Good Marketing, Good Business
Episodes
093: From Referrals To Generating Your Own Leads And Clients
26 Apr 2026
Contributed by Lukas
Click here to reply to the show!Referrals are proof you’ve built something worth talking about, with strong relationships, a solid reputation, and r...
092: Marketing That Suits *You*
12 Apr 2026
Contributed by Lukas
Click here to reply to the show!If your marketing leaves you feeling drained, uninspired, confused, or pointless, that's a red flag. With 1000+...
091: The Sales Creation Skill No One Talks About
29 Mar 2026
Contributed by Lukas
You've got a sales process, you've got reasonable sales skills - you've signed clients before. But there's a third sales skill tha...
090: Use The 4 Minute Mile For Business
09 Mar 2026
Contributed by Lukas
The ‘limits’ in business often look like rules, industry norms, and typical conversion rates.But many of these limits exist simply because people ...
089: Thinking Work Vs. Doing Work
15 Feb 2026
Contributed by Lukas
Stuck in busy work? Gone down another rabbit hole… again? And now you’re frustrated with yourself?You sit down to complete one simple task; write ...
088: Three Types of Seasons Your Business Could Have This Year
01 Feb 2026
Contributed by Lukas
Giving ‘title’ to the type of year you intend to have can be so powerful to help you create the focus your business needs to achieve your goals. B...
087: The Business Owner's Wheel of Life
14 Dec 2025
Contributed by Lukas
Business owners need their own 'wheel of life' because your business makes up so much of your life. The traditional wheel misses what actual...
086: Let’s Pause. What Business Do You Actually Want?
30 Nov 2025
Contributed by Lukas
In this open conversation, I’m asking you the most pivotal question that has unlocked every great evolution of business for both me and my clients. ...
085: More Clients Who Spend Over $20K-50K+/Year With You? Here’s How.
16 Nov 2025
Contributed by Lukas
“Have your clients spend more with you”, it’s something people harp on about but “HOW do I do this” is your real question. I’ve got you co...
084: Marketing Isn't Your Problem, It’s Just Your Most Obvious Problem
02 Nov 2025
Contributed by Lukas
I could be marketing-rich or I could tell you the truth. Yes, marketing is needed, it just might not be the priority right now. Growing your business ...
083: Established Businesses, These Strategies Are For You
13 Apr 2025
Contributed by Lukas
Been in business a while? It’s time to reap the (marketing) rewards! And to do this you must know what you can leverage thanks to the business you’...
082: Competitors, What Competitors?
23 Feb 2025
Contributed by Lukas
Standing out shouldn’t mean keeping wide eyes on your ‘competitors’ - in fact, it should be far from that. In order to stand out you should look...
081: Grow Your Business From The Inside Out
09 Feb 2025
Contributed by Lukas
What if your business achieved the same revenue levels but with far less stress, time and volatility? And once you achieved that, then you focused on ...
080: How To Book More Discovery Calls
22 Dec 2024
Contributed by Lukas
We’re talking QUANTITY, how to have more Discovery Calls in your calendar.Increasing your businesses enquiries, sales and overall profit can be dire...
079: 3 Winning Messages Winners Share On Discovery Calls
15 Dec 2024
Contributed by Lukas
You’re full of it, wisdom that is - in the eyes of your potential clients… We just need them to see that. This is where your winning messages come...
078: Turning Your Discovery Calls Into Sales
08 Dec 2024
Contributed by Lukas
How you position your Discovery Calls to your prospects is vitally important to the outcome. If you’re planning on letting them ‘pick your brain’...
077: What Really Is A Discovery Call?
01 Dec 2024
Contributed by Lukas
Are your Discovery Calls reliably helping your service business to generate clients and sales? Whether your business is doing $100K, $1million or $10m...
076: Five Ways Being Sharper In Business Will Help You To Grow
24 Nov 2024
Contributed by Lukas
Ambiguity and assumptions are not going to cut it as we go into 2025 and beyond, and this applies to all areas of your business. The sharper we can ge...
