Going Deepear Into Dev Marketing
Episodes
#12 [Interview] Dev tool Google search ads with Matt Nguyen
23 Oct 2025
Contributed by Lukas
When people ask about Google Ads, Matt Nguyen is probably the most recommended consultant in our marketingto.dev community. Ex GitLab, ex env0 he know...
#11 [Interview] Marketing dev tools on Product Hunt with Flo Merian
12 Sep 2025
Contributed by Lukas
Flo Merian (ex PMM at Clerk and Mintflify, Ambassador at Product Hunt and v0 by Vercel) talks about marketing on Product Hunt not as a single launch b...
#10 [Interview] Marketing dev tools on Reddit with Aditya Ramakrishnan
30 Aug 2025
Contributed by Lukas
Aditya Ramakrishnan (PMM at Reo.dev, ex-Stripe, ex-ImageKit) shares his learning from marketing dev tools and technical products on Reddit. Aditya foc...
#9 [Teardown] LinkedIn Ads from Aikido Security
10 Jul 2025
Contributed by Lukas
In this episode I go over LinkedIn Ads from Aikido Security. I love their no BS but tongue in cheek approach to marketing and fantastic brand stunts (...
#8 [Interview] Adam Frankl's tips for developer marketers (not only founders)
27 Jun 2025
Contributed by Lukas
Adam Frankl is perhaps the GOAT of dev marketing but definitely the Triceratops who was the first VP marketing at 3 dev tool startups that became unic...
#7 [Example] CISOTOPIA toy store campaign by Wiz
19 Jun 2025
Contributed by Lukas
In this episode I go over a CISOTOPIA campaign that Wthe security company Wiz ran recently. Basicaly a fake toy store with dozens of funny security pu...
#6 [Teardown] Polypane homepage
31 May 2025
Contributed by Lukas
I go over all core elements on Polypane's homepage reviewing copy, design, information flow and more. This was community-requested teardown. If yo...
#5 [Example] Buildkite's interactive homepage sections
21 May 2025
Contributed by Lukas
I this episode I review the homepage of BuildKite, focusing on how the design effectively showcases social proof through mini case studies and uses a ...
#4 [Interview] LinkedIn video ads for tech audiences with Itamar Ben Yair
10 May 2025
Contributed by Lukas
Itamar Ben Yair is a tech startup LinkedIn ads consultant specializing in TikTok UGC style video ads to the cold audience. He shares his insights on w...
#3 [Teardown] Deepgram homepage
24 Apr 2025
Contributed by Lukas
I go over all core elements on Deepgram's homepage and playground and say what I like, what I don’t like, and what changes I’d test out. Spoil...
#2 [Solo] Attribution and incrementality in developer marketing
24 Apr 2025
Contributed by Lukas
My thoughts and frameworks for thinking about attribution, incrementality, decision making in the context of developer marketing, optimizing channels,...
#1 [Interview] Building developer communities of craft with Demetrios Brinkmann
24 Apr 2025
Contributed by Lukas
Demetrios Brinkmann created one of the biggest and most vibrant developer communities that I've seen, MLOps Community. He shares learnings on how ...