Future Demand
Activity Overview
Episode publication activity over the past year
Episodes
Foreword
19 Jul 2022
Contributed by Lukas
Foreword: This is a book for the founders and leadership teams of start-up and scale-up companies
Chapter 1
19 Jul 2022
Contributed by Lukas
Chapter 1: How to prevent your rocket falling from the sky
Chapter 2
19 Jul 2022
Contributed by Lukas
Chapter 2: The hard business case for brand
Chapter 3
19 Jul 2022
Contributed by Lukas
Chapter 3: What is a brand?
Chapter 4
19 Jul 2022
Contributed by Lukas
Chapter 4: The commercial power of emotional connection
Chapter 5
19 Jul 2022
Contributed by Lukas
Chapter 5: How to design a great brand
Chapter 6
19 Jul 2022
Contributed by Lukas
Chapter 6: Brand-building at different life stages
Chapter 7
19 Jul 2022
Contributed by Lukas
Chapter 7: How to build a great brand
Afterword
19 Jul 2022
Contributed by Lukas
Afterword