry #functionalbeverages #adultbeverages #beveragebusiness

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

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Free Spirits: Insights on Functional Beverages

Julie Rhodes on Building Kick Fizz, Sessionable Beverages, and Educating the Modern Consumer

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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