Good Morning, Money!
Episodes
Ep.375 Lumpy Mail: The Physical Pattern Interrupt That Still Works
09 Jan 2026
Contributed by Lukas
Your dream client deletes dozens of emails a day without thinking. Ignoring digital outreach costs them nothing.But a physical package that feels… w...
Ep.374 The Illiquidity Premium: Why Instant Access Is Costing You Money
08 Jan 2026
Contributed by Lukas
We’re trained to worship liquidity. Cash on hand. Instant access. No friction.But here’s the quiet tradeoff most people never calculate: liquidity...
Ep.373 The Proprietary Metric: How Experts Stop Competing on Price
07 Jan 2026
Contributed by Lukas
If you say “I help you get healthier,” you sound like everyone else. If you say “I increase your Sleep Efficiency Score by 20 points,” you so...
Ep.372 Buying “Used” Depreciation: Let Someone Else Pay the Ego Tax
06 Jan 2026
Contributed by Lukas
There’s a quiet difference between how wealth is spent and how it’s shown.Most people pay for newness. Wealthy people pay for value.The moment yo...
Ep.371 Mimetic Desire: You’re Not Buying the Thing. You’re Buying the Model
05 Jan 2026
Contributed by Lukas
Most purchases aren’t logical. They’re psychological.You don’t want the watch because of the mechanics. You don’t want the bag because of the...
Recap: December Mindset Episodes!
03 Jan 2026
Contributed by Lukas
Mindset RecAIp!In this episode, Faith and Aiden are covering our most important mindset episodes of December in Good Morning, Money!If these topics in...
Recap: December Money Episodes!
03 Jan 2026
Contributed by Lukas
Money RecAIp!In this episode, Aiden and Faith cover our most important money-related topics of December. So if you want a refresher, here’s your cha...
Recap: December Marketing Episodes!
03 Jan 2026
Contributed by Lukas
Marketing RecAIp!In this episode, Faith and Aiden are talking about our marketing-related episodes in December. So if you missed a few episodes, we&ap...
Ep.370 Remarketing Isn’t About Reach. It’s About Status
02 Jan 2026
Contributed by Lukas
Most people think marketing is about being seen by everyone. That’s expensive. And unnecessary.You don’t need to be famous to the market. You on...
Ep.369 January 1 Is Not Motivation. It’s Accounting
01 Jan 2026
Contributed by Lukas
Most people use January 1 to make emotional promises. Promises they won’t keep.Smart operators use it differently. They close books.The New Year i...
Ep.368 You Might Be Overpaying Taxes Every Time You Sell an Investment
31 Dec 2025
Contributed by Lukas
Most investors lose money to taxes without ever noticing. Not because they made a bad trade, but because they accepted the default.When you sell stock...
Ep.367 The Founder Advantage Big Brands Can’t Buy
30 Dec 2025
Contributed by Lukas
In a world full of AI copy and corporate polish, there’s one premium feature big companies can’t manufacture: a human behind the brand.People don’...
Ep.366 Via Negativa: Why Less Is the Fastest Upgrade
29 Dec 2025
Contributed by Lukas
When we want to improve, our instinct is to add. More tools. More habits. More features. More hustle.That instinct is usually wrong.There’s an anci...
Ep.365 The Cheapest Way to Protect Everything You’ve Built
26 Dec 2025
Contributed by Lukas
Most people work hard to grow assets. Very few think seriously about protecting them.Your home and auto insurance feel sufficient—until something go...
Ep.364 Why Perfection Makes Your Brand Less Trustworthy
25 Dec 2025
Contributed by Lukas
Perfect brands feel impressive. They also feel suspicious.When everything looks flawless, people assume something is being hidden. Psychology even ha...
Ep.363 The Loyalty Tax You’re Quietly Paying
24 Dec 2025
Contributed by Lukas
Loyalty is a virtue in relationships. In personal finance, it’s often a penalty.Banks, insurance companies, and service providers count on one thin...
Ep.362 Your Biggest Competitor Is Indifference
23 Dec 2025
Contributed by Lukas
Most brands think they’re competing with other companies. They’re not. Their real competitor is nothing.Most of the time, customers aren’t choo...
