Future of Consumer Marketing
Episodes
Why Free-to-Play Marketing Failed for Real Money Gaming
26 Sep 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Nancy MacIntyre, CEO of WorldWinner, a 25-year-old skill gaming p...
Real Patients Beat Models: Authentic Marketing That Converts
26 Sep 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Jack Jia, founder and CEO of Musely, the largest teledermatology ...
From 5-Minute Sessions to 10-Year Player Loyalty
19 Sep 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Ada Mockute Jaime, Chief Marketing Officer at Nordcurrent, a 23-y...
Why Basket Refuses Advertiser Revenue for User Trust
19 Sep 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Lex Deak, co-founder and CEO of Basket, an AI shopping agent that...
Geosplitting: How Delivery Hero Measures True Ad Impact
19 Sep 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Shayanta Paul, Director of Performance Marketing at Delivery Hero, o...
Physical Brand Touchpoints Win in AI-Saturated Markets
12 Sep 2025
Contributed by Lukas
In this episode of The Future of Marketing, host Andres Figueira speaks with Milda Bayer, VP of Marketing and GTM at Lepaya, a people development comp...
How Curated Co-Retail Creates Cross-Brand Synergies
11 Sep 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Tobias Tanner, Founder of Le Magasin, a co-retail platform revolu...
Interactive Streaming: 10x More Brand Touchpoints Than TV Ads
11 Sep 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Alexei Bezzubov, Chief Marketing Officer at FISSURE.pro. FISSURE ...
How Misfits Market Turned "Ugly" Food Into Premium Brand
11 Sep 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Holly Eagleson, Senior Vice President of Brand Marketing at Misfi...
How SURI Cracked High-Consideration Consumer Marketing
09 Sep 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Mark Rushmore, Co-Founder of SURI (Sustainable Rituals). SURI is dis...
Building Communities That Sell: GUURU's Curation Method
05 Sep 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Tonio Meier, CEO and Co-Founder of GUURU. GUURU is transforming t...
Two Ingredients, 85K Stores: Why Less Became More for Growth
05 Sep 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Elizabeth Pigg, Chief Communications Officer at That's it. That's...
Bilingual Strategy: Double Language, Triple Engagement
05 Sep 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Susie Jaramillo, Co-founder and CEO of Encantos, an award-winning...
From Hype to Data: Marketing Crypto to Non-Crypto Audiences
04 Sep 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Brett Li, VP of Marketing at Flipside. Flipside is an AI blockcha...
Why This Fintech CEO Hid Cash in the Norwegian Woods
03 Sep 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Alf Gunnar Andersen, CEO & Founder of Horde, an intelligent p...
1.2M Bikes Sold: Brompton's Superfan Community Strategy
03 Sep 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Chris Willingham, Global Marketing Director at Brompton Bicycle. Bro...
Why Model Performance Beats Features: Collov AI's Growth Playbook
02 Sep 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Xiao Zhang, Co-founder and CEO of Collov AI, a spatial AI platfor...
From Corporate Brands to Franchisees: ResQ's Targeting Strategy
27 Aug 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Kareem Azees, Head of Marketing at ResQ, the facilities managemen...
How Newton Baby Beats Legacy Brands with Digital-First Strategy
22 Aug 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Aaron Zagha, Chief Marketing Officer at Newton Baby, a company re...
From Music App to E-commerce: Scaling Attention-Based Marketing
22 Aug 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Gilbert Corrales, CEO and Co-Founder of Leaf. Leaf has evolved fr...
Why Therabody Completely Redesigned Their Packaging
21 Aug 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews John Solomon, CMO of Therabody. Therabody has transformed from a si...
5 Revenue Channels: How agood company Restructured Marketing
21 Aug 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Henrik Jonsson, CEO of agood company. Henrik shares the brutal reali...
Investor vs Founder Instinct: When to Ignore Board Advice
21 Aug 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Matthew Kelly, Founder of Spacegoods, a functional beverage brand th...