075: Cash Flow At Christmas For Service Businesses
17 Nov 2024
Contributed by Lukas
While our retail counterparts are generating up to 80% of their annual revenue over a few short months over the festive season, the service business s...
074: When Times Are Tougher In Business
10 Nov 2024
Contributed by Lukas
Business these days is like real-world strength training.In this podcast I share five steps to ensure you make the most of any economic frustration an...
073: Are You Lacking Knowledge or Execution?
03 Nov 2024
Contributed by Lukas
What do you actually need… Business owners will often invest in the wrong resources or come to the wrong conclusions about what they need to help th...
072: 9 Lessons From 9 Years In Business
21 Oct 2024
Contributed by Lukas
In the Spring of 2015 I took the skills I had and attempted to create a job for myself, that was 9 years ago and in that time I went from freelance ma...
071: Strategy vs. Tactics
13 Oct 2024
Contributed by Lukas
Where many businesses fall off is they have great ideas (strategies) without the supportive tactics to make their goals a reality. In this episode I s...
070: The Magic In Taking Action
24 Sep 2024
Contributed by Lukas
Sometimes the results you get in business are not linear, sometimes they come about just by the mere fact that you took action. In this episode I shar...
069: If Clients Aren't Coming To You, Do This
16 Sep 2024
Contributed by Lukas
There’s only so long you can wait around for clients to come find you, even if you’re the host with the most, giving the best value through your m...
068: Why Established Businesses Find It Hard To Generate Clients
08 Sep 2024
Contributed by Lukas
Established businesses can take a mental beating when clients aren’t coming to them in roves how they used to once upon a time.You’re arguably the...
067: Over-Servicing Clients In The Way Of Your Business Growth?
01 Sep 2024
Contributed by Lukas
Well-intentioned business owners (and their team) will pour additional time and resources into their clients when sadly it’s not needed, noticed or ...
066: Why Your Business Doesn’t Stay Busy
25 Aug 2024
Contributed by Lukas
You’ve had busy seasons in your business where you had more work that you could keep up with and to some extent, it was a great thing. You’ve like...
065: Getting The Same Clients To Buy From You Again, And Again
19 Aug 2024
Contributed by Lukas
Let’s put an end to the endless search for new clients and let’s start keeping the great ones you do work with!By listening [and taking notes], yo...
064: Improve Your Offer, Improve Your Business
11 Aug 2024
Contributed by Lukas
Optimising your offers / services / packages can be the catalyst to growing your business. I've had the pleasure of seeing this happen time and t...
063: Sustainable Success vs. Results Yesterday
05 Aug 2024
Contributed by Lukas
Fast results are fab and welcomed for any business, but the work is not done just because you hit a great milestone.By listening [and taking notes], y...
062: 3 Ways Businesses Get Stuck With Getting More Clients
28 Jul 2024
Contributed by Lukas
If you want more clients, start here. I’ve made it really easy to give you a starting point, simplifying where your business could be going wrong.By...
061: Proactively Going After The Clients You Want
22 Jul 2024
Contributed by Lukas
Taking on whatever work comes your way is a highly reactive way of doing business. By listening [and taking notes], you’ll learn:How you can take c...
060: Having A Team That Actually Grows Your Business
14 Jul 2024
Contributed by Lukas
There’s a vast difference between having a team that keeps your business running vs. having a team that actually helps grow your business.By listeni...
059: Common Sales Call Mistakes
07 Jul 2024
Contributed by Lukas
Are you making these mistakes on your sales calls? If you want to increase the number of quality sales calls you have as well as the outcome of them ...
058: Why I Assess Businesses Before Giving Advice
30 Jun 2024
Contributed by Lukas
You can have the same goal as every other business but the problem your specific business is experiencing and thus the specific solution that is requi...
057: Your Vision Will Create Motivation & Profit
23 Jun 2024
Contributed by Lukas
A business with a purposeful vision and clear goals is vital to create the clarity, motivation and momentum required to act on the granular and someti...