Ep.361 Why You’re Brilliant at Fixing Others and Terrible at Fixing Yourself
22 Dec 2025
Contributed by Lukas
You give great advice to friends. Clear. Rational. Sharp. Then it’s your turn—and suddenly everything feels messy.That’s not a flaw. It’s Sol...
Ep.360 Why Keeping Your Options Open Is Holding You Back
19 Dec 2025
Contributed by Lukas
We’re told that having options makes us smart. A backup plan feels responsible. Safe. Mature. But most of the time, those options quietly weaken us...
Ep.359 The Hidden Risk That Wrecks Retirement Plans
18 Dec 2025
Contributed by Lukas
Most people think retirement success is about one number: how much you saved. But many plans fail for a quieter reason—sequence of returns risk.Ave...
Ep.358 Why Your Reach Is Dying (And How Zero-Click Content Fixes It)
17 Dec 2025
Contributed by Lukas
If your reach has collapsed, it’s probably not your ideas. It’s your links.Platforms like LinkedIn and Instagram are not neutral. Their job is to...
Ep.357 The Math Trap That Quietly Destroys Portfolios
16 Dec 2025
Contributed by Lukas
There’s a lie buried deep in investing conversations: average returns.Lose 50 percent one year. Gain 50 percent the next. Sounds like you broke ev...
Ep.356 “Balance” Is a Lie. Choose Your Tilt.
15 Dec 2025
Contributed by Lukas
We’ve been sold the fantasy of work-life balance. Every day, perfectly split. Career, family, health, friends. No trade-offs. No seasons.That idea ...
Ep.355 If You Need 8 Minutes, Please Ask
12 Dec 2025
Contributed by Lukas
This is not a normal episode.If someone ever messages you and says, “I need 8 minutes,” take it seriously. That message is a signal. It means they...
Ep.354 The Labor Illusion: Why Speed Can Hurt Your Pricing Power
11 Dec 2025
Contributed by Lukas
We spend so much time trying to make everything faster, smoother, instant. But when something feels too easy, customers assume it was easy for you. If...
Ep.353 Your Real Zero Is Higher Than You Think
10 Dec 2025
Contributed by Lukas
Your real financial danger isn’t when your bank hits zero. It’s the number that makes your stomach tighten the moment you see it.That is your “...
Ep.352 Stop Paying the Permission Tax
09 Dec 2025
Contributed by Lukas
Your most expensive bill isn’t the mortgage, the car payment, or the utilities. It’s the silent cost of waiting for permission.The raise you neve...
Ep.351 Stop Pitching. Start Diagnosing.
08 Dec 2025
Contributed by Lukas
Most people sell like a pushy salesperson. They pitch first, defend second, and hope something lands. And the buyer’s brain does what it always doe...
Ep.350 The Financial Fire Drill: Prepare Before the Panic
05 Dec 2025
Contributed by Lukas
We practice fire drills at school and at work so we don’t freeze when the alarm goes off. But almost no one does this for their money.Run a financi...
Ep.349 Society Pays for Effort. It Gets Rich on Judgment.
04 Dec 2025
Contributed by Lukas
People think money comes from effort. But the market doesn’t reward effort. It rewards judgment.A janitor and a CEO can both grind for ten hours. ...
Ep.348 Stop Being a “Vitamin” — Become the Aspirin
03 Dec 2025
Contributed by Lukas
Most businesses describe themselves like a daily vitamin. Helpful. Nice. Good for you.The problem? Vitamins are the first thing people cut when money...
Ep.347 Elite Marketing Isn’t a Net — It’s a Filter
02 Dec 2025
Contributed by Lukas
We’ve been conditioned to think marketing should appeal to everyone.Make it friendly.Make it safe.Make it broad.That’s exactly why most brands sta...
Ep.346 Confidence Is a Receipt, Not a Requirement
01 Dec 2025
Contributed by Lukas
We’ve been sold a myth: “You just need more confidence.”So we wait.We wait to feel ready before we launch the idea, ask for the raise, or finall...
Recap: November Mindset Episodes!
29 Nov 2025
Contributed by Lukas
Mindset RecAIp!In this episode, Faith and Aiden are covering our most important mindset episodes of November in Good Morning, Money!If these topics in...
Recap: November Marketing Episodes!