Inc 5000 Five Years Running: The Purity Coffee Playbook
21 Aug 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Andrew Salisbury, founder and CEO of Purity Coffee. After selling h...
Selling Memories, Not Merchandise: Parks Project Strategy
19 Aug 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Taryn Olsen, Director of Brand Marketing and Strategic Partnerships...
From Restaurant Closure to 1,600 Retail Doors in 3 Years
19 Aug 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Khalil Khamis, CEO of Crafty Ramen. When COVID-19 forced restaurant...
How Endy Flipped Sleep Marketing to Focus on Mornings
19 Aug 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Julia Cooper, Vice President of Brand and Marketing at Endy. Endy...
Natural Products: Breaking the "Doesn't Work" Barrier
13 Aug 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Philip Freeman, CEO and founder of Murphy's Naturals, a nationall...
How Numan Built Brand Awareness on Startup Budgets
13 Aug 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews James Kennedy, Brand & Marketing Director at Numan. Numan has tr...
From Pills to Apps: Digital Therapeutics Go-to-Market
12 Aug 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Dominik Burziwoda, CEO & Founder of Perfood. Perfood develops di...
One Marketing Team Scaling €25M D2C Without Burnout
08 Aug 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Jacob Westerberg, Co-Founder of JUNIPER, a Swedish direct-to-consume...
Why 95% of Retail Inventory Is Invisible to Consumers
06 Aug 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Nick Brackenbury, Co-founder and CEO of NearSt. NearSt is revolut...
How Deeannah Seymour is Making a Taboo Topic Mainstream
05 Aug 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Deeannah Seymour, CEO and Co-Founder of pH-D Feminine Health. After...
How Human-Sounding Emails Beat Branded Ones by 40%
01 Aug 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Ferran Belmonte, VP of Growth Marketing at June. June is revoluti...
Facebook Ad Limits Are Crushing Growth (Here's the Fix)
29 Jul 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Daricus Releford, CEO and Co-Founder of StoreCash. StoreCash is dis...
Why User-Generated Content Crushes Polished Ads
29 Jul 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Hannah Keyser, Vice President of Marketing at Scenthound. Scenthoun...
Julia Lirio's Playbook for Managing 35 Marketers Globally
25 Jul 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Julia Lirio, Marketing Director at roadsurfer. roadsurfer is transfo...
How 700K Users Found HyperJar Through Word-of-Mouth, Not Ads
22 Jul 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Mat Megens, Founder of HyperJar. HyperJar is transforming how consum...
Why 95% Algorithmic Placement Will Kill Traditional Marketing
18 Jul 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Nelly Voukaki, Co-Founder and Chief Customer Officer at Looper Insig...
Steven Sashen's Guerrilla Marketing Campaign: 50K Bookmarks in Bookstores
14 Jul 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Steven Sashen, founder and Chief Barefoot Officer of Xero Shoes. St...
Inside the Mission Behind the Kenetik Brand (With Peter Bayne)
14 Jul 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Peter Bayne, co-founder and COO of Kenetik. Kenetik is revolutioniz...
Marketplace to Subscription: Matt Ovenden's Playbook Shift
04 Jul 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Matt Ovenden, serial entrepreneur and founder of The Wine Engine and...
Platform Risk: When Facebook Killed 4Ocean's Growth Overnight
26 Jun 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Alex Schulze, CEO and Co-Founder of 4ocean. Born from a surf trip t...
1,000 Walmart Stores: The Retail Launch Strategy That Worked
26 Jun 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Terri Rockovich, Co-founder and CEO of Jinx. After scaling Casper's...
Scaling a 50-Person Marketing Team — Patrick Buchanan [Lulus]
26 Jun 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Patrick Buchanan, Senior Vice President of Marketing at Lulus. Patr...
Can You Really Measure All Marketing? Jacqueline Parisi [Elektra Health]
26 Jun 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Jacqueline Parisi, Head of Marketing at Elektra Health. Elektra Hea...
How Smol's CMO Turned Hidden Products Into Display Assets
26 Jun 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Hilary Strong, CMO of smol, the UK-based challenger brand disrupting...
