People First: Gaby Israel Grinberg on Starting a Business with Her Husband, the Importance of Valuing Relationships, and Changing Business Norms

Gaby Israel Grinberg is the Founder and Chief Experience Officer at Proofpoint Marketing, which she started alongside her husband Mike, following the premature birth of their daughter Lana, as a way to build a People-First company that met their needs, both financially and professionally. Proofpoint Marketing helps you acquire the right customers by building relationships at scale. Build trust and influence buying decisions by creating and distributing content that informs, educates, entertains, and inspires the right customers, in channels, they are actively engaged in. This is achieved with Proofpoint Marketing’s proven Relationship Velocity™ Framework, executed with a precise mix of strategy, demand generation, content development, and paid media.10:21 – Gaby on starting a business with her husband16:23 – Addressing awkwardness when offboarding clients25:04 – Gaby describes the principles at the core of her business27:30 – Developing future leaders29:41 – Creating a healthy business culture36:43 – Gaby on why her employees are her best investment41:57 – Lean into your support systemsLinks:Proofpoint websitehttps://proofpoint.marketing/LinkedInhttps://www.linkedin.com/in/gabriellaisrael/The Master Marketer Showhttps://proofpoint.marketing/podcast/The No B.S. Small Business Book by Casey Grahamhttps://www.amazon.com/No-B-S-Small-Business-Book/dp/1544524064?refI'd love to help you grow your freelance business! CLICK HERE to set up a zoom call.Take control of your finances and figure out exactly what you need to earn with The Money Mapper. ~This podcast explores the journey to financial freedom through freelancing, remote work, and having an online business, tackling challenges like imposter syndrome and burnout, while promoting a growth mindset, confidence, and the ambition to build a remote career with better work life balance, time management, and productivity, all through intentional mindset shifts, personal development, and learning to work smarter, especially when working from home or navigating a career change.~

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