29 Nov 2025
Contributed by Lukas
Marketing RecAIp!In this episode, Faith and Aiden are talking about our marketing-related episodes in November. So if you missed a few episodes, we&ap...
Recap: November Money Episodes!
29 Nov 2025
Contributed by Lukas
Money RecAIp!In this episode, Aiden and Faith cover our most important money-related topics of November. So if you want a refresher, here’s your cha...
Ep.345 Fire Your Customer From Hell (Yes, Really)
28 Nov 2025
Contributed by Lukas
“The customer is always right” is the biggest lie in business. One toxic, bargain-hunting client can drain your time, your margin, and your team’...
Ep.344 Why a $50 “Ugly” Video Will Outperform Your $50,000 Ad
27 Nov 2025
Contributed by Lukas
Brands keep chasing perfection—slick agencies, perfect lighting, drone shots, cinematic transitions. It feels “premium,” but in today’s world,...
Ep.343 You Need an Enemy: Why “Being Nice” Kills Your Brand
26 Nov 2025
Contributed by Lukas
Brands that try to please everyone end up invisible. “Nice” feels safe, but it’s beige. It’s wallpaper. It’s forgettable. When you aim for u...
Ep.342 Are You Solving Flies… or Hunting the Dragon?
25 Nov 2025
Contributed by Lukas
Most people feel productive because they’re constantly responding. Inbox pings, Slack dings, a fire pops up—you put it out. It feels useful. It fe...
Ep.341 In Praise of Productive Boredom
24 Nov 2025
Contributed by Lukas
When was the last time you were truly bored? Not scrolling, not refreshing, not filling the silence—just bored. We’ve trained ourselves to kill ev...
Ep.340 The Stop-Doing List: How Subtraction Creates Breakthroughs
21 Nov 2025
Contributed by Lukas
We treat the to-do list like scripture. Add more tasks, more habits, more projects—then call the pile “productivity.” But most people aren’t p...
Ep.339 The Anti-Budget: Why You Need a Chaos Fund
20 Nov 2025
Contributed by Lukas
A tight budget feels safe. You track every dollar. You optimize subscriptions. You stay “in control.” And that’s great—if your only goal is av...
Ep.338 The Income Quality Score: Why Some Dollars Buy Freedom
19 Nov 2025
Contributed by Lukas
We’re taught to measure income by how much we make. That’s the rookie lens. What actually matters is the quality of the dollar, not the quantity. ...
Ep.337 The One-Bet Experiment: How to Win Without Gambling Everything
18 Nov 2025
Contributed by Lukas
Most people take 50/50 risks—spend $1,000 to maybe make $1,000 back. Or worse, they take asymmetric downside risks—trade a $50,000 reputation or j...
Ep.336 The One-Minute Audit That Changes Every Dollar You Spend
17 Nov 2025
Contributed by Lukas
You don’t just vote in elections—you vote every day. Every swipe of your card, every click of “Buy Now,” is a ballot cast for a business and e...
Ep.335 How Good Intentions Create Bad Incentives
14 Nov 2025
Contributed by Lukas
Sometimes the perfect fix makes the problem worse. In British-ruled India, the government tried to reduce deadly cobras by paying citizens for every o...
Ep.334 How One “P.S.” Created 12 Million Users
13 Nov 2025
Contributed by Lukas
In 1996, Hotmail faced a problem every startup knows—great product, zero marketing budget. So they built the ad into the product.At the bottom of ev...
Ep.333 How a $110,000 Stunt Turned Into a $300 Million Exit
12 Nov 2025
Contributed by Lukas
In 1999, a little-known startup called Half.com needed attention—but couldn’t afford ads. So they made a wild offer to a real town in Oregon: rena...
Ep.332 How $5,000 and One “No” Built Two Billion-Dollar Empires
11 Nov 2025
Contributed by Lukas
Sara Blakely started Spanx with $5,000 of her own savings from selling fax machines. No investors. No debt. She wrote her own patent and bootstrapped ...
Ep.331 How Winning Twice Made One Woman Lose Everything
10 Nov 2025
Contributed by Lukas
Evelyn Adams beat impossible odds—twice. She won the New Jersey lottery in 1985 and 1986, taking home $5.4 million. It should’ve secured her life ...
