Funky (B2B) Marketing

How to Gain Credibility: What Your CEO Really Wants From Marketing - Stacey Danheiser

25 Apr 2022

Audio

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One big difference between B2C and B2B is that in B2C, usually there's a big budget and you don't have to fight to secure one, and there is respect for the marketing team and marketing department for the value they are bringing to the business. In B2B, that's not always the case. There's a lot of pressure to deliver results, there's often more skepticism about the role marketing can play in driving business results and the respect for marketing's contribution isn't always there. That's why we called Stacey Danheiser, Founder and CMO of SHAKE Marketing, to hope on a Funky Marketing show and talk to us about what CEOs really want from marketing. Stacey has plenty of experience in the B2B tech space, and she will share with us how to gain credibility as a marketer and prove your worth to the business. She will also share with us 5 competencies that every marketer should master if they want to be successful in a B2B setting and some great advice for getting to know your audience. So, if you're a B2B marketer looking to up your game and gain some credibility with the business, this episode is for you! Tune in now and level up your marketing skills! Overview of what we talked about: 0:00 - Intro 2:21 - Building a community 4:06 - Stacey sharing her story 8:10 - Things today's marketer needs to master to stand out 11:34 - Does the vision has something to do with choosing the next CEO 13:37 - Competencies great marketers have 18:15 - Trying before buying 19:54 - Evaluating data and understanding the customer value 22:38 - Why the story, culture and purpose of the company matters 23:58 - One big difference between B2C and B2B marketing 27:19 - Three things marketers could be doing to improve their credibility 30:11 - “What do you think is my job” 31:37 - Know your customer 35:56 - There are lots of ways to do an "interview" with the customers 38:13 - Mistake B2B companies make with the value proposition 40:03 - Message for the Funky Marketing audience 43:55 - Outro Find more about Stacey: https://www.linkedin.com/in/staceydanheiser -------------------------------------------------------------------------------------- Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

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12:00H | 21 DIC 2025 | Fin de Semana

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10:00H | 21 DIC 2025 | Fin de Semana

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13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

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12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

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Funky (B2B) Marketing

How to Gain Credibility: What Your CEO Really Wants From Marketing - Stacey Danheiser

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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