Global Ambitions
Episodes
Agile Localization, Real Results
17 Dec 2025
Contributed by Lukas
What if shipping a new language didn’t mean months of risk, rework, and late surprises? We sit down with Senior Localization Manager at HiBob, Pavel...
AI Without the Magic Button: Practical Power for Localization and SEO
12 Dec 2025
Contributed by Lukas
The AI boom promised a magic button. What we’ve learned is far more practical and much more powerful. We sit down with Brave’s Growth Product Mana...
Automation Meets AI: Atlassian's Localization Evolution
30 Apr 2025
Contributed by Lukas
Reconnecting with Melanie Heighway, Head of Internationalization at Atlassian, offers a fascinating glimpse into how localization teams can adapt and ...
Solutions Architects: Breaking Down Complexity
19 Mar 2025
Contributed by Lukas
Solutions Architects play a critical role in breaking down complex problems in the language services industry, requiring a multidisciplinary approach ...
Transforming Challenges into Localization Success
28 Jan 2025
Contributed by Lukas
How do you tackle managing an overflowing workload with limited resources? Discover the art of balancing productivity and working smarter with Petra ...
Navigating Crypto Markets Through Localization
04 Dec 2024
Contributed by Lukas
Ever wondered how a one-person localization team can drive the success of Europe's leading crypto exchange? Meet Emma Wallerstein, Bitvavo'...
Exploring AI's Role in Modern Language Solutions
05 Nov 2024
Contributed by Lukas
How do you decide whether to trust the outputs of artificial intelligence in a world where AI is a "black box"? Join us as Eric Vogt, the ne...
Revolutionizing Terminology Management and Strategic Branding
22 Oct 2024
Contributed by Lukas
Unlock the secrets of effective terminology management with Adobe's Senior Linguistic Quality Manager, Amy Grace O'Brien. Amy reveals the j...
Adapting Localization Strategies to Market Changes
16 Jul 2024
Contributed by Lukas
How can executive support from day one transform your localization efforts? Join us as we chat with Diana Georgieva, Senior Manager of Content Locali...
The Art and Science of Spotify's Localization
13 Jun 2024
Contributed by Lukas
Join us for an enlightening conversation with Jennifer Vela-Valido, Spotify's Localization Quality Program Manager, as she reveals the secrets be...
Localization as a Cornerstone for Global Business Success
25 Apr 2024
Contributed by Lukas
Unlock the full potential of your localization team with insights from International Expansion & Growth Advisor, Kevin O'Donnell. If you&apos...
Highlighting 3 Localization Pros [Special Episode]
09 Jan 2024
Contributed by Lukas
In this special episode, Antoine Rey talks to some great talent in the localization industry who are open to new positions.Carla PinnaLinkedIn Mercede...
Facing the Future: AI and Global Hiring Ethics
19 Dec 2023
Contributed by Lukas
Unlock the potential of AI in global hiring with our guest, Matt Burney, Senior Strategic Advisor at Indeed. Throughout the episode, we ponder on AI&a...
Breaking Mental Health Stigma in the Workplace
15 Nov 2023
Contributed by Lukas
Our guest, Laura DeCook, the founder of LDC Wellbeing, shares some compelling insights into mental health education at work. Not only does she stres...
The Art of Creating Inclusive Software with Aileen Hackett
17 Oct 2023
Contributed by Lukas
Unlock the secret to creating inclusive software with Aileen Hackett, the Director of Product Management for Accessibility at ServiceNow. This enlight...
From Freelance to LSP: A Strategic Approach
26 Sep 2023
Contributed by Lukas
What does it take to navigate the language services industry? Ilona Pedersen, Localization Manager at Monta, offers a fascinating account of her jour...
Innovative Approaches to Global Expansion
12 Sep 2023
Contributed by Lukas
Get set for an insightful journey into the realm of global expansion with the Chief Growth Officer at Rebrandly, Nataly Kelly. Promising to equip you ...
Taking a Summer Break and Preparing for Season 4 of Global Ambitions
08 Aug 2023
Contributed by Lukas
We're taking a bit of a summer sabbatical. But don't worry, as the heat dies down and autumn sets in, we'll be back with Season 4 of Gl...
Tapping into the Power of Localized Data
25 Jul 2023
Contributed by Lukas
Get ready for an enlightening journey into the intricate world of localization and data measurement with Giulia Tarditi, Head of Global Experience at ...
