Future of Consumer Marketing

Entering Untapped D2C Categories With Zero Experience

22 Oct 2025

Audio

Description

In this episode of The Future of Marketing, host Andres Figueira interviews Samuel Goodman, Co-Founder of Cheeky, a sleep and wellness company disrupting the dental care industry. Cheeky pioneered the direct-to-consumer night guard market by leveraging 3D printing technology to create custom dental devices at a fraction of traditional dentist prices—turning what was an $800-1,000 purchase into an affordable subscription service. Starting with zero dental industry knowledge and a cheap 3D printer purchased at a convention, the three co-founders have scaled to a seven-plus figure business serving hundreds of thousands of customers while maintaining a lean team of just four people in-house, supported by specialized external agencies. Topics Discussed: Entering and dominating an untapped D2C market with no industry background Scaling a hardware subscription business with 3D printing technology Building credibility through dentist partnerships in a trust-heavy category Navigating the evolution of Meta advertising from 2018 to today Managing 2-3x increases in customer acquisition costs while maintaining profitability Expanding from D2C to major retail (Walmart) and dealing with legacy brand competition Operating a seven-figure business with a four-person core team plus external agencies Using direct mail marketing for customer retention and reactivation Leveraging AI for operations and finance while keeping creative production human

Transcription

This episode hasn't been transcribed yet

Help us prioritize this episode for transcription by upvoting it.

0 upvotes

🗳️ Sign in to Upvote

Popular episodes get transcribed faster

Other recent transcribed episodes

Transcribed and ready to explore now

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

Comments

There are no comments yet.

Please log in to write the first comment.

Report any issue

Future of Consumer Marketing

Entering Untapped D2C Categories With Zero Experience

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

Sign in to Audioscrape

Share this moment