Gain Traction
Episodes
From A Mall Basement to Multi-Location Tire Business
19 Jan 2022
Contributed by Lukas
Rob Eskew is the Co-founder and Co-owner of TRUE Automotive in Atlanta, Georgia. Rob has been in the repair business since 2005 — before graduating ...
Continuing Education for Tire Employees
12 Jan 2022
Contributed by Lukas
Scott Blair is the Founder of T.R.A.C.K. Auto Training & Network, which is poised to soon be the premier tire, rim, and chassis training center in...
Building a Unified Team Culture
05 Jan 2022
Contributed by Lukas
Tim Winkeler is the President and CEO of VIP Tires & Service, with 63 locations in Maine, Massachusetts, New Hampshire, and Vermont. Tim is an acc...
Attracting Customers Through Interactive Videos
29 Dec 2021
Contributed by Lukas
Patrick Egan is the Founder of SPARK Interactive. SPARK Interactive fuses the power of storytelling with the technology of professionally produced vid...
Establishing Credibility Through Social Media
22 Dec 2021
Contributed by Lukas
Duncan Alney is the Founder and CEO of Firebelly Marketing, a social media marketing agency that makes brands more likable and profitable. Duncan jugg...
Building Up the Automotive Community with Tricia Sauls of ASTA
15 Dec 2021
Contributed by Lukas
Tricia Sauls is the Executive Director of Automotive Service and Tire Alliance (ASTA). Her breadth of experience lays within the fields of data manage...
Building Better Together with Michael Chung of Auto Care Association
01 Dec 2021
Contributed by Lukas
Michael Chung is the Director of Market Intelligence at the Auto Care Association. Michael has worked in molecular biology research, environmental con...
Creating a Work Happy, Values-Based Culture with Marc Pons of Chapel Hill Tire
24 Nov 2021
Contributed by Lukas
Marc Pons is the President of Chapel Hill Tire, a multi-location tire dealer based in North Carolina. Thanks to Marc’s leadership, Chapel Hill Tire ...
Creating an Inclusive Automotive Business with Jody DeVere of AskPatty.com
17 Nov 2021
Contributed by Lukas
Jody DeVere is the Founder and CEO of AskPatty.com, a training program for automotive retailers on attracting, selling, retaining, and marketing to wo...
Acquisition for Exponential Growth with Jeffry Gardner of Sun Auto
20 Oct 2021
Contributed by Lukas
Jeffry Gardner is the Vice President of Marketing for Sun Auto Tire & Service. Jeffry came to GB Auto Service Inc., which is now rebranded to Sun ...
Expanding Your Automotive Chain with Jenn Mello of Tire Outlet
13 Oct 2021
Contributed by Lukas
Jenn Mello is the Project Manager at Tire Outlet, a 13 store chain in Jacksonville, Florida. Jenn handles social media, email marketing, website desig...
What is the Transformers Institute? Meet Their VP, Fernando Miranda
06 Oct 2021
Contributed by Lukas
Fernando Miranda is the Vice President of Transformers Institute. Transformers Institute brings together automotive shop owners to leverage each perso...
Preparing for an Exit with Dennis McCarron
29 Sep 2021
Contributed by Lukas
Dennis McCarron is a Partner at Cardinal Brokers. Cardinal Brokers offers full brokering services with a focus on the tire, service, and automotive-re...
Building a Thriving Startup with George Fandos
22 Sep 2021
Contributed by Lukas
George Fandos is the Managing Partner of The James Agency, a business consultancy that helps startups and established B2B businesses innovate and brin...
Hiring and Retaining Quality Employees with Mike Allen
15 Sep 2021
Contributed by Lukas
Mike Allen is the CEO of Carfix, a growing group of auto repair shops in North Carolina. A third-generation tire dealer, Mike grew up working in his f...
Changing the Money Conversation with Jeff Tucker
08 Sep 2021
Contributed by Lukas
Jeff Tucker is the CEO of Triple T Tire and Tapps. Jeff grew his family’s tire business from a single location specializing in tires to three full-s...
How to Take Strategic Business Risks with Jarid Lundeen
01 Sep 2021
Contributed by Lukas
Jarid Lundeen is the President of Tires Plus of North Dakota. After earning a bachelor’s degree in business administration and management, Jarid sta...
The Recipe for a Successful Website in the Tire Industry with Matt Peters of Tireweb Marketing
18 Aug 2021
Contributed by Lukas
Matt Peters is the Business Development Manager at Tireweb Marketing, a full-service agency that creates retailer and e-commerce websites, as well as ...
Developing Trust in the Automotive Industry with Tommy Gaynor of Gaynor’s Automotive
11 Aug 2021
Contributed by Lukas
Tommy Gaynor is the President and CEO of Gaynor’s Automotive, a full-service auto repair facility located in Vancouver, Washington. The business sta...
Customer Satisfaction, Franchising, and Marketing in the Auto Care Industry with Andy Fiffick of Rad Air
04 Aug 2021
Contributed by Lukas
In this episode of the Gain Traction Podcast, Mike Edge talks with President and CEO of Rad Air Complete Car Care, Andy Fiffick, about all aspects o...
Franchising in the Auto Care Industry with Bill Snow of Rad Air
19 Jul 2021
Contributed by Lukas
In this episode of the Gain Traction Podcast, Mike Edge talks with Vice President of Marketing and Franchise Development at Rad Air Complete Car Care...
Achieving Successful Sales Strategies with Dan Molloy of Molloy Sales Development Group
19 Jul 2021
Contributed by Lukas
Dan Molloy is the President and CEO of Molloy Sales Development Group, a company that teaches and implements successful strategies to achieve growth a...
Who is the Real Competition to Tire Dealers and Auto Shop Owners?
19 Jul 2021
Contributed by Lukas
Neal Maier and David Christopher are Co-founders of Tread Partners, a digital marketing agency focused on using SEO, marketing, and branding to help t...
Starting an Agency and Finding Your Niche with Neal Maier and David Christopher of Tread Partners
19 Jul 2021
Contributed by Lukas
Neal Maier and David Christopher are Co-founders of Tread Partners, a digital marketing agency focused on using SEO, marketing, and branding to help t...
How Action Gator Tire Increased Leads by Over 276.45%
17 Jun 2021
Contributed by Lukas
Neal Maier and David Christopher are Co-founders of Tread Partners, a digital marketing agency focused on marketing, strategy, and branding for tire d...