What’s Holding Back 98% of Women Founders from $1M Revenue? ft. Nomiki Petrolla
episode
Funds and Founders: Untold Journeys Behind Their Breakthroughs
57 min
1 speaker
8 chapters
transcribed 7 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main focus of the episode and who is the guest?
There's fourteen million women led businesses in the US. Only two percent of them hit a million dollars in revenue. That to me is actually a more important only point five percent of businesses are renter back. I call that the access gap because if you prove that you can do it and not just have an idea, a paper napking idea that Silicon Valley like You know, you just write it on act and I'll fund you.
Why do women founders face a business fundamentals skill gap?
That doesn't happen for us when I hit six figures in six months. I'm in the car, I started crying, and I'm like, I know this is so much bigger than me. I just crossed eleven K MRR. All organic. I use TikTok, LinkedIn, Instagram to find my leads, um, to build networking. But what I'm building is actually date like really about data distribution to help women get to a million dollars faster. So it's a very
How did Nomiki turn the idea for Theanna into her first paying customers?
personalized platform based on your goals and it it pushes you.
If someone listening to this, a woman wants to start their own business, what are the top two or three things that they should focus on to help them get started? Hey guys, welcome back to Funds and Founders. I like asking guests when we kick off that for anyone who's listening to you for the first time today, how do you introduce yourself and what do you want people to know about yourself?
Hi, what's up Bobby? Um, I'm Nomkey, the founder of Theana, a tech platform exclusively for women tech founders going from zero to a million.
What metrics and KPIs drive Theanna’s growth strategy?
I'm a mom, a wife, I have four little babies, and I live in Columbus, Ohio.
There's some stats out there that only two percent of VC money goes to women. My understanding of what you're trying to build with Tiana is you're trying to empower women to build businesses, build entrepreneurship, sort of get guidance, understand that they could own their own future. I don't know if that's the right phrasing, but that's what came to mind. I
actually love that. Yeah.
Wanted to ask what pushed you to build this platform? What was the spark? What was the sort of defining moment of like, okay, I need to go do this, or maybe there's something you're not seeing in the space.
What is the six‑step founder framework and which step is most often skipped?
And what what what prompted you to start this?
So you said that two percent of venture capital goes to women and everyone knows that stat. But what people don't pay attention to and I think is actually a more important stat is two percent of women hit a million dollars in revenue. Only two percent. That's wild to me. 2%
of the 2%? Or like 2% of just any women?
Which productivity tools and systems give Nomiki the most focus hours each week?
Statistics, only 2% of women-led businesses. There's 14 million women-led businesses in the US. Only 2% of them hit a million dollars in revenue. Okay. That to me is actually a more important stat than the 2% of venture capital, which obviously is very important. But only 0.5% of businesses are venture-backed. So what I like to focus on and why I started Thaana was prior to that I had an accelerator that taught women how to build. product, how to be like own their own business and what they're trying to create, rather than diluting themselves, bringing on a CTO or a co-founder to build it for them. I wanted to empower women to be their own expert, to actually understand how technology worked. And when I created this accelerator, what I learned was that
Beyond funding, what hidden barrier slows women founders the most?
Women were diluting themselves. They were spending tens of thousands, if not hundreds of thousands of dollars on bringing someone outside in to own the product vision. Which I think in general, if you're going to be successful in leading a tech company, you have to know the product better than anybody. And You I like for me, I outsource, but I do all the product requirements. I do all the design. I'm making all the strategic decisions. You need to do that in order to be successful because you'll see things ahead of the time, right? So back to what I why I started Thaiana was when I created this accelerator. It happened to perform really well. I had women actually launch, earn their first paying customers, get insane partnerships, win pitch competitions.
And small plug, today I'm actually investing 5k of my own cash into my first pitch competition for five women that reached finalists from that accelerator.
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Chapters
8 chapters
1
What is the main focus of the episode and who is the guest?
0:00–0:20
2
Why do women founders face a business fundamentals skill gap?
0:20–0:44
3
How did Nomiki turn the idea for Theanna into her first paying customers?
0:44–1:17
4
What metrics and KPIs drive Theanna’s growth strategy?
1:17–1:53
5
What is the six‑step founder framework and which step is most often skipped?
1:53–2:14
6
Which productivity tools and systems give Nomiki the most focus hours each week?
2:14–3:00
7
Beyond funding, what hidden barrier slows women founders the most?
3:00–3:55
8
What’s the first validation step for someone with an idea in their notes app?
3:55–56:53
Speakers
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