056: Don’t Forget The Groundwork
16 Jun 2024
Contributed by Lukas
If you’re doing all the ‘right’ things but it’s still not working, you could be missing the 20% of activities that superchargers your 80%. Thi...
055: Five Q’s If You Want A Small Number of Quality Clients
10 Jun 2024
Contributed by Lukas
There are a number of service businesses that only require a handful of clients in order to be successful and achieve their revenue goals. You’re li...
054: Make More Sales By Increasing Your Prices
02 Jun 2024
Contributed by Lukas
You’ll be guaranteed to make sales from listening to this episode, even though you’re increasing your prices! By listening [and taking notes], yo...
053: You Are Not Your Client
26 May 2024
Contributed by Lukas
Many business owners don’t realise they can fall into the trap of thinking they are their client, with the same problems, same scenarios, same solut...
052: Why You Should Finesse Over Your Copy
20 May 2024
Contributed by Lukas
A few word changes can be the reason for going from crickets to clients, even with a mighty small audience. Every time you get in front of your audien...
051: Five Misconceptions Around Hiring A Virtual Assistant
12 May 2024
Contributed by Lukas
Why haven’t you hired a virtual assistant or extra support in your business yet? Far too many business owners will hesitate hiring because they beli...
050: How I Perfected A Client Generating Strategy
05 May 2024
Contributed by Lukas
Listen as I take you through how we perfected a client generating strategy and how you can too.By listening [and taking notes], you’ll learn:How to ...
049: How Action Creates Answers
29 Apr 2024
Contributed by Lukas
The answers you want in order to take action are coincidentally on the other side of taking action. There’s no escaping that you often have to pull ...
048: Great Clients Get Great Results, Here’s How
21 Apr 2024
Contributed by Lukas
What can you do to ensure you’re a great client? In this episode I share the combination of six steps that help people get better results (particula...
047: Improve Your Client Retention
14 Apr 2024
Contributed by Lukas
More marketing means nothing if your client retention is low. The success rate of selling to a customer you already have is 60-70%, while the success ...
046: Starting A Business Doesn’t Mean Starting At The Bottom
07 Apr 2024
Contributed by Lukas
Decades of experience but one person starts a business and sells their services for an hourly rate, another sells thousand dollar packages, the differ...
045: One Question, Big Results
24 Mar 2024
Contributed by Lukas
The quality of your results comes down to the quality of your questions - so if there was a question that could help you achieve big results, you’d ...
044: If People Don’t Understand What You Do
17 Mar 2024
Contributed by Lukas
If you have a hard time communicating what you do or people just aren’t quite getting how you help people, you’re going to love this episode.By li...
043: Four Steps To Getting Reviews From Clients
10 Mar 2024
Contributed by Lukas
88% of buyers are influenced in their buying decision by reviews and online comments (Zendesk). If you’re a business owner you need to know to get r...
042: Overcoming The Marketing Challenges Of Your Industry
03 Mar 2024
Contributed by Lukas
If you’re finding that your industry is facing challenges that impact your marketing and ultimately the leads and clients your business ends up work...
041: Why Good Work Is Not Good Enough
25 Feb 2024
Contributed by Lukas
You can have the best product or service in the world but that doesn’t mean much if people aren’t buying. In today’s world, good work is simply ...
040: Back-End Niche Strategy
18 Feb 2024
Contributed by Lukas
If you’ve been stuck in niche-limbo for far too long or you’ve been thinking about focusing specifically on a particular segment of your market bu...
039: How To Take Action!
11 Feb 2024
Contributed by Lukas
The only luck in business is the luck you create by the actions you take. This is why taking action is so important. But why is it so hard? Until you ...
038: Should You Work Off Someone's Budget?
04 Feb 2024
Contributed by Lukas
You might be guilty of this crime… Asking potential clients what their budget is?Or, having potential clients pick and choose services based on wha...
037: Always Busy But Still Want More Clients?