Ep.330 How to Turn a Slow Quarter Into a Cash Surge
07 Nov 2025
Contributed by Lukas
When sales slow down, most founders panic. Smart ones plan. I coached a boutique agency that hated the quiet of Q1. Our fix was simple: in December, w...
Ep.329 How to Decide When Debt Becomes More Expensive Than Growth
06 Nov 2025
Contributed by Lukas
This episode is for anyone carrying credit card or loan debt. If you’re responsible, skilled, and capable of earning more, you don’t need to panic...
Ep.328 How Gift Cards Quietly Fix Holiday Cash Flow
05 Nov 2025
Contributed by Lukas
Every December, businesses panic: rent climbs, traffic drops, cash tightens. One café I coached broke the pattern with a simple headline: “Buy $100...
Ep.327 How Gratitude Can Quiet Anxiety and Grow Revenue
04 Nov 2025
Contributed by Lukas
Thanksgiving reminds us to give thanks—but what if you measured it instead of just saying it? I coached a founder who ended every day by logging thr...
Ep.326 How Starbucks Turned a Paper Cup Into a Marketing Machine
03 Nov 2025
Contributed by Lukas
Every November, the internet turns red. Lines wrap around Starbucks stores before sunrise, baristas move like a pit crew, and everyone walks out holdi...
Recap: October Money Episodes!
01 Nov 2025
Contributed by Lukas
Money RecAIp!In this episode, Aiden and Faith cover our most important money-related topics of October. So if you want a refresher, here’s your chan...
Recap: October Mindset Episodes!
01 Nov 2025
Contributed by Lukas
Mindset RecAIp!In this episode, Faith and Aiden are covering our most important mindset episodes of October in Good Morning, Money!If these topics int...
Recap: October Marketing Episodes!
01 Nov 2025
Contributed by Lukas
Marketing RecAIp!In this episode, Faith and Aiden are talking about our marketing-related episodes in October. So if you missed a few episodes, we&apo...
Ep.325 How Spotify Turned User Data Into a Global Holiday
31 Oct 2025
Contributed by Lukas
Every December, your feed turns neon—minutes listened, top artists, 2 a.m. songs on repeat. Spotify Wrapped isn’t an ad. It’s a ritual. The comp...
Ep.324 How Amazon Built a Cash Engine Without Borrowing a Dollar
30 Oct 2025
Contributed by Lukas
Amazon isn’t just an online store—it’s a cash-flow machine. Every time you click “Buy Now,” your card runs instantly, but suppliers might no...
Ep.323 How LEGO Turned Fans Into Its Secret Growth Engine
29 Oct 2025
Contributed by Lukas
LEGO’s comeback wasn’t powered by ads—it was powered by humility. When side projects nearly broke the company, they launched LEGO Ideas, an onli...
Ep.322 How Mr. Rogers Won a $20M Deal Without Raising His Voice
28 Oct 2025
Contributed by Lukas
 1969. A children’s TV host in a cardigan sits before a Senate committee ready to slash $20 million in funding. Everyone expects a fight. But Fred ...
Ep.321 Chipotle’s Line Speed — How 15 Seconds Can Add $84,000
27 Oct 2025
Contributed by Lukas
At Chipotle, efficiency isn’t about hype—it’s choreography. One person on tortillas, one on protein, one on toppings. Every fifteen seconds they...
Ep.320 Price Isn’t a Confession — It’s a Boundary Made of Proof
24 Oct 2025
Contributed by Lukas
Too many founders whisper their worth. Brilliant results, tired eyes, and the same quiet hope: “I just want them to appreciate it.” But appreciati...
Ep.319 Pixar’s Braintrust: Why Brutal Feedback Builds Brilliant Work
23 Oct 2025
Contributed by Lukas
At Pixar, genius doesn’t arrive polished — it’s built through critique. Every film goes through the Braintrust: a small circle of peers who diss...
Ep.318 The Walt Disney Bankruptcy: Turning Rock Bottom Into a Launchpad
22 Oct 2025
Contributed by Lukas
In 1923, a 22-year-old Walt Disney watched his first studio collapse. Broke, hungry, and bankrupt, he could’ve quit — but instead, he packed a car...
Ep.317 Respect Isn’t Demanded — It’s Designed
21 Oct 2025
Contributed by Lukas
Yesterday, I coached a brilliant founder who was drowning in her own generosity. Late-night edits, weekend requests, endless “just one more thing.”...
