Full-Funnel B2B Marketing Show

Episode 43. Stand out in the sea of sameness: 5 essential competencies for marketers with Stacey And Simon

03 Feb 2021

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Never miss a new episode: https://sendfox.com/lp/mnyll3How can marketers help their companies stand out in the sea of sameness?“We discovered that everyone is telling a similar story. They’re using the same words, the same product descriptions, the same jargon, the same ‘Why us?’ story…” These are results of the research that Stacey Danheiser and Dr. Simon Kelly performed for their new book: “Stand out marketing: How to differentiate your organisation a sea of sameness”. When every company sounds the same, customers end up confused about why to choose your product / solution over another and they often just choose the cheapest option. Instead of tackling this root problem, companies just keep doing more… More advertising, more social media, more content, more cold calls...But how can marketers help their companies overcome this? It turns out, ‘copycat marketing’ is completely avoidable. Tune in to learn about the 5 key competencies that you and your team need to develop in order to help your organization stand out, add more value to customers and uplevel your career. Learn more about their book at: https://www.shakemktg.com/standoutmarketingConnect to Stacey And Simon on LinkedIn: https://www.linkedin.com/in/staceydanheiser/https://www.linkedin.com/in/dr-simon-kelly-b858aa/

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

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Full-Funnel B2B Marketing Show

Episode 43. Stand out in the sea of sameness: 5 essential competencies for marketers with Stacey And Simon

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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