Future Proof
Episodes
Live at Cannes Lions: What’s more important, credibility or reach? with @AllThatIsShe & Whalar
18 Jun 2019
Contributed by Lukas
Today Jane Ostler speaks to influencer and content creator Dominique Davis (@AllThatIsShe) and Neil Waller, co-founder and CEO of Whalar, the influenc...
Live at Cannes Lions: Why are we still talking about brand purpose? with P&G
17 Jun 2019
Contributed by Lukas
Welcome to Future Proofing Creativity, recorded live at Cannes Lions in June 2019. This episode features Hesham Tohamy, head of P&G’s North Ameri...
26. What can advertising do about “toxic masculinity”?
09 Jun 2019
Contributed by Lukas
How can brands move beyond stereotypes? Why does it matter? And what does it look like in a world where 84 men each week are taking their own lives, ...
25. How much branding can you put in branded content?
24 May 2019
Contributed by Lukas
Branded content is absolutely everywhere… but why? What format works best, at each stage of a customer’s journey? How transparent should you be? A...
24. What is the best way to achieve business growth?
10 May 2019
Contributed by Lukas
The Initiative for Real Growth has analysed a huge range of research, including hundreds of C-suite interviews, to uncover the factors that drive sust...
23. How can brands get gender right?
26 Apr 2019
Contributed by Lukas
We talk all things gender in advertising with Angeline Martyn, Head of Private Sector Engagement at UN Women (the United Nations Entity for Gender Equ...
22. How do you name a corporate brand? with Essity
15 Apr 2019
Contributed by Lukas
What’s in a name? When you are a global company, known throughout the world for health and hygiene products including TENA, Tork, Bodyform, Libresse...
21. Future Proof LIVE: What Women Want? Panel Discussion at Saïd Business School
01 Apr 2019
Contributed by Lukas
Recorded live at Saïd Business School (Oxford University), a panel of experts talk about the What Women Want? initiative by Kantar, launched in 2018 ...
20. How does the BBC use audience data?
11 Mar 2019
Contributed by Lukas
The BBC’s public purpose is to inform, educate, entertain and bring the country together. Measuring and improving this is at the heart of the corpor...
19. Should marketers invest in AI?
01 Mar 2019
Contributed by Lukas
Yasmeen Ahmad from Teradata tells us what Artificial Intelligence (AI) actually means, and where it can be valuable for businesses – particularly fo...
BONUS: What Women Want? Exhibition Audio Tour by Kantar
25 Feb 2019
Contributed by Lukas
2018 marked the centenary of women’s suffrage in the UK. This was the beginning of a new era, when brands started to see women as consumers in their...
18. What is the business case for marketing?
15 Feb 2019
Contributed by Lukas
Despite there being so much evidence of marketing effectiveness, the industry doesn’t always promote itself and believe in its own value, says Russe...
17. Is advertising diverse enough?
30 Jan 2019
Contributed by Lukas
Advertising needs to reflect our society, says Karen Blackett OBE – UK Country Manager for WPP, Chairperson of MediaCom and race equality business c...
16. What is the future of news?
18 Jan 2019
Contributed by Lukas
The world of news is changing, from the way people consume it to how trusted certain channels are, and how the model is funded. Seth Rogin of Nucleus ...
15. Can a business be truly customer-centric?
04 Jan 2019
Contributed by Lukas
Metro Bank is a UK bank that aims to put customers and colleagues at the heart of everything they do. Their CEO Craig Donaldson tells us how they achi...
14. What is Twitter’s role in the media mix?
18 Dec 2018
Contributed by Lukas
In this episode, we explore Twitter from a research angle – how they measure success, how they are looking to improve the ‘health’ of conversati...
BONUS: How will the media landscape change in 2019?
12 Dec 2018
Contributed by Lukas
Will analytics and AI finally help marketing teams measure ROI properly? Will TV ‘die’ or become bigger than ever? Is it more important to be a re...
13. How can businesses close the narrative gap?
06 Dec 2018
Contributed by Lukas
Do you think people understand your business? Its true essence? Most companies in the UK say they are misunderstood, by customers, suppliers, society ...
12. Are brands paying enough attention to audio?
23 Nov 2018
Contributed by Lukas
Platforms like Spotify are seeing huge adoption rates, but are brands making the most of the opportunity to reach a new, captive audience through digi...
11. Future Proof LIVE: What is marketing’s role in the boardroom?
16 Nov 2018
Contributed by Lukas
What is the role of marketing in the boardroom? Should the CMO be on the board? If so, how do they get there? And how can organisations grow and nurtu...
10. What can marketers learn from the dark web?
11 Nov 2018
Contributed by Lukas
If you understand how marketing works, argues Felipe Thomaz, you can assist in dismantling markets that should not exist. That’s why Thomaz, a marke...
9. Is advertising creative enough?
26 Oct 2018
Contributed by Lukas
Is the art of advertising dead? Not quite, says writer, producer and director Paul Burke, but after 30 ‘odd’ years in the world of creating ads fo...
8. What is the future of radio?
12 Oct 2018
Contributed by Lukas
The world of radio has changed, but consumption of this medium has never been higher. Director of Folder Media and founder of the British Podcast Awar...
7. Is voice technology the next big thing?
24 Sep 2018
Contributed by Lukas
Arpapat Boonrod (Nokki), CEO for Kantar’s Insights division in Thailand, discusses her ESOMAR-award winning research into voice assistants and their...
6. Do Facebook adverts work?
05 Sep 2018
Contributed by Lukas
A huge number of businesses rely on Facebook to spread their message and boost their sales – but what metrics are really affected by Facebook ads, a...
5. What skills do marketers really need?
22 Aug 2018
Contributed by Lukas
Our guest Mark Visser (Kantar Consulting) explains how the ideal marketing professional must operate, and what marketing leaders and teams may look li...
4. Where are all the women in advertising?
20 Aug 2018
Contributed by Lukas
Only 1% of adverts show women being funny – a statistic Lynne Parker, founder and CEO of Funny Women and the HERlarious initiative, finds incredibly...
3. Can brands use technology to become more ‘human’?
30 Jul 2018
Contributed by Lukas
With voice assistants, chatbots, robots and new advances in sensory marketing, technology is beginning to feel like a friend. Dr Rhonda Hadi, Saïd Bu...
2. What does ‘trusting a brand’ actually mean?
20 Jul 2018
Contributed by Lukas
Brand trust has been conflated with data privacy issues, but surely it means more than that? Charlie Hiscocks, agency veteran and former head of commu...
1. Are social influencers worth the investment?
20 Jul 2018
Contributed by Lukas
We speak to Lucy Moon, a blogger and vlogger who works with brands regularly to promote their products and their message. She brings an insider’s pe...