In-context Software Localization
11 Jul 2023
Contributed by Lukas
In today's episode, we chatted with Henk Boxma, the CEO and founder of Rigi.io, who elaborates on how providing an interactive visual context can...
Optimizing Content at Microsoft
27 Jun 2023
Contributed by Lukas
Soeren Eberhardt of Microsoft joins us to share how he and his team optimize global content.
Talent Highlight [Special Episode]
06 Jun 2023
Contributed by Lukas
In this special episode, Antoine Rey talks to some great talent in the localization industry that are open to new positions. María José Salmerón Ib...
Taking Digital Products to the Global Market
23 May 2023
Contributed by Lukas
Dora Zielske talks about taking digital products global and the steps needed to have a successful international rollout.
Localization When Your Company Goes Private
09 May 2023
Contributed by Lukas
The move from public to private can be full of uncertainty. Wada'a Fahel talks about the steps she took with her team at Zendesk to connect with ...
Engaging the C-suite
25 Apr 2023
Contributed by Lukas
Sasan Banava, Senior Director of Globalization at Square shares his experience engaging the C-suite at the companies like Google and Uber to positio...
Embracing Empathy and Diversity in Leadership
11 Apr 2023
Contributed by Lukas
Empathy and diversity go hand in hand. Minette Norman joins us to talk about how to be a more empathetic leader and its effects on your organization. ...
Modernizing Global Infrastructure for Operational Software [Special German Episode]
28 Mar 2023
Contributed by Lukas
In the special German-language episode, Cathleen Beutler takes us through how her team took on modernizing the global infrastructure at Software AG. W...
Is Translation & Interpretation Higher Education Dead?
07 Mar 2023
Contributed by Lukas
Jon Ritzdorf, Sr. Manager of Global Content Solutions at Procore and Adjunct Professor at Middlebury Institute, talks about declining enrollment in tr...
Getting into the Data Services Business
21 Feb 2023
Contributed by Lukas
Data services is an area that many language service providers have expanded to but it does not quite fit into the same bucket as translation and local...
Centralizing Localization at Shopify
07 Feb 2023
Contributed by Lukas
Giulia Greco takes us through the localization centralization process at Shopify.
How Content Strategy Supports Global Expansion
24 Jan 2023
Contributed by Lukas
Jodi Shimp takes us through how she managed global content strategy at Wayfair to support global expansion.
Forming Partnerships for Better Translation
10 Jan 2023
Contributed by Lukas
We kick off this year with Katell Jentreau, a globalization leader with experience at Netflix, Box, Yahoo, and SDL. She speaks from a wealth of knowle...
Forging Your Own Path
13 Dec 2022
Contributed by Lukas
Eva Gross (formerly of Stripe) talks about starting her own consulting business to help startups develop localization programs, as well as how she coa...
Inclusive Language
29 Nov 2022
Contributed by Lukas
Mariana Rolin, Director of Quality and Creative Solutions at Chillistore introduces some of the common issues that companies face when trying to be in...
International Pay-per-click (PPC)
15 Nov 2022
Contributed by Lukas
What is International PPC, and how can you do it right? Digital Marketing Director, Sarah Presch, walks us through what we need to be looking for.
International SEO Challenges & Solutions
01 Nov 2022
Contributed by Lukas
Simon Lesser, Co-founder and CEO of Dragon Metrics, takes us through some of the biggest challenges in International SEO and how to avoid them.
Keeping Pace with the Rapid Changes in Life Science
18 Oct 2022
Contributed by Lukas
The life science industry moves fast, and localization teams need the tools and processes to keep up. Dan Koenig, Senior Strategist for Life Science a...
Localization's Time to Shine
05 Oct 2022
Contributed by Lukas
Rebecca Ray from CSA Research talks about how localization professionals can take advantage of the opportunities provided by the times.
How to ensure, capture, and measure global content effectiveness
20 Sep 2022
Contributed by Lukas
Bruno Herrmann, Executive Advisor on Globalization and Localization delves into global content effectiveness and gives practical tips on KPIs and proc...
Summer 2022
20 Jul 2022
Contributed by Lukas
We will be going on a short break for the summer. Check back with us in the fall for more episodes filled with insights from localization and go-to-ma...
In-house Localization at AppsFlyer
05 Jul 2022
Contributed by Lukas
Debora Cohen, Head of Localization at AppsFlyer talks about setting up her in-house localization team and the challenges that lead her to pursue the i...
Localization for Help Center Articles
21 Jun 2022
Contributed by Lukas
Yoko Drain of Zendesk takes us through how her team uses Machine Translation, site traffic analytics, and post-editing to empower customers and reduce...