How Vivobarefoot Built $120M Challenging Big Shoe
25 Jun 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Galahad Clark, founder and CEO of Vivobarefoot. Clark is leading a r...
How Nick's Built Brand vs Performance Marketing Balance
25 Jun 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Stefan Lagerqvist, Group CEO of Nick's, a Swedish food tech company ...
Why Sauna House Rejected Wellness Bros for Working Moms
12 Jun 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Brett interviews Gavin Jocius, Chief Digital & Marketing Officer of SAUNA HOUSE®. SAUNA...
Why Ad Campaign "Wear-Out" Is Killing Your Brand Growth
12 Jun 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Andrew Thomas, VP of Marketing at Archer Meat Snacks. Andrew shares...
15M Tickets = AI Pricing That Actually Works at TicketCo
30 May 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Carl-Erik Michalsen Moberg, CEO and Co-Founder of TicketCo. TicketCo...
The Anti-Pandering Playbook: How Shed Avoids Marketing Clichés
23 May 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Lance Dobson, Senior Director of Marketing and Analytics at Shed. F...
How Every® Doubled Retention by Going Subscription-Only
23 May 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Casimir Rob, Founder and Managing Director of every®, a plant-based...
Growth Loops vs. Funnels: Popsa's $1M Revenue Per Employee
23 May 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Nathan Levi, CMO at Popsa, a mobile-first "memory curation platform"...
How Bobbie Built a Brand Loved by Moms (and Dads) w/ Kim Chappell
22 May 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, Brett Stapper speaks with Kim Chappell, Chief Brand Officer at Bobbie. As the first new infant fo...
Luxury D2C Growth: Why Carlisle "Dokk" Knight Rejected Standard Fulfillment
21 May 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, Brett Stapper interviews Carlisle “Dokk” Knight, co-founder and COO of Pura Cashmere, a luxur...
Marketing the Feeling, Not the Product: Feast & Fettle's Playbook
16 May 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, Brett Stapper interviews Alon Rivel, CMO of Feast & Fettle, a meal delivery service focused o...
From Shark Tank Chaos to 4,000% Growth: Swimply's PR Playbook
15 May 2025
Contributed by Lukas
In this episode of The Future Consumer of Marketing, host Brett Stapper interviews Bunim Laskin, Founder and CEO of Swimply. Swimply has revolutionize...
Reimagining Marketing Teams for AI: João Janes' 4-Part Model
15 May 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, Brett Stapper interviews João Janes, Global VP of Marketing at Habyt. Habyt is disrupting the ho...
How Spot & Tango Achieved Profitability While Many D2C Brands Struggle
14 May 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Russell Breuer, Founder and CEO of Spot & Tango. What started a...
Beyond Metrics: Rethinking Creator Partnerships with Beacons
09 May 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Kaitlin Macholz, Head of Marketing at Beacons. Beacons provides a c...
Multi-Channel Mastery: Mad Rabbit's DTC to Retail Evolution
08 May 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, Brett Stapper interviews Erin Murray, Chief Brand Officer of Mad Rabbit. Mad Rabbit is an integra...
Why Une Femme Abandoned DTC to Focus on Major Brand Partnerships
24 Apr 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Jen Pelka, Co-Founder and CEO of Une Femme Wines. Growing from a sm...
From Finland to Silicon Valley: Kristian Ranta's Consumer Health Tech Marketing Playbook
23 Apr 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Kristian Ranta, CEO and Co-Founder of Meru Health. After losing his...
Beyond Cookies: Building a Marketing System Without Tracking
23 Apr 2025
Contributed by Lukas
In this episode of The Future of Marketing, host Roman Kirsch interviews Charles Wells, CEO and Founder of HelloSelf, a mental health platform that ha...
Amy Carr: Why DTC Brands Must Escape the Promotion Addiction
11 Apr 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Amy Carr, Chief Marketing and Digital Officer at ThirdLove. With a ...
How Lick Built a £15M Paint Brand Through Supply Chain Innovation
11 Apr 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, Lucas London, Co-Founder of Lick Home, reveals how he identified a fundamental gap in the paint i...
