GEAR:30

Magnus Granér & Peyben on 1000 Skis & Moving the Culture Forward

21 Jul 2023

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Two years ago, a group of pro skiers, photographers, filmmakers, and friends launched 1000 Skis. They did this because they wanted to “move the culture forward,” make skis they weren’t seeing on the market, and because they just flat-out love skiing. Magnus Graner and Pär “Peyben” Hägglund were two of those founding members, and Luke Koppa sat down with them for a wide-ranging conversation that covers everything from the origins of the brand to their prototyping process; how they’ve prioritized — and acted on — sustainability from the start; the challenges and rewards of the unique ways in which they’ve been filming The Bunch’s upcoming film; why they like what’s currently happening in freesking; what they hope to see from the industry in the future, and more. We also touch on why Peyben had to break into a French villa to record this conversation…As is illustrated by their wide-ranging personal careers in the snowsports world, Magnus and Peyben are thinking a LOT about all sorts of this world’s different elements and aspects, so it was really fun to get their thoughts on a whole bunch of them.TOPICS & TIMES:Intros & 1000 Skis Background (2:35)Design Philosophy & Brand Values (6:15)Making Skis for Yourselves & for Consumers (10:23)Prototyping Process (14:14)Life Cycle Analysis & Sustainability Efforts (22:28)Why the All-Red Graphics? (34:27)The 1000 Skis Lineup (42:23)Mount Points (47:50)The Bunch & Media Recs (53:30)Current State & Future of Freesking (1:05:26)Crashes & Close Calls (1:12:18)What We’re Celebrating (1:14:55)RELATED LINKS:Become a BLISTER+ Member23/24 Blister Winter Buyer’s Guide Pre-OrderCHECK OUT OUR OTHER PODCASTS:Off The CouchBikes & Big IdeasBlister PodcastCRAFTEDHappy Hour (for Blister Members) Hosted on Acast. See acast.com/privacy for more information.

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

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GEAR:30

Magnus Granér & Peyben on 1000 Skis & Moving the Culture Forward

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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