Ep.316 Stop Renting Your Self-Worth
20 Oct 2025
Contributed by Lukas
Ever felt invisible after giving your best work? Today’s story starts with a consultant who saves projects but still doubts her own value because cl...
Ep.315 Aviation Gin — How to Hijack Headlines with Heart (3 min)
17 Oct 2025
Contributed by Lukas
In this episode, you’ll learn how Aviation Gin turned an internet firestorm into a brand-building masterstroke.Why timing is nothing without brand t...
Ep.314 Sephora — How Loyalty Becomes Lifetime Value (3 min)
16 Oct 2025
Contributed by Lukas
 In this episode, you’ll learn how Sephora turned loyalty into a retention engine that quietly compounds revenue.Why “Beauty Insider” feels lik...
Ep.313 Red Bull — The $0 Ad That Shook the Sky (3 min)
15 Oct 2025
Contributed by Lukas
In this episode, you’ll learn how Red Bull turned one jaw-dropping stunt into a marketing masterclass.Why “don’t describe it — stage it” is ...
Ep.312 Airbnb’s “Belong Anywhere” — When a Logo Becomes a Promise
14 Oct 2025
Contributed by Lukas
Two designers, rent due, three air mattresses on the floor—that’s the cute part of Airbnb’s origin story. But the real turning point came years ...
Ep.311 Liquid Death — When Comedy Turns Water Into a Cult
13 Oct 2025
Contributed by Lukas
At a business event a while back, the founder of Liquid Death walked on stage—tallboy can in hand, skull on the label, grinning like he knew half th...
Ep.310 Why Rolls-Royce Sold Uptime, Not Engines
10 Oct 2025
Contributed by Lukas
Airlines used to buy engines the hard way—massive upfront costs, unpredictable breakdowns, and “heartbreak charts” full of revenue spikes and re...
Ep.309 Inside Ferrari Modena: Scarcity Creates Pricing Power
09 Oct 2025
Contributed by Lukas
In Modena, under soft gallery light, Ferraris don’t just shine—they breathe. Every detail whispers discipline: numbered series, deliberate limits,...
Ep.308 Costco’s Profits Aren’t Where You Think
08 Oct 2025
Contributed by Lukas
Here’s the twist: Costco’s profits don’t come from what you put in your cart—they come from your membership card. The company sells goods at ...
Ep.307 Nespresso’s Razor-Blade Moat: Recurring or Bust
07 Oct 2025
Contributed by Lukas
Nespresso doesn’t make its fortune on coffee machines—it makes it on pods. That’s the razor-and-blades model: lower the upfront barrier, profit...
Ep.306 Visa: The Quiet Tollbooth on the World’s Commerce
06 Oct 2025
Contributed by Lukas
Visa doesn’t sell a product you touch—it runs the invisible rails of global commerce. They don’t lend you money; banks do. Visa just takes a mi...
Recap: September Money Episodes!
04 Oct 2025
Contributed by Lukas
Money RecAIp!In this episode, Aiden and Faith cover our most important money-related topics of September. So if you want a refresher, here’s your ch...
Recap: September Mindset Episodes!
04 Oct 2025
Contributed by Lukas
Mindset RecAIp!In this episode, Faith and Aiden are covering our most important mindset episodes of September in Good Morning, Money!If these topics i...
Recap: September Marketing Episodes!
04 Oct 2025
Contributed by Lukas
Marketing RecAIp!In this episode, Faith and Aiden are talking about our marketing-related episodes in September. So if you missed a few episodes, we&a...
Ep.305 Cannibalize Yourself Before the Market Does
03 Oct 2025
Contributed by Lukas
When Adobe killed its boxed software and forced everyone onto Creative Cloud, the internet screamed. Designers hated losing “ownership.” But Adobe...
Ep.304 IKEA’s Flat-Pack Epiphany: Design for Constraints
02 Oct 2025
Contributed by Lukas
IKEA’s Flat-Pack Epiphany: Design for Constraints A frustrated designer couldn’t fit a table into his car—so he unscrewed the legs. That moment ...