Building for Fanatics: Hodinkee's 2.5M Monthly Visitor Strategy
11 Apr 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Adam Schoenberg, Chief Marketing and Operations Officer at Hodinkee...
Weaponizing Asset Volatility: Timeless' Retention Secret
08 Apr 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Malte Häusler, Founder and CEO of Timeless Investments. Initially b...
How Moment Built 4,000 Creator Partnerships Without Paying for Posts
04 Apr 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, Brett Stapper interviews Alec Ploof, Head of Growth at Moment. Moment began as a mobile lens manu...
The Modern Uniform: How Jaanuu Turned Medical Scrubs Fashionable
03 Apr 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Sara Abitbol, VP of Marketing at Jaanuu, a premium scrub brand revo...
From Product to Psychology: How Second Nature Reframed Weight Loss
01 Apr 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Chris Edson, CEO and Co-Founder of Second Nature, a digital behavior...
AI Content Creation: How Spread Group Cut Costs While Scaling
01 Apr 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Nora Staudt, who leads marketing for Spread Group, a €200+ million...
Brett Wigdortz: Turning Child Minders into Successful Entrepreneurs
31 Mar 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Brett Wigdortz, CEO and Founder of Tiney, a company transforming ear...
How Ida Tin Built Clue into a $60M Femtech Pioneer
31 Mar 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Ida Tin, founder of Clue, who pioneered the femtech vertical and has...
How Circle Health Turned Practitioner Content into 1M+ Reach
31 Mar 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Peter Malmqvist, Co-Founder of Circle Health. After scaling Frontier...
From MIT Project to 200,000 Customers: Sam Shames' Embr Labs Journey
28 Mar 2025
Contributed by Lukas
In this episode of The Future of Marketing, we speak with Sam Shames, Co-founder and COO of Embr Labs, the wearable thermal technology company that ha...
How Kimberly Breuer Built a Mental Health Platform with 4x Industry-Standard Engagement
24 Mar 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Kimberly Breuer, psychologist and founder of LikeMinded, which recen...
Scaling Zumper to 78M Annual Visitors w/ Anthemos Georgiades
19 Mar 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, Brett speaks with Anthemos Georgiades, CEO and founder of Zumper, a rental platform that has rais...
"We Want Fans, Not Customers": WeRoad's Tribal Marketing Success
13 Mar 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Fabio Bin, CMO of WeRoad, one of Italy's fastest-growing travel star...
From 0 to 2M Users: Fable's Creator-First Growth Story
12 Mar 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, Cory Maran shares how Fable evolved from a book club platform to a comprehensive social reading a...
From 2 Cabins to 80: Scaling a Hospitality Brand Without Sacrificing Quality
06 Mar 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Julian Trautwein, CEO and Co-Founder of Raus, a venture-backed outdo...
Inside Fissler: a 180-Year-Old Brand's Modern Marketing Playbook
13 Feb 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, our host Roman Kirsch interviews Thordt Clausen, Director of Global Marketing at Fissler, a 180-y...
GoPro's 15-Year Marketing Chief: Stories from Day Zero
06 Feb 2025
Contributed by Lukas
In this episode of The Future of Consumer Marketing, Rick Loughery, VP of Global Marketing and Communications at GoPro, shares how they built one of t...
How LAP Coffee Built a Community So Strong, Kanye West Had to Visit
19 Dec 2024
Contributed by Lukas
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Ralph Hage, Founder of LAP Coffee (Life Among People). LAP Coffee is...
FINN's Strategy for 50% Organic Traffic in a New Category
19 Dec 2024
Contributed by Lukas
In this episode of The Future of Consumer Marketing, Jan Hansen shares how FINN is transforming car ownership through their subscription model. With o...
How Levels Built a 600K Email List with 80% Open Rates
19 Dec 2024
Contributed by Lukas
In this episode of The Future of Consumer Marketing, Ben Grynol, Head of Growth at Levels, shares how they're pioneering the consumer metabolic health...