Best Fit Machine Translation
07 Jun 2022
Contributed by Lukas
Mark Hjerpe, explains how "best fit" machine translation works and some of the successful use-cases he has seen in the industry.
The Right Mix of Copywriting and Localization
19 Apr 2022
Contributed by Lukas
Felicitas Kermarrec, Head of Copywriting and Translation at Spread Group shares how her team works to balance copywriting content specifically for som...
Thriving in Your First Localization Position
05 Apr 2022
Contributed by Lukas
Alice Desmoulins, Localization Manager, shares what she did to establish herself and her team at Alteryx when she started out as a newbie to localizat...
Global Digital Transformation in the Medical Devices World
22 Mar 2022
Contributed by Lukas
Max Mariani shares his journey of global digital transformation with Varian, a Siemens Healthineers company.
Content Creation
08 Mar 2022
Contributed by Lukas
Nataly Kelly, VP of Localization at HubSpot, talks about native Content Creation and where it might fit into your global marketing strategy.
Design-Stage Localization
22 Feb 2022
Contributed by Lukas
How early can you start the localization process? Aleksandrs Pereverzevs, product lead at Lokalise, takes us through the design stage localization wor...
Quality as a Strategy (Not a Checkbox)
15 Feb 2022
Contributed by Lukas
Anna Woodward, Founder and Managing Director of Chillistore, dives into their successful quality program and what it takes to achieve excellence.
From Reactive to Managed
08 Feb 2022
Contributed by Lukas
Eike-Marie Eiting, of the German website builder and all-in-one hosting platform, Jimdo, talks about taking localization from a reactive state to a ma...
Preparing a Business Case for Localization
25 Jan 2022
Contributed by Lukas
What are the considerations you need when writing a business case for localization? Natalia Levitina shares practical advice and steps.
Impact Localization
11 Jan 2022
Contributed by Lukas
Impact localization. What is it and why is it a good option for companies? Maiju Nurminen, Localization Manager & Strategist at what3words talks a...
Happy holidays! (2022 here we come)
17 Dec 2021
Contributed by Lukas
Happy holidays from all of us here at Global Ambitions! It has been a wonderful season and we will be back with all-new episodes in the new year.
Leading Enterprise Localization
14 Dec 2021
Contributed by Lukas
Oleksandr Pysaryuk, shares his experience joining and leading localization at Ceridian.
The Globalization Strategy Playbook
07 Dec 2021
Contributed by Lukas
Lyena Solomon, Globalization Director at ServiceNow shares highlights from the Globalization Strategy Playbook.
Globalization Strategy on the Client Side
23 Nov 2021
Contributed by Lukas
Learn from Karen Combe, retired VP of Localization at PTC about leading globalization strategy.
How to Get Started with DEI
09 Nov 2021
Contributed by Lukas
Véronique Özkaya, CEO of Argos Multilingual, gives advice on how to start addressing DEI at your organization as well as some ideas of what you can ...
App Store Optimization (ASO)
26 Oct 2021
Contributed by Lukas
Andy Andersen, International Product Growth at Tinder, talks about how he looks at App Store Optimization and growth strategy.
Marketing Localization: Examples from Japan
12 Oct 2021
Contributed by Lukas
Kazu Mori, Japan Marketing Manager at Wix discusses marketing localization with tangible examples from the Japanese market.
Language Expansion Framework
05 Oct 2021
Contributed by Lukas
David Edwards, Localization Lead at Pipedrive takes us into the framework his team developed to determine which countries to focus on for localization...
Taking Business to Japan
21 Sep 2021
Contributed by Lukas
Japan is a tier-one market with unique challenges. John Hayato Branderhorst, Senior Strategist at btrax, dives into taking business to Japan.
Connecting UX Design and Localization
06 Jul 2021
Contributed by Lukas
Adriana Grande, UX Localization Specialist at Roku shares her best tips about UX design and localization crossover.
Transforming International Go-To-Market
29 Jun 2021
Contributed by Lukas
Anna Schlegel, VP at Procore, shares how she transformed the process of going after international markets at several companies over her career.
Enabling Growth Through Localization
22 Jun 2021
Contributed by Lukas
Iti Sahai head of international product at Chegg shares her experience growing a company through localization.
BOLD Localization: When User's Personal Stakes Are High
15 Jun 2021
Contributed by Lukas
How do you bring not just language but culture to a product? Leah Mori, Head of Localization - Product at BOLD explores how to bring cultural nuance t...