20 Dec 2023
Contributed by Lukas
For a business owner, being between a rock and a hard place is being flat out busy but still needing to take on new clients pronto - but new clients a...
036: Choosing a Strategy That Sticks
17 Dec 2023
Contributed by Lukas
Deciding on and sticking to a marketing strategy to help grow your business can feel like searching for a needle in a haystack, except ten times worse...
035: When Your Team Doesn’t Produce How You’d Like
13 Dec 2023
Contributed by Lukas
Got someone to take on a task or area of your business and it just wasn’t working out the way you’d hope? Do you put up with it? Take the task bac...
034: Solutions to Feast and Famine in Business
10 Dec 2023
Contributed by Lukas
Up for a few months and then crashing down the next? Feast and famine strikes extra hard when you’re in business, especially because it’s tied to ...
033: Important Hiring Lessons For Small Businesses
06 Dec 2023
Contributed by Lukas
Hiring support in your business is equally the best and possibly scariest step forward for business owners - and when you’re hiring there are a coup...
032: Brand Building Strategies v. Direct Marketing Strategies
03 Dec 2023
Contributed by Lukas
We know all about the know, like and trust factor, but what is always missing from this equation is the buying piece. You want people to know, like, t...
031: Justifying Yourself in Business
29 Nov 2023
Contributed by Lukas
Didn’t get the tasks done? Too busyTeam member not working out? They’re no goodPotential client didn’t sign up? No one is buyingThe way we justi...
030: Selling Without Using Your Website
26 Nov 2023
Contributed by Lukas
While your website has a place in your business, it isn’t always the best place to send people who are interested in buying your services. In fact, ...
029: Using Batching to be More Efficient
22 Nov 2023
Contributed by Lukas
Batching has to be the best thing since… sliced bread? The internet? A new social media platform? But if you’ve tried it out and it hasn’t quite...
028: Two Business Dates You Need In Your Calendar
19 Nov 2023
Contributed by Lukas
As a business owner, it’s imperative to your success that you know (1) how your business grows and are (2) monitoring your finances. Even if you hav...
027: Why Your Attitude Determines Your Altitude in Business
15 Nov 2023
Contributed by Lukas
Sometimes, little mindset shifts can make all the difference as we approach the day to day of business - and it’s the day to day that impacts your m...
026: 3 Phases Of Growing And Strengthening Your Team
12 Nov 2023
Contributed by Lukas
It’s an exciting time when your business requires new team members but it can be equally daunting especially if you don’t know where to start or y...
025: Assume the sale
08 Nov 2023
Contributed by Lukas
“Assume the Sale” is a technique I’ve used within my consulting which has helped clients to sharpen their sales skills and in this episode I’m...
024: When Leads & Prospects Want To “Think About It”
05 Nov 2023
Contributed by Lukas
So you’ve got a lead or prospect who wants to “think about it”, where do you go from here? This happens all the time in business particularly fo...
023: Easy, Breezy, Obvious Sales Strategy
01 Nov 2023
Contributed by Lukas
I can almost bet there’s a super simple strategy sitting under your nose that gets you clients, you’ll say something like, “whenever I do THIS, ...
022: My 8 Year Business Journey - Special Episode
29 Oct 2023
Contributed by Lukas
October 2023 marks my eight years in business and in this episode I go back through what’s happened since I started, I share:How I started by creati...
021: Turn Daily Business Problems Into Long-Lasting Solutions
25 Oct 2023
Contributed by Lukas
I actually love when things go ‘wrong’ in business because that’s where the growth and gaps are and when we choose to see these situations as op...
020: Promoting Your Lead Magnet Correctly
22 Oct 2023
Contributed by Lukas
Getting your lead magnet, whether it be an audit, eBook or checklist, into the hands of your ideal clients takes work because people don’t just want...
019: High Performance Habit To Not Waste Time
18 Oct 2023
Contributed by Lukas
Your time is incredibly precious as a business owner and however you spend it, I’m going to share one high performance habit that will help you to e...