Ep.303 Nintendo’s Reinvention: Lateral Thinking Wins
01 Oct 2025
Contributed by Lukas
 Nintendo’s Reinvention: Lateral Thinking Wins Before Mario and Zelda, Nintendo was a struggling card company dabbling in toys, taxis—even instan...
Ep.302 3M’s Post-it Accident: Curiosity Beats Certainty
30 Sep 2025
Contributed by Lukas
3M’s Post-it Accident: Curiosity Beats Certainty A failed attempt at super-glue became one of the world’s most iconic office products. At 3M, “w...
Ep.301 Dyson’s 5,127 Prototypes: Obsession That Pays
29 Sep 2025
Contributed by Lukas
Dyson’s 5,127 Prototypes: Obsession That Pays James Dyson didn’t strike gold on his first try—or his hundredth. By prototype number 5,127, after...
Ep.300 Apple — The Brand That Sells You, You
26 Sep 2025
Contributed by Lukas
Apple — The Brand That Sells You, You When Steve Jobs returned to Apple, he didn’t talk about processors or storage. Instead, the “Think Differe...
Ep.299 Duolingo’s Owl: Personality as a Growth Engine
25 Sep 2025
Contributed by Lukas
Duolingo’s Owl: Personality as a Growth Engine Duolingo’s TikTok isn’t about product demos—it’s about a chaotic green owl with a personality...
Ep.298 Burger King’s Moldy Whopper: Truth Beats Photoshop
24 Sep 2025
Contributed by Lukas
Burger King’s Moldy Whopper: Truth Beats Photoshop When Burger King dropped glossy ads for a photo of a rotting Whopper, people gagged—and remembe...
Ep.297 Ben & Jerry’s: When Values Become Pricing Power
23 Sep 2025
Contributed by Lukas
Two friends in a Vermont gas station built more than an ice cream company — they built a belief system. By rooting their brand in fair trade, social...
Ep.296 IKEA’s Maze of Desire: How Design Turns Browsing Into Buying
22 Sep 2025
Contributed by Lukas
IKEA isn’t chaos — it’s choreography. Every arrow, every staged room, and even that mid-way café is engineered to guide behavior. The store isn...
Ep.295 Southwest’s Quiet Edge: Hedging When It’s Uncool
19 Sep 2025
Contributed by Lukas
Southwest’s Quiet Edge: Hedging When It’s Uncool In boom years, Southwest Airlines did something competitors mocked: they hedged fuel. By locking ...
Ep.294 Zara’s Cash Machine: Negative Working Capital
18 Sep 2025
Contributed by Lukas
Zara’s Cash Machine: Negative Working Capital Most retailers bleed cash by buying inventory first and waiting months to get paid. Zara flipped the s...
Ep.293 Berkshire’s Secret Weapon: Turning Cash Timing Into Power
17 Sep 2025
Contributed by Lukas
Insurance sounds dull — until you realize it’s Warren Buffett’s hidden engine. Berkshire Hathaway collects premiums today, pays claims later, an...
Ep.292 The Lehman Lesson: Wealth Dies When Risk Is Ignored
16 Sep 2025
Contributed by Lukas
In 2008, Lehman Brothers — a 158-year-old symbol of Wall Street stability — vanished in a week. Beneath the prestige was a blind spot: massive bet...
Ep.291 The Blockbuster Meeting That Cost $150 Billion
15 Sep 2025
Contributed by Lukas
In 2000, Blockbuster was untouchable — 6,000 stores, billions in revenue, and a business model built on late fees. Then Netflix walked in with a $50...
Ep.290 Oprah’s Job Rejection That Launched a Legacy
12 Sep 2025
Contributed by Lukas
Oprah’s Job Rejection That Launched a Legacy In her early 20s, Oprah Winfrey was fired from her job as a TV news anchor. Her boss told her she was “...
Ep.289 J.K. Rowling and the Twelve “No’s”
11 Sep 2025
Contributed by Lukas
J.K. Rowling and the Twelve “No’s” Before Hogwarts, J.K. Rowling was a struggling single mom in the U.K., writing Harry Potter in cafés with he...
Ep.288 Michael Jordan’s Cut That Fueled Greatness
10 Sep 2025
Contributed by Lukas
Michael Jordan’s Cut That Fueled Greatness Before he was the GOAT, Michael Jordan was cut from his high school varsity basketball team. His peers ma...