Getting a Head Start on Work Experience
08 Jun 2021
Contributed by Lukas
Just starting out your career in the language industry? Calvin Westfall, President of the Translation and Localization Club at BYU talks about how the...
Cross-Cultural Creativity
01 Jun 2021
Contributed by Lukas
What to do when your creative product requires localization. Rachel Carruthers, Head of Internationalisation & Localisation at Canva shares her in...
Transforming Internationalization at an Enterprise Software Company
25 May 2021
Contributed by Lukas
Jenny Kang, Director of Globalization at Veritas tells how they put the building blocks in place for software internationalization.
Machine Learning at Dell
18 May 2021
Contributed by Lukas
Georg Kirchner, Globalization Technology Manager at Dell talks about machine learning at the company.
How Mozilla Manages 212 Languages for Global Accessibility
11 May 2021
Contributed by Lukas
Jeff Beatty, Senior Head of Localization at Mozilla talks about global accessibility and how the team manages to localize into 212 languages.
Localization Certificates to Boost Your Career
04 May 2021
Contributed by Lukas
Danielle Marcos, Adjunct Professor at the University of Washington shares her experience helping students & l10n professionals further their caree...
Evolution of Localization from an Internal to External Function
27 Apr 2021
Contributed by Lukas
Ep #16 - Jean-François Vanreusel, Director of Globalization at Adobe, shares actionable insights from his 20+ years with the company and how the focu...
Applying AI in Localization Systems
20 Apr 2021
Contributed by Lukas
Agustín Da Fieno Delucchi, Principal Data & Applied Scientist at Microsoft dives into the next frontier of using AI in localization that takes th...
Gain a Seat at the Table, Talk Strategy not Translation!
13 Apr 2021
Contributed by Lukas
Teresa Marshall, VP of Globalization & Localization at Salesforce talks about how she gained a seat at the table of product strategy instead of be...
Breaking Silos Between Marketing and Localization
06 Apr 2021
Contributed by Lukas
Ep #13 - Erica Haims talks about her experience bridging the divide between departments at Apple and making a case for localization to be in-the-loop ...
Tracking Global Product Success at Oura
23 Mar 2021
Contributed by Lukas
Oura's Localization Program Manager, Tarja Karjalainen, explores product user experience and shares how they track global product success.
Tackling TMS Implementation
23 Mar 2021
Contributed by Lukas
Andrzej Nedoma, CEO of leading Translation Management System (TMS), XTRF, dives into the challenges that companies face when implementing a new system...
NMT and the Last Mile
09 Mar 2021
Contributed by Lukas
Serge Gladkoff, CEO of Logrus Global sheds light on misconceptions about NMT.
Integrating the Global Content Workflow
09 Mar 2021
Contributed by Lukas
Tim Arata of Locale Solutions discusses the tips and tricks of integrating content management systems.
Transition Above Localization
23 Feb 2021
Contributed by Lukas
Minette Norman explains how she transitioned from leading localization to becoming Vice President of Engineering Practice at Autodesk.
Establishing L10N as a Strategic Function
23 Feb 2021
Contributed by Lukas
Cristina Triviño Castillo dives into her process for connecting localization to strategy at Atlassian.
Terminology 101
09 Feb 2021
Contributed by Lukas
Kara Warburton, Director of Termologic, sets the stage for how corporations need to think about Terminology.
Building a Sphere of Influence
09 Feb 2021
Contributed by Lukas
Hartmut von Berg of LogMeIn talks about setting up localization as a strategic function within a growing technology company.
Go-to-market Strategy at Pinterest
31 Jan 2021
Contributed by Lukas
Francesca Di Marco, International Ops at Pinterest shares her international go-to-market strategy and how she handles localization.
Product User-Fit for Adoption in New Markets
31 Jan 2021
Contributed by Lukas
Talia Baruch, Founder of Yewser, talks about developing global strategies for product adoption in new markets.
Leading Internationalization
31 Jan 2021
Contributed by Lukas
Melanie Heighway of Atlassian shares insights into leading product internationalization and gives tips on what to do and what to avoid.
International Copywriting
31 Jan 2021
Contributed by Lukas
Paulina Makles, CEO of Creative Tribe, provides insights and best practices on international copywriting and SEO.
Introducing Global Ambitions
06 Jan 2021
Contributed by Lukas
Welcome to episode zero of the Global Ambitions podcast. In this podcast, we’ll be interviewing experts in localization and global marketing. We’...