Funky (B2B) Marketing

How To Conduct Customer Research (And Set Up The Foundation For The Future Success)

09 Jun 2022

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Description

Do you know your customers? Like really really know them? Most businesses say they do, but the truth is they only THINK they do. The difference between THINKING you know your customers and actually KNOWING your customers can be the difference between a thriving business and one that just gets by. Think about it this way – if you really know your customers, you would be able to anticipate their needs and wants. You’d know what they like and don’t like. You’d know what makes them tick and what turns them off. You’d be able to give them what they want, when they want it, and how they want it. And you’d be able to market to them in a way that resonates. But most businesses don’t operate this way. They think they know their customers, but they really don’t. And that’s a problem. So how to actually get to know your customers? Well, in today's episode of the Funky Marketing Show, we'll be discussing just that. We are joined by Ryan Paul Gibson, the Founder of Content lift, a B2B marketing company that helps businesses research and understand their customers better. Ryan is in marketing for over 20 years and the reason why he even got into the marketing industry was that he was really curious about how and why customers buy. Now, he's on a mission to help businesses understand their customers better so they can create content, products, and services that their customers actually want and need. And, in this episode, he's going to show us exactly how to do that. Overview of what we talked about: 0:00 - Intro 3:12 - Ryan Paul's background story 8:32 - Sales and customers success are the ends of customers' journey 9:52 - The importance of understanding your customers and how they think 14:12 - Stop working from the end 17:16 - Customers' journey has changed a lot in the last few years 22:02 - How building the relationship with customers works 25:27 - Gathering information about your buyers 28:48 - Understanding the customers for better budget allocation 33:08 - What happens when the founder is the pipeline of the company 35:15 - Why interviews about your services are important 39:16 - Companies that don't know in which category to market 41:15 - Figuring out which piece of the buying journey is missing 45:08 - How to extract the right information from an interviews 49:10 - Take action on your mistakes 51:18 - How B2B companies buy 56:04 - B2B models constantly change and companies need to adapt fast 57:54 - Outro Find more about Ryan: https://www.linkedin.com/in/ryan-paul-gibson/ https://www.contentlift.io/ Enjoy! --------------------------------------------------------------------------------------------------- Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple:https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultation! Let’s talk and see how we can make your business GROW! #b2bmarketing #customers #marketresearch #funkymarketing

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

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10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

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Funky (B2B) Marketing

How To Conduct Customer Research (And Set Up The Foundation For The Future Success)

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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