018: Clients Who Don’t Need Convincing
15 Oct 2023
Contributed by Lukas
One of the most intentional decisions I believe business owners should make is around who they want to work with. It makes such a difference to their ...
017: Giving And Getting Feedback
11 Oct 2023
Contributed by Lukas
If you’re always approaching the gaps in your business as problems that hold a lot of tension, blame or regret, how you resolve that is going to be ...
016: How Getting Specific Equals More Clients
08 Oct 2023
Contributed by Lukas
If you’d like to convert more clients, getting more specific in your marketing and sales communication is going to be paramount to your success. Esp...
015: Sell Yourself On Your Services First
04 Oct 2023
Contributed by Lukas
Pop Quiz! Who’s the most important person you need to ‘sell’ on your servicesAnswer: It’s Y-O-U!One of the best and most important ways to mak...
014: Navigating Seasonally Quiet Times In Business
01 Oct 2023
Contributed by Lukas
If the quiet times in business play on your mind and you wonder what you’ll do to make it through in those quieter months, just know that there’s ...
013: Instead Of New Offers, Just Better Marketing
27 Sep 2023
Contributed by Lukas
Businesses create new offers/services/packages often for two reasons, not enough leads so they want to find new things to sell or spotting opportuniti...
012: 90 Days To Christmas: Your Business’ Sales Plan
24 Sep 2023
Contributed by Lukas
Your end of year sales plan starts NOW. This episode will help you to get organised for sales and will help you to be proactive about your business so...
011: Targeting More Advanced Clientele
20 Sep 2023
Contributed by Lukas
Who you target has a dramatic effect on your business - there’s not many things you can truly say that about.When you target the right people, it’...
010: Tools For Business Owners In Overwhelm
17 Sep 2023
Contributed by Lukas
Whether you need quick fixes in those hectic moments or longer term strategies that dramatically reduce your overwhelm in business, what we discuss in...
009: Presenting Payment Plans The Right Way
10 Sep 2023
Contributed by Lukas
Ever had the perfect prospect, who was more than willing to buy your service but reluctantly said no because they couldn’t meet the investment commi...
008: Using Calendly To Book More Sales Calls - Part 2
03 Sep 2023
Contributed by Lukas
If the foundations covered in Part 1 of this mini-series weren’t enough, in Part 2 of using Calendly to book more sales calls we take it up a few mo...
007: Using Calendly To Book More Sales Calls - Part 1
27 Aug 2023
Contributed by Lukas
Whether you use Calendly or another booking system, using this piece of automation creates a prime opportunity to increase your leads, sales and ultim...
006: Before You Hire Marketing Help, Again
20 Aug 2023
Contributed by Lukas
Whether your marketing is done internally or externally, or it’s complete DIY, if you’d like to increase the results that come from your marketing...
005: Crazy Simple Ways To Make Sales
13 Aug 2023
Contributed by Lukas
We’ve heard small hinges swing big doors, à la business; simple strategies convert clients too - people are often looking for the big and exciting ...
004: Sales Today vs. Future Sales
07 Aug 2023
Contributed by Lukas
Sales are the lifeblood of small businesses, they cannot survive without them and so is the need for sales in both the short and long term. Short te...
003: Turn Your Goals Into Reality Using Your Calendar
02 Aug 2023
Contributed by Lukas
“My calendar does the thinking for me”, I say this to many people, peers, clients and in today’s episode I share with you exactly how I turn my ...
002: Social Media For Lead Generation or Validation
02 Aug 2023
Contributed by Lukas
Many business owners have it backwards when it comes to producing leads and clients from their social media. For small business owners in particular, ...
001: Overconsumption of Content
31 Jul 2023
Contributed by Lukas
After having one too many conversations with clients and business owners about the overconsumption of content and seeing the light bulbs go off, I kne...
000: Trailer
31 Jul 2023
Contributed by Lukas
Finally, a podcast that will tell you exactly what to do to grow your service based business, with specific, detailed and practical strategies so you’...