Episode 85: How to build and scale an ABM strategy and functions with Corrina Owens

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Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnelJoin me and Corrina Owens, Senior ABM Manager @Gong talking about building and scaling ABM in B2B tech companies.We'll cover:- How to embed ABM into daily marketing operations: Gong's example- How to scale ABM without significantly increasing the marketing budget- How to build ABM team: roles & functions- How to measure ABM successGong's most successful ABM campaignsCorrina on Linkedin: https://www.linkedin.com/in/corrina-owens/RESOURCESOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/Join our community for B2B marketers - The Trenches: https://sendfox.com/trenchesUpcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blog

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